The Chicago Journal

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How TRNDY Social is Changing the Game for Retired Athletes

Mike Visnick & Logan Simmons, Founders of TRNDY Social

Often-times the names of top-level athletes are well known, however their faces & personal brands off the field usually are not. These days, it takes a blend of digital & real life brand building to have a presence that sticks after a career in sports. Leading talent agency TRNDY Social is serving as the bridge between brands and celebrities by helping celebrities in various fields realize their value and work with notable brands in symbiotic relationships.

TRNDY Social operates as a full social agency that assists athletes on marketing & by solidifying brand partnerships. It has a vast network of music industry leaders, television executives, and D2C brand owners. Aptly branded “The Bridge from Brands to Celebrities,” TRNDY Social has offices in both Boca Raton, Florida and Newport Beach, California, making its reach quite literally coast to coast. Founded by seasoned marketing experts Logan Simmons and Mike Visnick, its deep-rooted relationships with key stakeholders in the entertainment world have helped the company forge viral partnerships between celebrities and brands, making it one of newest yet one of the most reputable agencies for athletes and entertainers to solidify their brands and become more bankable.

Mike Visnick & Logan Simmons of TRNDY Social with Donovan McNabb, Former Philadelphia Eagles Quarterback

At the core,  TRNDY Social offers brand-building services by helping its clients build their digital and social media presence, tell their stories on and off the field and present them to the world in a way that the average person can relate with them and what they represent. “Celebrity marketing means significantly more than sponsoring videos or glamourous Instagram posts. The right celebrity marketing strategy enables companies to reach their target groups directly and retain them sustainably,” co-founder and CMO Logan Simmons said.

TRNDY also takes pride in its strategic approach that builds communities and guarantees real numbers and interest from the targeted audiences. “The hard reality of business in 2022 is that consumers forget about you if you’re not consistently in front of them. The best business in the world doesn’t exist if people don’t know it exists. Marketing the correct way is a requirement for success,” cofounder and CEO Mike Visnick said.

As a testament to the company’s reach, it recently signed New York Giants legend Tiki Barber in a new strategic partnership. The award-winning talent agency also manages other athletes like Terrell Owens, Donovan McNabb and many others. In addition, they have been expanding their reach to cover other areas in the entertainment industry, such as television personalities, musicians, influencers and all aspects of professional sports.

Over the next few years, the founders of TRNDY Social have plans to scale their reach by adding more global athletes, celebrities, entertainers, and brands to the company’s roster. “There is so much potential in these athletes’ brands, and we help them tap them and maximize them so that everybody wins. Our goal is to see everyone win,” Logan Simmons said.

Liram Sustiel and How He Built His Exotic Car Empire

Very few people are lucky enough to discover their passion and purpose at a young age. However, Liram Sustiel’s humble circumstances as a kid and his love for Jordan shoes opened his eyes to his business talents. As children, most of us probably have been told “No” when asking for the latest toy, the trendiest shoes, or the newest gadgets. But, Liram took matters into his own hands and started selling candy to his classmates in elementary school.

By 5th grade, his candy business grew into an empire, and he managed to save up enough money to finally buy himself a pair of Jordan 12 Retro Flu Game sneakers – a challenging feat for a 10-year-old. Throughout high school and college, he also found side hustles like burning and selling CDs and DJing for events and parties. At this point, Liram already knew he had a knack for business, and he enjoyed the challenge and fulfillment of working.

All these experiences led Liram, also known as Lee, to eventually find the business and industry that was most suitable to him. He is currently the owner and CEO of the mph club, a one-stop shop for exotic and luxury cars. They sell, rent, manage, and deliver their curated high-end collection of vehicles to affluent clients in South Florida. Under their fleet, you can find luxury brands such as Lamborghini, Ferrari, Rolls Royce, and many more.

Established initially as a car rental company in 2011, Liram has since expanded into delivery and sale. He further branched out the business to include yacht and jet charters, chauffeur services, and even a membership program for their VIP clients to have exclusive access to their exclusive collection. Truly a visionary businessman, Liram has maintained the quality and service that solidified his position in the business industry in the first place. He is highly detail-oriented and customer-centered in his plans for his business, anticipating any potential demand in the market and presenting a solution with his services offered.

mph club often has early access to brand-new exclusive vehicles. As a result, membership in the club has become highly sought after by world-famous celebrities, artists, athletes, and executives. Liram also attends exhibitions, and car shows to display his drool-worthy collection. This month, the mph club attended Supercar Saturdays Florida and Exotics at Dania Pointe. Talk of his star-studded car collection is at a level where even the mph club showroom is rented out for various types of creative productions. 

