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Selena Soo: How I Mastered the 7-Figure Mindset

Several years ago, Selena Soo quit her job and took a giant leap of faith by starting her own business. Along the way, she found there has been one critical component impacting her success at every level: mindset.

It’s what helped her go from a full-time salary of $42,000 to becoming a multi 7-figure business owner—and it can help you do the same. Selena shares that if you’re ready to watch your business take off, commit yourself to mastering these three mindset shifts and watch what happens next.

MINDSET SHIFT #1: Your greatest fears are your greatest opportunities in disguise.

Not every entrepreneur dreams of flipping their desk at work one day and going out on their own. Like a lot of us, I never used to see myself as a person who could run her own business. I was terrified of the spotlight and worried about other people judging me. When I started writing an outline for my first workshop ever, I felt completely paralyzed.

As I sat crouched in front of my laptop, I couldn’t move my body or even lift a finger. I was so fearful of saying something stupid or creating something people might laugh at that I felt like throwing up. Forget freefall roller coasters and sharks at the beach. This was probably the most scared I’ve ever been in my life. But a quiet voice inside of me whispered, “This could be big.” So I pushed myself forward. In the end, the workshop turned out to be a huge success—one of many to come.

TIP: Write down a list of the things that scare you the most—things that have a really strong emotional charge for you. Maybe it’s raising your prices or asking people to pay for your work instead of doing it pro bono. Perhaps it’s speaking in front of a big room. Then pick just one and go for it! You’ve just identified the acts that will take you to the next level in your business.

MINDSET SHIFT #2: Making money is easy. If they can do it, so can I.

In the early years of my business, I took a risk and joined a high-end mastermind. It was kind of crazy for me to pay as much as I did to become a part of the group, but so many people that I admired who were achieving really big goals were in it. At my job, I was surrounded by people who were making maybe $50K a year, so that’s what I originally imagined for myself. But in the mastermind, people were having $10K, $20K, or even $30K a month. I thought, “Wow, if they can do this, I can do it, too.” Seeing other people doing life-changing, soul-stirring and lucrative things in all sorts of industries allowed me to envision what was really possible for me.

TIP: When you’re feeling stuck, one of the fastest ways to grow is to change your environment. Surround yourself with role models who have achieved the goals you’re striving for. Expose yourself to people who are doing what you want to do, and you’ll start to see more possibilities for yourself (and your earning potential).

MINDSET SHIFT #3: It’s impossible for me to fail. I can overcome any challenge.

When I look back at all that I’ve been able to achieve, so much of it involves my refusal to give up. When I’m facing a challenge, I remind myself that I’m really hardworking, I’m a smart person, I’m a good person, and I want to help people. I also know that I’ve spent time developing an amazing network of people who care about me, and that through mutual respect we always support one another. With all of those things in place, I know it’s impossible for me to fail. Whatever the problem is, I know I can figure it out.

TIP: It can be hard to keep going when you don’t believe in yourself, so you must remind yourself every time you come up against an obstacle that you can do this. Take a few minutes to write out an empowering statement… something you can look back on and repeat to yourself when you’re feeling less than confident.

Here’s one of my favorites: “I don’t need to be perfect to show up and share my message. I have valuable things to share with people right now… and they are waiting to hear from me.”

These three mindset shifts helped me cross the 6-figure mark, the multi 6-figure mark, and ultimately the million-dollar mark—and my hope is that they will do the same for you.

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