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A Botanist’s Dream Come True: Botanic Choice and Its Efforts to Promote Natural Wellness Since 1910

The most impactful of companies across all sectors started as a dream translated into reality. Then, it was up to its founders for that reality to include long-term success and a legacy for future generations to remember. Joseph Meyer, the mind behind Indiana Botanic Gardens and its brands Botanic Choice and Botanic Spa, accomplished all that and more in the years following the creation of his company in 1910. Today, his brainchild continues to thrive and stay afloat amid a sea of wellness-focused ventures in the saturated business world, a feat that only some founders can bag under their belt. 

Born in Wisconsin, Joseph Meyer has always held a deep-seated interest in plants and nature. His father, a photographer, often let him tag along during assignments in forests and fields. And while the passion-fueled go-getter had to change tracks and take up a more practical career in printing because of financial hiccups, the Botanic Choice founder would eventually find his way back, growing and harvesting plants in a vacant lot at the back of his Indiana home and building what would flourish into an industry powerhouse in a small cottage. 

From a cottage in Indiana to the forefront of the wellness scene, Joseph Meyer’s Indiana Botanic Gardens has come to occupy a significant space in the century since its launch. Currently, the Indiana Century Award recipient is led by Tim Cleland, and Tammy Cleland has remained a family-owned provider of high-quality natural formulas, beauty care, nutritional supplements, and vitamins. 

Widely considered America’s choice for high-quality, research-based vitamins, supplements, and beauty care products, Botanic Choice brings to the table over 100 years of experience and an in-depth understanding of what it takes to foster health. At its heart still stands the overarching mission to make effective natural health solutions available to all. 

Right now, Botanic Choice boasts three lines of ingestible: essentials, exclusive formulas, and premium formulas, all of which were created with quality as the topmost priority. “We have always been relentlessly focused on safety and quality to ensure you are getting the very best that nature has to offer,” said the purpose-driven leaders of Indiana Botanic Gardens, Inc. “That’s why we have developed rigorous quality control processes and procedures that meet or exceed standards in everything we do.”

Over the years, Botanic Choice has undeniably reached great heights thanks to its selection of effective and cost-effective nutritional supplements, vitamins, minerals, and proprietary formulas. Its rise can also be credited to its diverse and dedicated staff members, many of whom have been with the family for years. But, more than anything else, its emergence at the top and awe-inspiring longevity can be attributed to its most treasured asset – its loyal customer base. 

“Many of our current customers include the grandsons and granddaughters of past customers who passed down their tradition of good health to family members,” shared the team spearheading the efforts of Botanic Choice. 

Needless to say, Botanic Choice has created a legacy and cemented a tradition that dates back 100 years ago. Its success is expected to run for more generations to come as it stays dedicated to helping others lead healthier, happier lives the natural way. 

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