Seventy percent of businesses will fail because they do not have a good strategy. They are slowed down by complexity. The entire infrastructure of their business is confusing to everyone on their team and their customers. They can’t act decisively because everything is too overly complicated.
To tackle these dilemmas and better the odds for businesses, award-winning marketing strategist Troy Sandidge has spent over three years writing Strategize Up: The Simplified Blueprint To Scaling Your Business to help companies unlock the power of strategy to increase their growth, authority, and profitability.
Known as the Strategy Hacker®, Sandidge has over a decade of experience creating pathways to achieve sustainable and scalable growth for emerging brands to Fortune 100. Troy has generated over $150 million in revenue for companies worldwide by formulating strategies, building systems, and developing solutions.
Recognized as a Top 100 marketing leader, he is featured in Business Insider, Yahoo News, ABC, CBS, NBC, Atlanta Wire, New York Weekly, and named one of Los Angeles Wire’s 30 Under 30. Troy is the Founder and Chief Strategy Officer of Strategy Hackers, Host of the iDigress Podcast — a Top 0.5% Marketing Business Podcast worldwide — and is an international speaker.
According to Troy Sandidge, “This book will provide you with simple concepts on how to tap into millions of buyers with your story, which social media channels to use to activate and amplify your brand message, and how to incorporate the right mindset and level of momentum necessary to achieve business success. You will learn how to level up your marketing using high-quality content, get (and retain) business during the toughest of times, and go from formulating strategies to building systems to developing solutions to scaling your business for sustainable growth.”
The book also takes readers through Troy’s personal and professional journey as he gives real-life examples and provides practical advice on generating more revenue, building a personal and business brand, and navigating the ebbs and flows in the pursuit of a profitable business.
He expresses how important it was to write a business book rooted in his own experiences as a black man and professional, “As you can imagine, even in the twenty-first century, being a young and ambitious African American is challenging enough and even harder when it comes to business. People need to read a book that makes marketing, business, and growth simple but told through the mind of a black man that is raw, real, authentic, and inspiring that shares knowledge and resources the reader can easily comprehend to go out there and take action to grow their business. I thought it was imperative to showcase that a book by a black voice incorporating black culture and references can effectively teach you how to develop an all-encompassing strategy that will work.”
Sandidge incorporates his three core strategies to serve as the nucleus of the book: D.A.R.T. Marketing Methodology™, C.L.O.V.E.R. Business Framework™, and L.E.A.D.S. Generator Blueprint™.
“My goal in writing this book is to make growth simple no matter the business, industry, profession, or how much experience you have in marketing and sales. I’ve compiled over a decade of experience and insights into a written blueprint that doesn’t make marketing intimidating but instead easy to understand in the hopes to show the reader that growth is possible,” Troy Sandidge said.
The D.A.R.T. Marketing Methodology™ enables growth marketing to perform efficiently and effectively to hit KPIs. Being Direct, Authentic, Resourceful, and Tactical is necessary to produce marketing initiatives and perform marketing efforts to achieve the results you want.
The C.L.O.V.E.R. Business Framework™ maximizes business productivity and systems for sustainability and scalability. Clarity, Leverage, Optimization, Vision + Value, Execution, and Results are the pillars to align for sustainability and scalability within a business.
The L.E.A.D.S. Generator Blueprint™ optimizes sales funnels and selling processes while improving brand positioning and messaging to reach desired acquisition numbers. LeadGen, Engagement, Authority, Demand, and Sales are all needed to measure and achieve adequate sales.
Sandidge says, “If there is nothing else you take away from reading this book, remember these three words: Strategy is Power.”
Strategize Up: The Simplified Blueprint To Scaling Your Business is available for purchase on Amazon.
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