Liram’s passion for exotic vehicles, combined with his business talents, led to him creating this progressive business model and turning his interest into a highly profitable venture. In an interview, Lee mentioned that his 5-year plan for the mph club is to branch out to more locations such as Vegas, New York, and Atlanta. Fueled by a spark ignited when he was a young boy, Lee continues to dominate the exotic car industry. He believes that anyone willing to put in the time and work can achieve high levels of success. Backed by drive and passion, such a belief that worked well for him will surely inspire other aspiring entrepreneurs.

How Abraj Bay Is Redefining the Real Estate Market in Qatar

The Qatar real estate market has grown, reaching a new high, a trend attributed to the country’s upcoming mega events (The FIFA World Cup, Formula 1, and FINA World Championships). Another reason for this upward trend is the new and improved home designs made possible by real estate development companies like Abraj Bay.

Abraj Bay is a luxury real estate development company changing the Qatar real estate market by bringing in more sustainable and functional designs. They have built a one-of-a-kind estate, Abraj Bay, in Qatar’s capital, Doha. Abraj Bay features 2 spas, a hair salon, BBQ areas, 2 restaurants, 6 swimming pools, 2 outdoor kids’ play areas, 2 indoor kids’ play areas, 2 coffee shops, 2 padel courts, and resting areas. 

In July of this year, Abraj Bay unveiled its modern-day rest stations for delivery drivers. The stations are shaded with large umbrellas and are equipped with water cooler dispensers as well as mini-fridges to store water and other drinks, fruits, and snacks. This is part of their plan to build a luxurious estate with plenty of space and first-class utilities. 

The rest stations, which have enough space to accommodate several benches, are designed to help the country’s delivery drivers rest and recharge as they go on with their day-to-day jobs. Abraj Bay has involved tenants in this project as they will also be able to contribute by filling the mini-fridges with food and drinks.

Abraj Bay at Abraj Quartier is redefining luxury family living and Qatar’s real estate market. The properties are equipped with the highest quality fixtures, finishes, and fittings and have received several awards. Abraj Bay received two 5-star awards during the 2022 Africa & Arabia Property Awards, where they were recognized for their property discipline and exceptional residential services.

They are also the recipients of the Best Residential Development Award in the Africa & Arabia region and a winner of 3 awards for the Best Property Video, Rising Star, and Best Developer for the years 2021–2022 by Property Finder Awards. The Abraj Bay delegation was recognized as the Best Residential Development with 20+ Units in Qatar and Best Residential High-Rise Development.  

Abraj Bay is pushing for sustainability in luxury real estate as they build a more fulfilling experience for its residents. Other than the great designs and modern finishes, Abraj Bay has a mobile app. Through the Abraj Bay mobile app, you can book/schedule viewings, signings, renewals, request car wash services, water delivery, and more.

With the completion of the new phase, Abraj Bay is redefining luxury living for Qatar and creating the ultimate experience. Their work has enabled them to cement their spot and take the Qatar real estate market to new heights.

As they continue to grow, the team strives to implement sustainable strategies, upscale its facilities and set new benchmarks in the global luxury real estate industry. Abraj Bay sees itself as the pioneer and leader of luxurious real estate developments recognized regionally and globally. Abraj Bay has also been nominated in the Residential High Rise Development category for the upcoming 2022 worldwide IPA event in London, UK.

Meet Mario Amean: The Emerging NYC-Based Photographer Pursuing a Medical Career

We often associate passion with pursuing one path. Indeed, many established authorities even share stories of grit and dedication that demonstrates their process of transforming their one dream into reality. However, passion can also mean the desire to become fulfilled in life – no matter how many dreams one has. After all, in dreams, the sky is the limit, and Mario Amean is intimately familiar with that.

While countless individuals are focused on one dream, Mario Amean is bent on materializing two goals: to become a highly recognized photographer and a well-rounded doctor. It may seem like an unlikely duo, but it has always been this talented personality’s dream not only to provide great photos but also to save lives. By continuing to defy the odds, Mario is on his way to conquering two worlds and transforming his vision into action one step at a time.

