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It’s Time To Strategize Up Your Business! Troy Sandidge’s New Book Simplifies How To Achieve Next Level Growth

Seventy percent of businesses will fail because they do not have a good strategy. They are slowed down by complexity. The entire infrastructure of their business is confusing to everyone on their team and their customers. They can’t act decisively because everything is too overly complicated.

To tackle these dilemmas and better the odds for businesses, award-winning marketing strategist Troy Sandidge has spent over three years writing Strategize Up: The Simplified Blueprint To Scaling Your Business to help companies unlock the power of strategy to increase their growth, authority, and profitability.

Known as the Strategy Hacker®, Sandidge has over a decade of experience creating pathways to achieve sustainable and scalable growth for emerging brands to Fortune 100. Troy has generated over $150 million in revenue for companies worldwide by formulating strategies, building systems, and developing solutions.

Recognized as a Top 100 marketing leader, he is featured in Business Insider, Yahoo News, ABC, CBS, NBC, Atlanta Wire, New York Weekly, and named one of Los Angeles Wire’s 30 Under 30. Troy is the Founder and Chief Strategy Officer of Strategy Hackers, Host of the iDigress Podcast — a Top 0.5% Marketing Business Podcast worldwide — and is an international speaker.

According to Troy Sandidge, “This book will provide you with simple concepts on how to tap into millions of buyers with your story, which social media channels to use to activate and amplify your brand message, and how to incorporate the right mindset and level of momentum necessary to achieve business success. You will learn how to level up your marketing using high-quality content, get (and retain) business during the toughest of times, and go from formulating strategies to building systems to developing solutions to scaling your business for sustainable growth.”

The book also takes readers through Troy’s personal and professional journey as he gives real-life examples and provides practical advice on generating more revenue, building a personal and business brand, and navigating the ebbs and flows in the pursuit of a profitable business.

He expresses how important it was to write a business book rooted in his own experiences as a black man and professional, “As you can imagine, even in the twenty-first century, being a young and ambitious African American is challenging enough and even harder when it comes to business. People need to read a book that makes marketing, business, and growth simple but told through the mind of a black man that is raw, real, authentic, and inspiring that shares knowledge and resources the reader can easily comprehend to go out there and take action to grow their business. I thought it was imperative to showcase that a book by a black voice incorporating black culture and references can effectively teach you how to develop an all-encompassing strategy that will work.”


Sandidge incorporates his three core strategies to serve as the nucleus of the book: D.A.R.T. Marketing Methodology™, C.L.O.V.E.R. Business Framework™, and L.E.A.D.S. Generator Blueprint™.

“My goal in writing this book is to make growth simple no matter the business, industry, profession, or how much experience you have in marketing and sales. I’ve compiled over a decade of experience and insights into a written blueprint that doesn’t make marketing intimidating but instead easy to understand in the hopes to show the reader that growth is possible,” Troy Sandidge said.

The D.A.R.T. Marketing Methodology™ enables growth marketing to perform efficiently and effectively to hit KPIs. Being Direct, Authentic, Resourceful, and Tactical is necessary to produce marketing initiatives and perform marketing efforts to achieve the results you want.

The C.L.O.V.E.R. Business Framework™ maximizes business productivity and systems for sustainability and scalability. Clarity, Leverage, Optimization, Vision + Value, Execution, and Results are the pillars to align for sustainability and scalability within a business.

The L.E.A.D.S. Generator Blueprint™ optimizes sales funnels and selling processes while improving brand positioning and messaging to reach desired acquisition numbers. LeadGen, Engagement, Authority, Demand, and Sales are all needed to measure and achieve adequate sales.

Sandidge says, “If there is nothing else you take away from reading this book, remember these three words: Strategy is Power.”

Strategize Up: The Simplified Blueprint To Scaling Your Business is available for purchase on Amazon.

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Follow Troy on Instagram.Listen to Troy’s iDigress Podcast.

ManyBuild Inc. Launches Game-Changing Mobile App, “The Tinder for Construction”

The construction industry has encountered many significant changes over the years. This time, ManyBuild Inc. is taking things to the next level by launching a mobile app that directly connects clients to contractors in their area simply with swipes, taps and bi-lingual messaging. Founded by Alejandro Daniel Lovera, a local real estate developer in Denver, alongside co-founders Stefan Norton and Peter Taggatt. ManyBuild the mobile app is dubbed as “The Tinder of Construction” because of its ability to swipe right or left and immediately get matched with skilled contractors and other construction resources within their area. The company has built a community of professional and trustworthy contractors composed of English and Spanish speakers. Instead of making contractors pay-per-lead like other platforms, ManyBuild believes that users should only pay when they get jobs awarded and successfully get paid through the app. It’s this business model that will redefine the relationship between general contractors and subcontractors making the process fast, transparent, and accessible.

“Once matched, contractors can start a conversation, schedule a site visit, submit an estimate, sign contracts, and start processing payments all within the same chat,” shared Alejandro Lovera. “Conversations can also be translated from English to Spanish, depending on each user’s language settings,” the CEO added further. 

The ManyBuild Inc. mobile app also aims to add more features to create a “scalable and inclusive prosperity” for the platform. The idea was championed by ManyBuild Inc. COO Stefan Norton. The additional key features, currently being developed and tested by a team of experts, will make the app more user-friendly and efficient. Additionally, the company’s efforts to translate construction job posts into either English or Spanish have increased customer engagement significantly. 

Furthermore, the ManyBuild Inc. mobile app has made it possible for more subcontractors and skilled laborers to enter the general contractor community. It provides an avenue for labor markets that have been ignored to fill the construction labor shortage companies are facing nationwide. 

Leveraging on his background and family history in the construction industry, Alejandro Lovera wanted to create a company culture in construction and tech  that’s based on diversity and inclusivity. Lovera is a third-generation builder and real estate developer. His family is recognized on the island of Aruba as some of the biggest developers, contractors and architects. Lovera’s mother was an architect, while his father was respected for his exceptional hotel remodeling, custom homes and shopping centers. So it did not come as a surprise that Lovera grew up on construction job sites, allowing him to learn tricks of the trade from his early years.

Becoming a dedicated general contractor for local real estate developers, investor, and entrepreneur came naturally for Lovera. He always had a knack for building things, and he put that passion into gaining valuable experience by working with private equity real estate developers in Denver.. 

Soon enough, Lovera learned how to identify, underwrite, acquire, and remodel residential and commercial properties through his own company, Ikon Construction. He built the company from the ground up together with Dan O’Brien and his brother Wyatt Lovera. The trio have successfully completed projects for both local and nationwide corporate clients, including Invitation Homes and Zillow.  

Gaining enough experience and creating a reputable name in the construction industry after a few years, Lovera has continued to build his startup. His aim is to change the construction industry, hence the founding of ManyBuild Inc. 

With its seemingly simple idea, the ManyBuild Inc. mobile app is without a doubt making a relevant contribution to the construction industry. The app is now available for download in both the App Store and Google Play. 

Learn more about Many Build Inc. and how to download the app by visiting: To know more about Ikon Construction, check out their website: