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Walmart Marketplace: How to Get Started Selling on Walmart

Walmart Marketplace How to Get Started Selling on Walmart

In today’s digital shopping landscape, convenience is key. Walmart Marketplace offers sellers the opportunity to set up online shops on one of the world’s most popular marketplaces, increasing sales and exposure to new audiences. With over 150,000 sellers and triple the gross merchandise volume in 2020 compared to the previous year, Walmart Marketplace is a top choice for expanding e-commerce businesses.

What is Walmart Marketplace?

Walmart Marketplace allows sellers to build their brand and sell directly to customers through an established platform with over 400 million monthly visitors. Unlike Amazon, Walmart does not charge seller fees to get started and has no monthly or setup fees. Sellers benefit from Walmart’s vast customer base without managing an eCommerce platform, inventory, and logistics.

Selling on Walmart Marketplace

Walmart has become the second-largest online retailer globally, surpassing eBay, with online sales increasing by 74% as more people shop from home. Walmart’s Marketplace is particularly beneficial for established brands looking to expand their reach, as it caters exclusively to U.S. sellers with a stringent application process. Once approved, sellers can leverage Walmart’s powerful marketing tools to drive high sales volumes with lower competition than on Amazon.

How to Start Selling on Walmart Marketplace

To sell on Walmart Marketplace, you must submit an application that includes your Business Tax ID, verification documents, e-commerce success history, and product catalog integration method. Approval can take as little as two weeks. Once approved, you can create your seller account, list products, set prices, and shipping options, and start selling.

Shipping Requirements

Walmart offers various shipping options, including free value shipping and expedited services through approved fulfillment partners or Walmart Fulfillment Services (WFS). Fast shipping options like two-day delivery can significantly boost sales and improve search rankings.

Marketplace Fees

Walmart charges referral fees ranging from 6% to 15% of a product’s gross sales, depending on the category, with no annual, listing, or monthly subscription fees. This fee structure allows sellers to maintain lower prices compared to Amazon, which charges a monthly fee and higher PPC costs.

Is Selling on Walmart Marketplace Worth it?

Walmart Marketplace offers a less saturated market than Amazon, providing sellers with more opportunities to establish their brand. Despite some challenges with fulfillment services and inventory management, Walmart’s rapid growth and customer-focused approach make it an attractive platform. Selling on Walmart can open new revenue channels and offer access to millions of unique monthly visitors.


Walmart Marketplace is a valuable sales channel for businesses looking to scale up. With Walmart’s strong retail presence, sellers can benefit from brand recognition, established infrastructure, and increased sales. By leveraging Walmart’s marketing power and customer base, businesses can enhance their reach and grow their revenue.

Looking to boost your e-commerce sales and reach millions of new customers? Walmart Marketplace is the perfect platform to expand your business.

Learn how to get started, navigate the application process, and optimize your listings for maximum sales. Click here to read the full guide: Walmart Marketplace: How to Get Started Selling on Walmart.

Don’t miss out on this opportunity to grow your business with Walmart’s powerful marketplace!

Published by: Holy Minoza

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