Music Marketing 101: Logan Simmons and Zach Conley on Creating the Right Buzz for Your Music and Building a Digital Footprint

Today, it is no secret that creating the right buzz around the launch of a music artist’s singles and albums greatly influences its outcome as it will keep both fans and critics anticipating the release of the sound and melody to come. To ensure that aspiring and established artists get the proper support and publicity for their music,  entrepreneurs Logan Simmons and Zach Conley of Volume Digital bring their creative twist to music marketing to create the right buzz to increase sales and promote artists’ personalities. 

When it comes to artist management and music marketing, Logan Simmons and Zach Conley of Volume Digital take the lead. Spearheading the full-marketing agency, Volume Digital as music marketers, Logan and Zach have unparalleled expertise in social media and influencer marketing that goes beyond promoting a piece of music to ensure it climbs up the chart in sales. In addition to creating the right momentum and increasing sales, they also help create a solid digital footprint for the artist or record label that can be leveraged upon for future success.  Players in the industry have acknowledged their stellar reputation as a one-stop shop for all marketing needs. They have worked closely with some of the most prominent enterprise brands, record labels, artists, independent artists and more.

Focused on eliminating the resellers or middlemen that resell the services of companies like Volume Digital to unsuspecting artists at an inflated price, Logan and Zach introduced “release-support based services,” aimed to assist aspiring artists in getting started on their career by providing the bulk of the companies’ services in-house directly to the artist through the agency’s internal team and digital network of highly competent music marketing professionals. This efficient and goal-oriented method gives artists a direct line to the company providing the service, ensuring a brilliant job is done.

Before running a successful business together, both Logan Simmons and Zach Conley have always had a knack for entrepreneurship, even as teenagers. Logan Simmons started his journey when he was only fifteen. He traveled across the country alongside his uncle to ‘toy-buying event where they would buy inventory from locals in cities across America and then list them on eBay. “These experiences taught me the importance of both sales and online marketing. Additionally, I learned the life-changing possibilities of working for yourself and being an entrepreneur as a whole,” he shared. 

On the other hand, Zach Conley started his career when he was fifteen. He worked as a digital marketing expert with multiple major record labels assisting their signed artists in developing and maintaining a digital footprint to help share their music and create organic buzz. So when the duo put their respective knowledge together to establish Volume Digital in late 2017, it did not take long to scale their agency to the tremendous position it occupies today as a marketing agency for the stars. 

In the coming years, Logan Simmons and Zach Conley want to keep building their business and helping artists reach the right audience. They want to provide their clients with self-service marketing automation systems using cutting-edge technology and provide a marketing platform that could help eliminate the need for a traditional agency or a record label.

Learn more about Volume Digital by visiting their website. You can also stay updated with Logan Simmons via his Instagram and Zach Conley via his Instagram.

Daniel Ruiz

Daniel Ruiz is an Executive Journalist at The Chicago Journal. Daniel's decades of experience in the writing world has gained him exposure to various kinds of businesses. He has helped several entrepreneurs in the past to grow in their respective industries.

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