Ever wondered how to turn those old, cold leads into hot prospects again? The Empathy Firm, led by the dynamic duo Grant Lira and Gavin Lira, has a powerful strategy to share: reactivation campaigns. By leveraging SMS reactivation, businesses can breathe new life into uncommitted prospects and reignite their interest.
The Power of SMS Reactivation
In the fast-paced world of digital marketing, staying top-of-mind with potential clients is crucial. SMS reactivation campaigns offer a direct, personal way to reconnect with leads who have gone cold. The Empathy Firm champions the use of SMS reactivation, particularly with tools like Go HighLevel, to streamline and optimize this process.
Why SMS? Unlike email, which can get buried in overflowing inboxes, SMS messages have a much higher open rate. People tend to read text messages within minutes of receiving them, making it an incredibly effective channel for re-engagement.
Setting Up Your Campaign
The first step in a successful SMS reactivation campaign is organization. Gather all your uncommitted prospects into a CSV sheet, ensuring you have their names and phone numbers. This data is the foundation of your campaign.
Once your list is ready, it’s time to craft your messages. The Empathy Firm suggests personalized messages that reference recent achievements or media features. Here’s how you can structure them:
For Press Features
“PROSPECT’S_NAME, have you seen this? We just got featured in PUBLICATION_NAME. Here’s the link: ARTICLE_LINK
This article does a great job of highlighting some of what we talked about during our conversation a while ago.
Also, I got a new number, it’s YOUR_NAME.”
For Podcast Features
“PROSPECT’S_NAME, have you seen this? We were just on the NAME_OF_PODCAST Podcast. Here’s the link: EPISODE_LINK
This episode does a great job of highlighting some of what we talked about during our conversation a while ago.
Also, I got a new number, it’s YOUR_NAME.”
These messages are short, to the point, and provide value by linking to relevant content. They also include a personal touch with the updated contact information, making the message feel fresh and personal.
Ensuring Compliance
Before launching your SMS reactivation campaign, it’s essential to ensure you have permission to contact these prospects via SMS. Compliance with regulations such as the Telephone Consumer Protection Act (TCPA) is crucial to avoid legal issues and maintain trust.
The Empathy Firm’s Secret Sauce
Grant and Gavin Lira emphasize the importance of timing and relevance in reactivation campaigns. By tying your message to a recent accomplishment or media feature, you give your prospects a reason to re-engage. It’s not just about sending a message; it’s about sending the right message at the right time.
The use of software like Go HighLevel makes this process seamless. With automation, you can schedule messages, track responses, and manage your campaigns efficiently. This allows you to focus on what matters most: building relationships with your prospects.
Final Thoughts
Reactivating old leads doesn’t have to be a daunting task. With the right approach, it can be a highly effective way to reignite interest and drive conversions. The Empathy Firm’s strategy of using SMS reactivation campaigns, supported by tools like Go HighLevel, provides a way for success.
By organizing your prospects, crafting personalized messages, and leveraging recent achievements, you can reconnect with leads and turn them into loyal customers. Remember, in the world of digital marketing, staying relevant and timely is key. Follow the advice of Grant and Gavin Lira, and watch your old leads come back to life.
Published by: Holy Minoza
