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Aniq Ernest’s Impact on Pakistani Filmmaking

Aniq Ernest's Impact on Pakistani Filmmaking
Photo Courtesy: Aniq Ernest

By: Vanilla Heart Publishing

Within the dynamic landscape of the Pakistani media industry, the journey from an eager intern to becoming a seasoned ad filmmaker demands passion, dedication, and a touch of audacity. With its rich stories and cultural nuances, the Pakistani media industry is a challenging yet rewarding arena for those seeking to make their mark. It is within this landscape that individuals like Aniq Ernest navigate, each step, a connection of creativity and industry norms.

Setting off on a journey in the Pakistani media industry as an intern is akin to navigating uncharted territories. The ongoing industry norms, struggles, and the relentless pursuit of excellence become the compass guiding aspiring individuals. It was in 2009 when Ernest took a dive into the pool of talent. As a young intern, he carried a vision that would redefine the contours of commercial filmmaking.

His educational journey laid the groundwork for his future triumphs. Ernest began his primary education at Saint Michael’s Convent School in Karachi, followed by his higher education at L’ecole School for Advanced Studies. It was his early education at both Saint Michaels and L’ecole that provided him with a broader perspective while also shaping his career in the process.

The Move to Canada

After completing his early education in his home country, Pakistan, it was his thirst for more knowledge that led him across continents to the University of Windsor in Ontario, Canada. There, he studied Mass Communication, with his primary focus on Filmmaking and Video production. The time he spent in Canada opened gates for him to a global perspective. The knowledge he gained during his time in Canada would later infuse his work with a unique touch, distinguishing him in the Pakistani media industry.

The Inception of Big Guns Production

Media interns in Pakistan encounter many challenges on their way to establishing their own production houses. However, challenges, ranging from essential equipment to studio space and skilled personnel, make the already challenging journey more complex. In this context, with his knowledge and experience, Ernest founded Big Guns Productions in 2011. His venture marked the inception of a production house and the beginning of a new era in Pakistani commercial filmmaking. Big Guns Productions ascended the industry ranks, propelled by Ernest’s unique vision and commitment to excellence.

Notable Collaborations and Impactful Projects

A combination of factors and qualities come into play for an emerging media individual to make their mark in the industry. Besides adaptability, building a robust skill set, and network, their work and projects leave a lasting impact for years to come. Similarly, the string of notable collaborations and successful projects underscores Aniq Ernest’s influence on the industry. His directorial prowess has graced over 200 Television Commercials featuring both national and international brands. Jazz Pakistan, Telenor, Warid, Ufone, Nestle, Yamaha, GSK, and many others have found resonance in Aniq’s creative lens.

Aniq Ernest’s Masterstroke – Lahore Qalandars’ 2016 PSL Commercial Triumph

The Pakistan Super League (PSL) has gained prominence since its launch in 2016. PSL has swiftly evolved into one of the popular and commercially successful T20 cricket leagues globally. The Lahore Qalandars is one of the franchises in the PSL, representing Lahore, the capital city of the Pakistani province of Punjab. In the initial seasons of the PSL, franchises engaged in various promotional activities, including TV commercials, to build excitement and engage fans. The Lahore Qalandars TV Commercial in 2016, a brainchild of Aniq Ernest, became the most-watched Pakistani TV Commercial on YouTube and clinched prestigious awards at the PAS Awards. This was a turning point, cementing Ernest’s reputation as a creative mastermind in the industry.

The nuances of Aniq Ernest’s journey and impact extend beyond national borders, with Big Guns Productions earning accolades in India and collaborations with international directors and production houses. This global recognition is a testament to the universality of Ernest’s storytelling prowess. In other words, Aniq Ernest’s journey from an intern to a commercial expert mirrors resilience, creativity, and a relentless pursuit of excellence. His contributions to the Pakistani media industry have reshaped the commercial filmmaking landscape and transcended geographical boundaries. As Aniq Ernest continues to make a name for himself, his story might inspire aspiring filmmakers to navigate the dynamic arena of the Pakistani media industry.

 

Published by: Khy Talara

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