Brella Drops wants to improve your drink-mixing skills. Mixing a cocktail typically takes time and several ingredients. All the bottles take up storage space, the recipes get complicated, and you just want to cut to the part where you are having a good time. Brella Drops understands—and they are here to make it happen. Brella Drops enhances your alcoholic beverage in seconds, giving you more time to party.
Inspired by water enhancers, Brella Drops is compact, flavorful, and sugar-free. Forget large bottles of sugary margarita mix clogging up your shelves and refrigerator. Even though it’s a healthier alternative, you will feel like you’re drinking a margarita with just a few squeezes of Brella Drops. The zero-calorie flavoring not only helps keep you looking your best but also prevents sugar-induced hangovers. All Brella products are also zero-calorie, gluten-free, and vegan, which are all growing needs in the alcoholic drink market. Brella Drops’ small size means it is also portable, making it perfect for a trip to the pool or beach or to ensure your drink is delicious at a party. The bottles are even small enough to go through TSA screenings, meaning you can take Brella Drops products wherever you go.
The idea for cocktail drops came from Brella Drops’ CEO, James Semrick, and COO George Coyne. Semrick’s background in the beverage industry gave him insight into a gap in the cocktail mixer market. Products for water enhancement are compact and concentrated, making them easy to take on the go. They are also low-calorie and low-sugar, which is a challenge in the liquor market. The solution seemed obvious: a water enhancer, but for cocktails. Brella Drops was born and launched to immediate success, with over 20,000 bottles sold in just the last 60 days.
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Brella Drops is poised to become a household name in the liquor industry. With four indulgent flavors already on the market, the company is already eyeing expansion. In addition to the Yuzu, Aperitif, Margarita, and Tiki, Brella Drops plans to launch 2 new flavors soon. Customers can look forward to Mule and Mojito-flavored drops hitting the shelves soon. Brella Drops’ ultimate goal is to have their products sold next to traditional mixers in grocery stores across the country and exceed them in popularity.
Brella Drops is already gaining devoted customers among young adults who love the ease of use, low cost, and low-calorie count. The portable nature of the products makes them perfect for anyone from college students to adults who want to save time and shelf space. Brella Drops’ innovative design appeals to everyone who likes to relax with a delicious drink. The many uses of cocktail drops will undoubtedly invite competitors into the market, but Brella Drops is determined to lead the way. The company is growing steadily and will continue discovering new ways to fill gaps in the market. For Brella Drops, the future tastes like success.
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