Moburst Campaign Portfolio and Client Work Across Global Digital Marketing Execution for Major Brands
Digital marketing campaigns run in an organized setting characterized by algorithms, changes in consumer behavior, and performance measures. Companies can now distribute their marketing activities via search engines, mobile applications, social media, and programmatic ad networks. This creates a system where campaign performance is evaluated through continuous data tracking rather than static reporting cycles. Metrics such as install rates, conversion performance, cost per acquisition, and engagement levels have become standard indicators in campaign evaluation frameworks across the industry.
Moburst, founded in 2013 in Israel by Gilad Bechar and Lior Eldan, operates within this environment as a digital marketing and technology agency. The company focuses on app store optimization, user acquisition, paid media, influencer marketing, creative production, and development services. It has worked with global brands including Google, Uber, Samsung, Reddit, Discovery, Calm, Pfizer, Dropbox, McAfee, and Playtika. Its operations span North America, Europe, the Middle East, Latin America, Africa, and Asia, with offices in cities such as New York, San Francisco, Tel Aviv, Denver, Orlando, Miami, and London.
A significant portion of Moburst’s early campaign work centered on mobile growth and app visibility. One of the campaigns that has been well-documented is the Samsung Galaxy Apps campaign in 2018. This campaign’s objective was to increase downloads and engagement in Samsung’s application store.
In 2019, Moburst worked on the launch of the SAY app. This campaign focused on user acquisition and early growth performance. It was later recognized at the Effective Mobile Marketing Awards in 2019 for performance marketing execution. The campaign emphasized app store visibility and acquisition strategy during the early adoption phase of the product lifecycle, when user acquisition costs and conversion rates are typically most volatile.
By 2021, campaign activity expanded into social-driven user acquisition channels. One such example that comes up often is the TikTok marketing campaign by Shopkick. The first part of the campaign did not yield the anticipated results, resulting in changes to the direction of the creative content and the targeting strategy. The modified campaign involved moving from the use of conventional ads towards a more user-generated format. The campaign was subsequently recognized for mobile video marketing in 2021 at the Mobile Marketing Magazine Awards.
In 2022, Moburst supported the international launch of Redefine Meat. The campaign focused on global market entry and brand visibility across multiple regions. The same year, it conducted optimization work for the Abide app, focusing on performance metrics such as subscriptions and cost efficiency. Published case study material describes the Abide engagement as centered on paid and organic media alongside subscription acquisition strategy.
The period from 2023 to 2024 shows a broader set of performance marketing and user acquisition campaigns across multiple industries. These include PlugSports, Upside, PreVue, NewDay USA, SYNLawn, and Truecaller. Each campaign operated within performance-based frameworks combining influencer marketing, paid media execution, and conversion optimization strategies.
The PlugSports campaign focused on influencer-driven user acquisition targeting high school athletes. The execution involved multiple influencers and short-form video content distributed across social platforms. Athlete-led creative sat at the center of the work, with installs and engagement tracked as the primary measurement points throughout the campaign period.
The Upside campaign focused on app store optimization and conversion rate improvements within a competitive cashback app category. The work included A/B testing of app store assets and paid traffic experimentation. Store listing elements were revised iteratively, with click-to-install rate and organic visibility used as the reference metrics for each round of testing.
PreVue’s campaign focused on app launch growth using social media acquisition strategies. Structured digital advertising ran alongside continuous creative and channel testing during the launch window.
However, other campaigns like NewDay USA, SYNLawn, and Truecaller were structured around performance-oriented objectives, including conversions, engagement, and digital visibility. Such campaigns also illustrate how paid media and analytics, along with creative testing, are consistently integrated into campaign structures.
For all campaigns, Moburst uses a standardized business model involving paid acquisitions, organic optimization, and performance analytics. The strategy for every campaign is consistently refined through metrics like cost per install, conversions, and engagement. This type of strategy is commonly applied in the mobile application market, since even minor tweaks in content and targeting may shift the process of user acquisition.
Campaigns are also conducted in accordance with industry standards. Execution across multiple channels has become the norm, with brands spreading their budgets among app stores, social media, search engines, and influencer marketing. Moburst’s work across Samsung, Shopkick, Redefine Meat, Upside, and PlugSports demonstrates this shift toward integrated campaign systems rather than isolated channel strategies.
Gilad Bechar and Lior Eldan remain associated with the company’s leadership as Moburst continues to operate across global markets. Its campaign portfolio reflects a consistent focus on measurable performance outcomes within mobile-first and multi-channel digital marketing environments.
