The Chicago Journal

Your Gateway to the Heartbeat of Chicago

6 Startup Innovators Shaking Up the Self-Storage Industry

Image commercially licensed from:
Image commercially licensed from:

The self-storage industry has been undergoing a remarkable transformation in recent years, propelled by shifting consumer demands and evolving business landscapes.

This change is underscored by a compelling statistic: The global self-storage market, valued at US$ 51.32 Billion in 2021, is projected to surge to US$ 71.37 Billion by 2027, reflecting a substantial Compound Annual Growth Rate (CAGR) of 5.65%. This surge in market value represents not just a financial evolution but also a paradigm shift in how people and businesses approach storage solutions.

As this dynamic sector continues to expand and innovate, the traditional notions of self-storage are being redefined. Gone are the days when it was merely a space to stash seasonal belongings or excess furniture.

Today, self-storage has become a versatile solution catering to a myriad of needs, from accommodating the inventory of burgeoning e-commerce businesses to providing convenient, accessible options for individuals during transitional phases of life. It has become a reflection of people’s evolving lifestyles and entrepreneurial endeavors.

One of the primary catalysts driving this transformation is the influx of startups into the self-storage arena. These entrepreneurial trailblazers have been at the forefront of redefining the industry, offering innovative solutions that cater to the evolving needs of a dynamic market. 

Here are the 6 most innovative startups that are changing the way self-storage is being done:


Flex, headquartered in Miami, represents a pioneering force reshaping the landscape of the US storage industry through the integration of cutting-edge technology into portable storage solutions. Established in 2020 by veterans with specialized expertise, Flex leverages an ingenious approach, employing custom-designed smart trailers. These innovative trailers are equipped with a sophisticated array of features, including climate-monitoring sensors and state-of-the-art security systems, ushering in a new era of storage solutions. Flex’s unique model grants customers unprecedented control and accessibility, effectively eliminating common storage-related hassles.


Bounce operates a global platform that facilitates luggage storage and package acceptance, aiming to redefine the landscape of brick-and-mortar businesses. The platform not only empowers businesses to maximize their space for increased revenue but also offers a user-centric product that simplifies the lives of travelers. This innovative solution was born out of the founder’s extensive global experiences and a desire to streamline the way people interact with their belongings while exploring new cities.


Stuf is a forward-thinking startup in the self-storage industry, offering a contemporary, technology-driven storage solution for both individual consumers and businesses. The company collaborates with real estate proprietors to leverage underutilized spaces like basements and garages in commercial properties, transforming them into valuable storage assets. Stuf addresses the pressing need for extra storage space, whether it’s for accommodating excess belongings or stowing seasonal items, positioning itself as a reliable extension of one’s home.


Djeepo stands as a pioneering platform within the sharing economy, dedicated to solving the contemporary challenge of storage space. The platform acts as a bridge, connecting individuals seeking physical storage space with those who possess unused space, encompassing both personal homes and commercial properties. This ingenious approach transcends geographical boundaries, as travelers and expats can securely store their baggage while away, while locals can conveniently find nearby solutions to accommodate their excess belongings.


Beam offers a sophisticated technological response to the perennial dilemma of having items that are indispensable yet difficult to accommodate. This innovative solution provides a seamless, user-friendly, and cost-effective approach to storing personal belongings, be it winter socks, crucial business documents, or outdoor equipment like tent poles. The Beam app streamlines the process, allowing people to arrange the pick-up of their items with a simple tap.


OpenUnit is a comprehensive solution every self-storage facility requires, regardless of its scale, be it a single-family-owned site or a vast multi-facility corporation. The platform offers a diverse array of indispensable tools designed to cater to the specific needs of storage operators, simplifying the management of storage facilities. At its core, OpenUnit equips storage operators with a potent online presence, a streamlined reservation system, essential legal agreements, insurance options, and merchant solutions, all wrapped in one efficient management software.

Share this article


This article features branded content from a third party. Opinions in this article do not reflect the opinions and beliefs of The Chicago Journal.