Having been raised by a family of passion-driven photographers, it came as no surprise that Mario Amean developed a deep-seated love for the craft. Since he was ten years old, he has been working with his dad, who used to own several photography studios in Egypt. Together with his siblings, Mario explored the world of photography.

For more than 15 years, Mario assisted his dad, from whom he learned several tricks of the trade. As a matter of fact, he has developed quite extensive skills in using and handling Photoshop, producing photos that are top-notch. Mario eventually cemented a reputable stance in photography, enabling him to grow a massive following of 2.4 million followers on Instagram.

Pounding the pavement with his desire to solidify himself even further, this NYC-based professional photographer is teaching photography classes to help those who aspire to make a mark in the realm of films and reels. He also teamed up with his two younger brothers, Edwar and Mody, to create an app called Klik Photography. This app will serve as a platform where clients from all walks of life can book them as photographers and have an easy and fun experience.

“I would describe my work as professional. I have a great experience that allows me to provide my customers with quality photos,” explained Mario.  

However, his dream was not limited to mastering the art of photography. In the middle of taking photos, Mario Amean was also studying to become a doctor in order to save lives. As a matter of fact, while he was building his portfolio, this talented photographer was also spending his time in books, delving deep into the world of medicine. 

“I love art, but I also love medicine. I plan to apply my experience as a photographer in my career as a medical doctor one day,” shared Mario.

When we define passion, it is not just about pursuing one dream career. It could be anything under the sun, such as aiming to live a happy and successful life and the like. In Mario Amean’s case, his dream is to become a photographer and doctor. As he continues to aim high, Mario wishes to inspire people to dream big and never settle for less.

 

Inspired By American History – Here’s How Jesus Marquez is Collecting Antique Treasure

Vises have adorned workshops and workbenches for centuries, with the earliest records being found in the 1700s. Throughout this period, the purpose behind vises has remained unchanged: to help build the railroads and let craftsmen carve, cut, and drill wood and metal with unparalleled precision.

 Vises are tools made to help woodworkers, jewelers, clockmakers, and metalworkers hold wooden or metallic pieces in place. The earliest vises ever to be discovered date back to 1750. Before the advent of vises, workers had to hold objects in place manually with wedges and hammers; however, the invention of vises changed this age-old practice, allowing for simpler and more convenient crafting.

 The first vises were made of wood which proved invaluable for artisans and woodworkers; however, they were found lacking in terms of durability. The second generation of vises was created in England in 1830, which featured a cast iron body, providing them with the required sturdiness to withstand rough use.

 Antique tool collector and entrepreneur Jesus Marquez has made a career out of collecting and restoring antique vises to their former glory. Jesus explained how his passion for antiques gave way to his brand,

 “I’ve been an antique enthusiast since I was a kid, and back then, I fell in love with the story of how vises were built to hold America.” Jesus further informed, “I founded Mexashop1, not as a company but as a brand that works as a platform for me to showcase my antique vise and tool collection. I” ve been collecting vises since 2015 because these tools played a vital role in America “s history, they were used to build America, and I suppose that “s what makes them so interesting for me.”

When asked about his most prized possessions, Marquez shared, “Over the years, I have managed to secure some rare pieces, such as The BugaV vise, The Reed 209 9” Jaws, only one known in existence, the Parker 260X vise 360lbs – one of the only two in existence and the only Prentiss factory wood show display vise that’s over a hundred years old. These are just a few that I can count on my fingertips. Apart from that, I also have many original vise display shelves used in retail stores over one hundred years ago, Reed 109.” And many 8’’ vises are well over 200lbs.

Marquez elaborated on the subject, “I am a strong believer of ‘they don’t make it like they used to’, because even though the latest iterations of these tools are better at their jobs, it wouldn’t be right to just forget about the originals and how they paved the way for the future generations.”

Jesus, on how he separates antiques from modern iterations, went on to reveal, “It’s not something anyone can pull off. There are times when the distinctions are visible, but I largely depend on my intuition. Sometimes you can find the date of production on the slide keys or on the back jaws/static, but depending on that solely can be a gamble because back in the day, manufacturers sometimes used to put warranty expiration dates, so it makes the entire process a bit confusing.”

He continued, “The designs are also a bit different from the modern versions. Over Time, artisans found ways to tweak the designs, so the latest iterations have additional features that the antique pieces lack, such as the rotating vise heads and the specialty jaws.” 

