By: Svetlana Nesmelya

The ability to immigrate freely has always encouraged people to look for a better place to live. Of course, this was not only the case in modern times. Even our distant ancestors were engaged in such “moves”. For example, they did this to find a place with more food. They looked for new places to get rid of the need to constantly endure enemy raids. In a word, their main task was to survive.

In modern times, the motivation for immigration has changed. Of course, the desire to survive still plays an important role. For example, many people move to other countries because of political persecution, because of the risk of being killed for their beliefs. But other factors have been added to this list.

For example, this is the desire to realize oneself in the chosen field. This is what athletes, programmers, actors, doctors, engineers and so on do.

The motivation for many is to earn money. Obviously, in a developed EU country you can earn more than in an underdeveloped African country. Some people migrate simply because they like a particular country.

The United States is a great place to migrate in all cases. A high standard of living, freedom, beautiful cities – all this encourages people to leave their homeland to move to this country. 

Migration figures in the United States are impressive. Almost every 7th person who lives in the United States is from another country. According to official statistics, as of 2024, 15% of migrants live in the country. According to these indicators, the United States is significantly ahead of other countries. Here’s an example: Germany is in second place, with 16 million migrants. That is, the United States is almost 500% ahead of Germany. This is a great compliment for the United States, because this fact is an indicator that the country is a dream for many foreigners.

Mass migration to the United States began in the late 19th century. Migration surges occurred during large-scale military conflicts. Of course, we mainly mean the First and Second World Wars. The new war, Russian-Ukrainian, which began in 2022, also led to an increase in the number of migrants. For example, according to official statistics, in 2023 the number of expats from Ukraine increased 5 times compared to 2022.

People who moved to the United States from other countries are of great value to companies that work for the target audience of migrants.

RusRek helps them with this.

This is a platform that has been operating for over 30 years. RusRek was the first in the United States to start working for the target audience of migrants, facilitating the process of their adaptation to American realities.

To achieve its goal, RusRek uses a number of tools. Let’s take a look at them.

Website

This is a useful information portal for migrants. Especially for migrants from Russian-speaking countries. The website performs two main functions: practical and communicative.

The practical function is that migrants can easily find this or that service. Do you need to fix your refrigerator? You can easily find a Russian-speaking repairman. Do you need to renovate your apartment? You can find a specialist in just a few clicks.

The communicative function is that migrants can communicate with each other, make new acquaintances. In a word, do what is so difficult for people who have just arrived in a new country.

Radio Station 

To listen to it, you need to choose the frequency 96.3 FM on the radio. The main task of the radio station is to bring important information to migrants. For example, radio hosts talk about the news of the world, the USA and Russian-speaking countries.

With the help of the radio station, migrants can easily manage their leisure time. They receive information about upcoming events. These are sports events, cultural, political, and many others.

The radio station keeps migrants up to date with the latest news in the healthcare sector. Treatment of diseases, new drugs and procedures, innovative equipment, insurance medicine – this is only a small part of the topics discussed here.

Newspaper 

You can get the RusRek newspaper in the New York subway. A migrant can get acquainted with important news that will affect they life and the life of their family right on the road. To do this, they do not need to have a radio or access to the Internet.

Benefits that RusRek Brings to Businesses 

• Research data. RusRek has information about the preferences and desires of migrants. This is very valuable information for businesses that want to interact with expats.
• Advertisements on the RusRek website. Companies can place their commercial advertisements absolutely for free.
• Motivating success stories. RusRek publishes information about migrants who have already fully adapted to the USA and achieved certain successes. New expats love to read such stories because they help them understand that the path to success is not as difficult as it may seem at first glance.
• Full business promotion. RusRek specialists can promote your product or service.

In short, the value of RusRek for both experts and businesses in the USA is difficult to overestimate!

Disclaimer: This article is for informational purposes only and does not provide legal advice. For immigration or legal services, consult a qualified attorney.

Published By: Aize Perez