In a world where coffee brands are aplenty, there’s one that stands out, not just for its rich flavor but for the rich tapestry of experiences and values woven into every cup. Meet Carrie Beavers, the force behind Soldier Girl Coffee, a brand that’s as bold and authentic as its creator.
Carrie Beavers’ journey into the coffee industry began with a profound awakening. It was 2019, and Carrie had just filed a claim with the VA for PTSD related to MST (military sexual trauma). This process brought her suppressed emotions to the surface, and she found herself battling unhealthy behaviors and thoughts of ending her life. Her resilience kicked in when she reached out to a veterans’ support group online. Through their stories, she realized she wasn’t alone.
With a newfound purpose, Carrie embarked on a mission to make a difference. The alarming veteran suicide rate was a stark reminder of the struggles many face after their service. Joining a veterans’ crisis team, she sought mentorship and confidence within a veterans’ business mentorship group online. It was here that the seeds of Soldier Girl Coffee were planted, and its unique mission to combat veteran isolation and suicide began to take shape.
Carrie’s military background has undoubtedly influenced her leadership style in the coffee industry. Her experience in multiple leadership roles nurtured her confidence and taught her the importance of setting goals that align with her values. Her military roots also instilled a sense of humor that’s as edgy as it is endearing. This veteran sense of humor finds its way into her brand, setting Soldier Girl Coffee apart and connecting with customers on a deeper level.
Both in the military and the business world, Carrie has faced her share of challenges. From working on her mindset and pushing her boundaries to dealing with rising coffee prices and shipping costs, she has overcome them all. Her refusal to give up, coupled with self-care practices like meditation and exercise, keeps her on the path to success.
Carrie is all about building a community. She networks, hires veterans, supports veteran businesses, and donates to veteran programs. Soldier Girl Coffee isn’t just about coffee; it’s a movement. The personal connections she forges with her customers through social media interactions and sharing her own experiences build trust and make every cup a symbol of unity.
Sustainability is vital, and Soldier Girl Coffee is committed to eco-friendly practices. Their Rainforest Alliance certification ensures ethical sourcing, while on-site hydropower and biomass furnaces reflect their dedication to clean energy. Healthy land and water systems directly contribute to the quality of their coffee.
Soldier Girl Coffee’s initiatives extend beyond coffee beans. From challenging stereotypes in a Discovery Channel commercial to raising funds for veteran nonprofits, Carrie Beavers is a force for positive change. Her brand resonates with veterans and civilians alike who support her mission.
Juggling a thriving coffee brand and military experiences requires impeccable time management. Carrie’s military background equips her with the skills to handle pressure and make informed decisions. It’s all about priorities and effective communication.
For aspiring female entrepreneurs and those transitioning from the military to the business world, Carrie offers sage advice: leverage your military skills, create a solid business plan, know your “why,” seek support from veteran business groups, and master social media for marketing.
And, like the finest brews with their unique tales, Soldier Girl Coffee embodies its own narrative. It’s a story of strength, authenticity, and compassion. With every cup, this mission-driven brand is working to create a better world, one sip at a time.
Carrie Beavers, the visionary behind Soldier Girl Coffee, proves that a cup of coffee can be more than a morning ritual; it can be a catalyst for healing and hope. Her journey from darkness to purpose shines through every sip, making Soldier Girl Coffee a brand that’s not just about coffee but about making a difference in the lives of veterans and beyond.