The quest and passion of Jesus may seem uncalled for to some; however, Marquez’s consistency and dedication have inspired the people of today to connect with history. Although the antique industry is very small and mostly active online, through the smart use of social media, Jesus has been able to leave a mark on those who value – and are intrigued – by the true essence of the old world’s mechanical treasure.

Amini Construction Sets New Standards in the Construction Industry

In what can be called a daring move that damned all consequences, Amini Construction came to life and is on course to take over the construction industry like a raging storm.

Established by Mehrdad Amini in 2020, Amini Construction is a full-service construction and general contracting business that handles all types of projects, from residential to commercial. The company’s value offering is delivering outstanding results at reasonable prices. While the company’s operations began during the COVID-19 pandemic in 2020, the founder laid his groundwork years ago. Amini Construction was a product of daring moves and tough decisions. Today, it is a thriving company offering a wide range of services, from consulting to developing and integrating with its client base.

Growing up in North Vancouver, BC, as a son of an immigrant family, Mehrdad Amini took his destiny into his hands from the get-go. He graduated with honors and the top 10 percentile of his graduating class from Sentinel Secondary School and studied Kinesiology at UBC. Since childhood, Mehrdad was surrounded by construction as both his parents were engineers. From a young age, he learned what it took to be successful.

Before starting his venture, he worked for Vancouver Coastal Health (VCH) – a government entity – as a project manager. Talking about his responsibilities at VCH, Mehrdad shared, “I was responsible for multi-million dollar tenant improvements for VCH’s health care facilities. I had to ensure projects were done on time and within budget, using government money.”

However, working there gave Mehrdad Amini first-hand experience in construction and project management. He realized he did not want to work under anybody and then took the bold steps to pursue a business career and establish his own company. “I believe my experience at VCH helped shape my business and credibility as a project manager and general contractor in my own business,” he revealed. Shortly after starting his business, he was also able to add VCH to his professional portfolio.

As an entrepreneur and visionary, Mehrdad Amini said, “I’m a self-assured, dedicated, and highly motivated individual who is passionate about providing high-quality general contracting services. My experience and skills have allowed me to continue growing my business while maintaining my passion for construction and working directly with clients.” Mehrdad’s passion for construction, years of experience in project management, and deep passion for entrepreneurship are a few of his driving factors. “If you want to make a splash on the construction scene today, you need people like us. Amini Construction, on your side. We are the face of construction, and with that, we offer passion, enthusiasm, and commitment to our client’s properties. We are always forward-thinking, and we understand that construction requires a diverse team of expert individuals. That is why we pride ourselves every time we close on a project after the first proposal,” Mehrdad added. 

Over the next few years, the goal is to expand beyond Vancouver, BC, to other parts of Canada and dominate the United States market. “Currently, we continue to gain clients through word-of-mouth marketing, and we hope our expansion keeps happening organically,” Mehrdad said. “We already have an impressive portfolio that we hope to keep growing to prove what we can do as a company but also aim to become a household name company.”

There is no denying that with hard work and sheer dedication Mehrdad Amini has set new standards in the construction industry through his company, Amini Construction. His unique business approach allows him to view the bigger picture of a project. And that is what sets this dynamic entrepreneur apart from his competitors.

Optimizing opportunities and minimizing risks, Mathew Moxness is an entrepreneur par excellence

Real estate is known as the safest investment industry around the globe. It’s an industry that is rarely affected by global inflation and has proven to be a profitable ground for millions of people. Entrepreneurs like Mathew Moxness are famous for their excellent understanding of the real estate world in Canada. Even though it is considered as one of the world’s most expansive industries, people often find themselves backed into a corner without the guidance of experts. 

One of Canada’s largest real estate investment companies, Crescendo Equity, is led by entrepreneur par excellence Mathew Moxness. Regarded as one of the most prominent real estate investors in the industry, Mathew deals with various properties across Canada, with his organization’s main focus being tied to multifamily residences and complexes. The core value behind Crescendo Equity’s functionality is the belief that their investment partners deserve excellent service and straightforward communication. Despite fluctuations in Canada’s market and economic conditions, the company remains committed to giving their partners authentic information, reliable leadership, and professional guidance based on their “boots on the ground” personnel. Crescendo Equity’s reputation as an agency that gets the job done has allowed them to outplay its competition with bespoke property-hunting strategies, resulting in increased customer satisfaction rates. According to Mathew Moxness, Crescendo Equity offers a wide selection of services tailored to fit each investor’s individual philosophy and background. With a team of experts that pertain concise knowledge of the real estate industry, Mathew has taken Crescendo Equity to newer heights by providing impeccable services and astute reporting to his clients.

