Every aspiring entrepreneur knows the narrative: it will take years of grinding, a healthy dose of luck, and the right timing to build the foundation of your empire. And don’t forget that 90% of all businesses will fail within the first year. Jens Peterson, the 25-year-old founder and CEO of Asano Media, is rewriting this script. At barely 20, when his peers struggled with college assignments, Peterson sold multiple agencies and showed aspiring entrepreneurs they could do it.
Peterson’s success was no fluke. Born into a financially strapped household in Utah, the desire for financial freedom wasn’t a wish; it was a dream he was willing to sacrifice everything for. “I remember wanting to buy something, and my dad told me that if I want something, I need to work for it,” Peterson recalls. “That’s what I did; I started by flipping things on Craigslist with the help of my older brother.” It was a pivotal moment and the beginning of a long path for the then-10-year-old.
His life veered further from the ordinary paths when he dropped out of high school at 15. Having learned and earned some money from his flipping business, he was already sure of the direction he wanted, and that was not the traditional education system. Instead, he turned to the University of YouTube, where he learned tech-related things, and his earnings skyrocketed. His willingness to experiment opened new doors for him.
“Through YouTube and trial and error, I learned how to get installs for apps with paid ads, content creation, and affiliate networks,” he explains. “From there, I expanded to learning everything I could about marketing and sales.” Peterson was already ahead of the game when influencer marketing became mainstream. His earliest achievements included catapulting Charly Jordan’s account from a modest 200K to a staggering 1.4 million followers and working with big names like Tayler Holder and DJ Khaled. He also co-produced a hit episode of Tuesdays with Troy with Dr. Phil, which remains the most-watched episode in the show’s history.
Opening Asano Media was not just about making more money; it was a personal drive to challenge the status quo and create value for his clients. “After selling multiple agencies in 2018 at age 20, I focused on a few highly profitable businesses that I built to 8 figures in only a few years,” he shares. “I decided to offer my services to the public again by opening Asano Media, the one-stop shop for all your marketing and advertising needs from Content creation, ad management, PR to website and software creation.”
Peterson has never been one to settle for good enough when he knows something can be better. “I’ve always loved building things, and I love to challenge myself,” he states. From mastering the algorithms to understanding each client’s unique needs, he admits there is always something new to learn and implement. “Every industry is different, which means the same stuff that worked for one industry probably won’t work for the next.” His ability to pivot quickly and form long-lasting relationships has contributed significantly to his success in the ever-evolving digital landscape.
“I was that person, with a business, struggling to figure out how to get sales,” Peterson adds. “I can relate to that hopeless feeling of not knowing if you can make your business successful.” Through Asano Media, he aspires to propel 10,000 businesses to 10x their brand within a year of partnership. It is not just about flaunting their marketing chops but sharing the blueprint of success, helping other business owners reach their goals as fast as possible.