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In 2016, a family-owned venture set out on a mission to redefine the cannabis experience in Chicagoland. That endeavor gave birth to nuEra, a licensed medical cannabis dispensary that not only provides a diverse range of products but also strives to educate and foster a sense of community among cannabis users. With six established locations across the state and a promising trajectory of growth, nuEra is helping reshape the narrative around cannabis consumption.
A Dispensary Beyond the Transaction
Whether you’re a novice or a seasoned cannabis enthusiast, nuEra prides itself on offering an unparalleled customer experience. At the heart of this experience is a team of highly-trained budtenders passionate about providing exceptional service. They take the time to educate clients, guiding them through the extensive product catalog to find the perfect fit for their needs.
Speaking of the catalog, nuEra boasts one of the most extensive selections in Illinois. Their showrooms showcase a spectrum of strains, catering to diverse preferences. From the calming embrace of Indicas like Ice Cream Cake and O.R.E.O.Z. to the vibrant energy of Sativas like Don Shula and Durban Poison, nuEra ensures there’s something for everyone. The dispensary also introduces exclusive sub-brands like Interstate 420 and MidWeek Friday, the latter offering enticing weekly deals.
Beyond Shopping: The nuEra Higher Education Hub
Late in 2023, nuEra expanded its commitment to cannabis education with the launch of the Higher Education Hub. This innovative initiative goes beyond the traditional transactional nature of dispensaries, offering classes and workshops that cover a range of topics. From the art of joint rolling to the culinary possibilities of cooking with cannabis, nuEra opens the door for both newcomers and connoisseurs to deepen their understanding in an inviting, stigma-free environment.
Robb Fitzsimmons, Co-Founder of nuEra, emphasizes, “Our goal has always been to destigmatize cannabis use by creating an open, comfortable space for people from all walks of life.”
Community Connection: A Commitment to Social Responsibility
What sets nuEra apart isn’t just the products or the educational initiatives; it’s a deep connection to local communities. In a landscape where social equity is gaining recognition, nuEra actively works towards inclusivity. The company predominantly hires from Disproportionately Impacted Areas, fostering economic opportunities in marginalized communities. Furthermore, nuEra forms partnerships with minority- and women-owned businesses, contributing to a more diverse and representative industry. The company’s commitment extends to philanthropy, with significant donations to community funds and initiatives across Chicagoland.
Elevating the Cannabis Experience: nuEra’s Continued Impact
As nuEra expands its footprint, it remains dedicated to reshaping perceptions and norms surrounding cannabis. With specially-trained staff, an extensive product range, and a commitment to consumer education, nuEra exemplifies what a modern, socially-conscious cannabis company can achieve. In an era where cannabis laws and perceptions are rapidly evolving, nuEra stands proud as a leader, driving the normalization and demystification of the plant for all.
nuEra is for those seeking not just a transaction but an elevated, educational cannabis experience rooted in the community.
Published by: Nelly Chavez