As an investor and entrepreneur with extensive business and real estate knowledge, Mathew has educated himself over the past several years, learning to avoid problems, optimize opportunities, and, most importantly, minimize risks. His experience across various real estate asset types helps him come up with creative ways to finance and handle projects. Mathew’s primary goal sees him dealing with apartments and construction, actively helping him acquire apartment properties and structuring real estate deals.

Over the past ten years, his real estate investment company has acquired assets in several places around Ontario under Mathew’s guidance and direction. In fact, Crescendo Equity’s specialty is multifamily properties and newly constructed apartments. In order to deliver exceptional investment returns to his approved investors, Mathew and his proficient team focus on identifying inefficiencies, repositioning assets, and maximizing cash flow. His achievements have received media coverage from a variety of sources. Due to the sudden surge in popularity, Mathew has had his work featured on HGTV, CHCH, as well as other illustrious home channels. He is well-versed in real estate asset management, including purchasing, holding, and cutting-edge project financing techniques.

This is not all! Through his dedication and hard work, Mathew Moxness has not only carved a niche for himself but has also created a fortune for his investors. Currently, his portfolio has an 8-figure worth and an acquisition pipeline of more than 300 units. His real estate company presents unique options for qualified private and group investors to take part in great commercial real estate ownership. As a top real estate investment firm, they focus on purchasing, managing, and repositioning underperforming assets to offer outstanding returns to their cherished investors.

Mathew Moxness is an entrepreneur with an eye for detail, and it won’t be wrong to say he is a real estate prodigy in the true sense. He is aware that real estate encompasses more than just buying and selling homes. He explained, “The key to success in this industry and as an entrepreneur is to have an attitude that allows you to handle any challenge that comes your way.” Crescendo Equity is created to help new investors find the best and most profitable platform. Undoubtedly, Mathew’s eagerness to succeed and ambition to achieve his dream has elevated him to a higher level. 

Buying A Luxury Watch: An Essential Guide For First-Timers by Cutler Altier CEO Altier Jewelers

Altier Jewelers — Boca Raton’s first and oldest jewelry store — is not just a brand but a legacy that has been built over a period of time by earning the trust of its customers and living up to their expectations. The company looks meticulously into the details and expectations of its clients by offering them an affordable luxury that caters best to their demands. However, it is not always easy to find what the customer’s heart desires — especially when it comes to buying a luxury watch. Thus, you have to go through several stages of evaluation and assessment. Sometimes, people find themselves stuck between choosing the right luxury brand that goes along with their persona. Cutler shares an essential guide for first-timers so they can make a hassle-free decision while buying a luxury watch. 

 

First, Cutler says, “it is essential to find a local authorized dealer for the watch brand of your interest. Spare some time with the retailer to discuss your chosen brand before making any decision in haste.” “If the salesperson is rushing the conversation or is not giving you the time of day, then they are not the right fit,” he added. Most of the time, salespeople are only looking for a new potential client who will spend a ton of money in order to get the product they desire. However, if the salesperson is eager to enlighten you about the brand and get into a deep discussion about a specific piece of your interest, then you have found a great salesperson. This conversation can work as a guide for you, leading to a fruitful purchase. “This is a relationship-driven business, and it will take the investment of your time and patience to get your hands on the watch you are after,” 

 

Cutler emphasized that purchasing a luxury brand should be an emotional decision. While making it, there are some factors that one should keep in their mind. “Purchasing a luxury watch should be an emotional purchase and not made on a whim. Having the opportunity to try the watch on is huge as you want to make sure the fit is correct and you are comfortable with the size and how it wears,” says the President and CEO of Altier Jewelers. He also underscores that it is extremely important to understand the additional functions possessed by the watch and the range of features it offers while keeping the current market trends in mind. 

 

Furthermore, Cutler Altier raised a critical question. “Are you attracted to the watch for its looks, or is it the functions that make you more excited? Are you buying a watch because it is cool and hard to get, or do you really understand the brand and its values as a manufacturer?” Asking such questions while choosing a luxury brand certainly helps the buyer to make a befitting decision.

