The marketplace is crowded. Businesses struggle to stand out, grasping for effective marketing strategies that deliver real results. Keryn Lynn, the powerhouse behind MKM Advertising, is a master at this. With over 15 years of experience, Keryn has transformed marketing landscapes for countless small and medium-sized businesses. Her innovative approach turns marketing challenges into triumphs, ensuring her clients not only survive but thrive in a competitive environment.
Keryn’s journey is one of relentless pursuit of excellence. Armed with a Bachelor of Business Administration in Management and currently pursuing an MBA in Digital Brand Communications at Clemson University, she combines theoretical knowledge with practical expertise. Her career began in various marketing roles, where she honed her skills in social media management, market analysis, and content creation. These foundational experiences paved the way for her ascent to leadership positions, where she developed and executed comprehensive marketing strategies.
In 2022, Keryn founded MKM Advertising, a firm dedicated to offering fractional advertising services. Her mission is to provide small and medium-sized businesses with high-level strategic marketing expertise without the cost of a full-time executive. This innovative model allows businesses to benefit from Keryn’s deep industry knowledge and hands-on execution, tailored to their unique needs.
Keryn’s approach is anything but one-size-fits-all. She collaborates closely with clients to understand their goals, challenges, and market dynamics. This deep understanding enables her to craft customized marketing strategies that align perfectly with business objectives and target audiences. Her hands-on execution ensures these strategies are implemented flawlessly, driving growth and maximizing ROI.
One of the key benefits of Keryn’s fractional CMO services is cost efficiency. Small and medium-sized businesses gain access to excellent marketing expertise at a fraction of the cost of a full-time chief marketing officer. This model is particularly advantageous for entrepreneurs needing strategic guidance without the budget for a full-time executive. Moreover, Keryn’s services are scalable, allowing businesses to engage her expertise as needed, whether for specific projects, short-term campaigns, or ongoing support.
Keryn stays ahead of marketing trends, continuously expanding her knowledge and adapting to new technologies. She leads innovative programs that leverage the latest trends and technologies, from digital marketing campaigns to social media strategies and content marketing. Her results-driven approach focuses on maximizing reach and engagement, ensuring her clients’ marketing efforts yield substantial returns.
Take the story of a local marine retail business struggling to generate foot traffic and sales as an example. Keryn’s comprehensive strategy, including a targeted SMS campaign and a robust social media revamp, led to a staggering 115X ROI from the SMS campaign alone. Her social media strategy resulted in an 8,400% increase in Instagram reach and a 7,600% increase in impressions, driving significant foot traffic and sales growth. This success story is just one of many, highlighting Keryn’s ability to deliver impactful results.
Keryn’s commitment to continuous learning ensures she remains at the forefront of the marketing field. She regularly obtains certifications in digital marketing, SEO, and content marketing. She also stays current with industry trends through webinars, conferences, and publications. Her thought leadership is evident in her content creation and speaking engagements, where she shares her insights and expertise with a wider audience.
In a crowded marketplace, businesses need more than just survival tactics—they need strategic expertise that drives real results. With Keryn Lynn at the helm of MKM Advertising, you gain a trusted partner who transforms marketing challenges into triumphs, ensuring you stand out, grow, and thrive.
Published by: Martin De Juan
