By: Mae Cornes
Many public relations firms are currently cutting staff and downsizing operations, yet Baden Bower is taking a different approach. It is hiring new team members across Europe, North America, and Asia-Pacific. A notable 136% revenue increase and 264% profit boost in 2024 have contributed to this expansion.
The numbers suggest that clients are increasingly looking for PR that delivers measurable outcomes, particularly in online channels. Long retainers and unpredictable results have made traditional firms less appealing to some businesses. Baden Bower’s model emphasizes providing placements and fast delivery, which has made it a reliable option for businesses seeking clearer outcomes.
A Shift from the Traditional Model
Clients receive coverage in publications like Forbes, Entrepreneur, and Business Insider. While some once saw this approach as unconventional, it has attracted brands that want predictable outcomes in return for their budget.
“We focus on results,” says CEO AJ Ignacio. “While others are reducing their size, we’re growing because clients are looking for something they can trust. Our performance in 2024 shows that this approach resonates with businesses.”
The company uses an in-house system to place stories in major outlets within 72 hours. This speed has attracted interest from both startups and large companies. Over 5,000 stories have been published for more than 1,800 clients. These results have helped retain customers and fuel referrals, supporting ongoing momentum.
Hiring While Others Pull Back
The client base grew by 30% in 2023, which laid the groundwork for this year’s financial success. Meanwhile, large agencies like Ketchum and FleishmanHillard have been downsizing their teams.
“We saw increased demand for PR that delivers measurable results, so we expanded instead of cutting back,” Ignacio notes.
The company has added roles in sales, editorial, and client services. This hiring effort reflects confidence in both its model and the continued demand from businesses.
It has earned a high rating on Glassdoor, suggesting employees remain satisfied even during periods of rapid growth. Maintaining that balance between performance and workplace morale can be challenging, but the company appears to have managed it well.
Using Data to Improve PR
PR spending worldwide is expected to exceed $129 billion by 2025, with much of the growth coming from digital methods. Baden Bower has embraced this shift. It has built tools that help teams track results and adjust work in real-time.
These tools enable staff to work quickly and provide clients with clear updates. The refined workflow supports its financial growth and helps maintain strong performance.
“We’ve brought in people from many different backgrounds—analysts, journalists, content professionals,” Ignacio says. “That diversity helps us create smarter campaigns that align with how media works today.”
The company combines media coverage with SEO-driven content, which can improve clients’ reach and online visibility. For brands that care about clear results, this combination has become an important factor. It also brings more accountability to a field where vague outcomes were once common.
Hiring Outside the Norm
Baden Bower looks for talent beyond traditional PR circles. People with backgrounds in journalism, theater, and digital content now form part of its teams. That diversity helps the company create work that fits a range of industries and media styles.
Its hiring pages clearly state that it does not follow a typical process. Instead of checking traditional boxes, the agency looks for people with original ideas and practical thinking.
It is also expanding geographically. It works with over 700 media outlets worldwide. This extensive reach allows it to tailor messages for local regions while maintaining overall brand consistency. The strategy shifts based on what works in each country, rather than using a one-size-fits-all approach.
This blend of local knowledge and broader exposure helps clients raise their profile in new areas without losing touch with their audience.
Results Are Driving Growth
Baden Bower’s strong numbers suggest that this type of results-focused PR is gaining traction. Clients want faster service and evidence that their investment is yielding returns.
Its 136% growth in revenue and 264% jump in profit show that its model has had success. While others are cutting operations, it continues to expand—showing that a practical and responsive style of PR can still thrive.
Published by Jeremy S.