 

While recommending some of his trusted brands, Cutler mentioned that there is a world of watches. Despite his opinion of Patek Philippe as one of the best brands, people can go for other brands as well. “Patek Philippe is the finest watch money can buy, and I am extremely passionate and known to be biased, but there is a world of watches out there aside from Patek. An obvious choice for many is a Rolex. They are the master in their arena, offering a timeless collection of great models that will always be trending,” says Cutler. “Another brand is Omega, which would be considered in the same bracket as Rolex. The brand has one of the very best manufactured movements,” he added.

 

Cutler also shared that The Omega Speed-master is a top choice amongst collectors and one of his personal favorites. He also mentioned that both FP Journe and A. Lange & Söhne are small production watch companies that have cult followings, and rightfully so. Being associated with this business for many years, Cutler understands that if someone gets into either of these brands, it is because of their love for watchmaking and not because they saw their favorite celebrity wearing one.

 

Altier Jewelers cherish years of trust from its customers. Being in this business for more than 60 years, they have grown an exceptionally versatile and sophisticated clientele. Be it artists, singers, actors, or political figures. However, what sets them apart from others in the market is that they pay the same attention to every client regardless of their fame and social status. What the company prioritizes are the demands of its customers.

Kendrick Shope: How this sales expert is ending online business fatigue with her training sessions

The world we once knew changed entirely with the emergence of the Covid-19 pandemic. Lockdowns were imposed, social distancing was needed, and people feared going out of their houses. But even with the scare of the virus looming on everyone’s heads, the business world decided that the show must go on! This was the need of the hour since every collapsing business led to the unemployment of hundreds. So before anyone could truly understand the situation, the world moved online.

People started working from home and communicated via online meetings, business applications, chats, etc. Business models across the globe were revamped to fit the situation, and though the ‘online solution’ was the best option, it started to take a toll on people. Many people began experiencing what we now know as ‘online fatigue’. For digital entrepreneurs, hosting an online meeting becomes taxing due to heavy screen time exposure. This causes online fatigue, and people begin to feel worn out by the constant need to remain online. In the long run, this impacts their motivation level, productivity, and business success. 

If you are among those facing online fatigue, look no further, as Kendrick Shope is here to save the day! Here’s a bit about her to help you understand why the sales expert is such an inspiration. 

Kendrick Shope is a recognized name in the world of sales today. She is also the brains behind the platform Authentic Selling®️ and the founder of Authentic Selling®️ University, the leading online sales training for modern businesses. Kendrick also hosts Authentic Selling® TV reaching 186 countries and six continents. She has been creating magic in the lives of business owners and salespeople for over a decade, creating opportunities worth millions of dollars.

However, things were very different for Kendrick Shope a few years ago. Always brilliant and talented, she was a top-performing pharmaceutical sales representative. She even graduated top of her class in two corporate sales schools. Knowing she could give the world a lot more than just being a star employee, Kendrick risked it all and created Authentic Selling®. Since then, she has taught thousands of new business owners and seasoned salespeople how to make more money with integrity, how to close sales without being pushy and create freedom in life and business.

The aim behind launching the platform, according to Kendrick, was to introduce the world to new sales strategies in an exciting way. Most importantly, she wanted to instill the empathy factor in all upcoming businesses. 

“We teach a process that allows you to meet, engage and close customers that will continue to want to do business with you,” shares Kendrick. “We teach strategies that are “authentic” rather than outdated tactics that consumers loath.”

When the pandemic hit, Kendrick improvised and created entertaining ways to teach her students. It bothered her that everyone was teaching the same way and lacked emotion. 

“During the pandemic, we hosted the only virtual broadway show for our community and raised 100k for charity. We had Tony award winners and some of the world’s top talent perform for the Authentic Selling® Community. I also taught a sales lesson in the middle, so our people were entertained and also learned valuable sales lessons in one night,” she explains.

It’s due to such innovative education methods that Kendrick’s students have produced millions of dollars in additional revenue and built profitable businesses. In fact, Kendrick has posted videos and tips regarding any problem an entrepreneur may face, including working from home, surviving a sales slump, and staying motivated.

As far as online fatigue is concerned, Kendrick believes one of the most important ways in which you can help yourself is by creating specific working hours. This is crucial to maintain a schedule that does not seep into your personal life. 

“Create boundaries and be rigid about them,” advises Kendrick.

The sales expert also has a large following because of her ability to connect with the audience. With every video you watch, you begin to think Kendrick understands the issues you are facing. It is this relatability that makes her one of the best in the sales business. 

Need more tips to overcome online fatigue? Reach out to Kendrick Shope and let her transform your life!

Gourmet food, spice blends and whatnot? Here’s what you need to know about the ‘Nazari’s Touch’

The global COVID-19 pandemic brought with itself an emergency situation, be it for health or the world economy. A lot of people lost their jobs, and the ones still employed went through mental and physical pressures to survive. It was also during this time that people started realizing their true calling and ventured into small businesses from their homes in order to develop an alternate means of earning. For some, the businesses grew so much that they quit their 9 to 5 jobs and became entrepreneurs, while for others, it became an additional revenue stream.  

John Nazari is one such individual who took up his passion for cooking and not just fulfilled himself but grew it to new heights. Born in Iran in 1970, John Nazari moved to Canada after finishing school. After going through various odd jobs, he was recruited by a reputable company as an industrial engineer. Currently, he works full-time as a Senior Facilities Manager at one of the greatest automotive companies. Yet, his passion is to create, fuse and modify dishes with his family.  

He developed his love for cooking from an early age. “In our house, the kitchen was the main hub, so everyone wanted to spend time there just to be together. I used to do all my homework on the kitchen table since I was a kid, so there was a natural exposure to food and my mother’s cooking. I used to ask for prep chores, and she would give me herbs to clean or simple vegetables to chop. Then one day, she handed me a small knife and showed me how to clean and cut meat and chicken,” shared John. “The interest turned into passion when I was a bit older and living on my own, and realized I had to make a choice of either learning to cook and eating well, or falling in the trap of consuming junk food or dine out all the time.”

To further enhance his skills, he has completed a number of cooking courses at George Brown College, but for the most part, he is a self-taught cook. He is a host by nature and loves to have people over for dinners and lunches and cook meals, experimenting with various dishes to get their feedback. The process of planning and executing a multi-course meal is what makes him charged up and excited.

While creating meals, he realized his spices and blends were something people loved and asked for during their visits. This was when he started working on his gourmet spice blends – Nazari’s Touch. The idea struck him during the pandemic when he saw people selling their own brands and products online from the comforts of their homes. John started looking into food-based ventures that did not require commercial kitchen space. “The first idea as a product originated when I put my signature Za’atar blend together and used it on some strained yogurt as an appetizer during a party at our house. No one knew what it was, but the yogurt was wiped clean and the feedback was magnificent. That was the start of the spice blend business. I currently have three blends, with three more in the pipeline. Every one of my products goes through multiple rounds of tasting via my friends and relatives. They realize that an honest opinion makes my business more successful, so they do not hold back and hit me with the sharpest critiques if needed,” said John, talking about the process of preparing the gourmet spice blends.

The three popular blends Nazari’s Touch kickstarted from are Za’atar Spice Blend, Taco Seasoning and Pulled Pork Dry Rub. These are made with premium ingredients so that you can expect nothing but excellent flavor and quality. 

John Nazari cooks a lot of Persian foods, and people around him are quite accustomed to it. In fact, his dishes and spice blends have a bit of that influence which is greatly appreciated. Persian cuisine is one that not many are familiar with, and once introduced, people enjoy the new and fresh taste, something different from their everyday meals. You can even use the spice blends and fuse them with your cuisines to create your own unique recipe. 

John Nazari prides himself on sticking to fresh ingredients and making the recipes as diverse as possible. His main aim has been to teach his kids that food from around the world needs to be tried and that one cannot stick to a particular cuisine for the sake of comfort. Apart from this, he also supports small and eco-friendly businesses by using their organic products in his cuisines and promoting them. He typically partners with them to showcase their products on his social media and incorporates messages they would want to disseminate about their products to the masses. This is not all! He also tries to create new recipes or content with a unique vibe around their products to attract viewers and encourage his audience to try them out. 

John Nazari is an entrepreneur, but more than that, he is a chef at heart. He loves and enjoys cooking, and that love is poured into his dishes, making them scrumptious. If you want to try a taste of his skill, try his spice blends – Nazari’s Touch – today and be the judge yourself!