The Chicago Journal

Your Gateway to the Heartbeat of Chicago

What It Takes to be the Best: Scoobie Da Jeweler Shares His Journey in the Custom Jewelry Industry

Regardless of what they are offering, all entrepreneurs aim to gain trust. It’s a commodity that’s not easily given by customers but once established, it’s there for life. Scoobie Da Jeweler dreams of being the best and most trusted custom jeweler in the United States over the next five years, and he is already establishing the foundation of his empire, striving to gain trust through honesty and transparency. 

Born Aanik Adatia, Scoobie Da Jeweler first began his journey as an entrepreneur at the early age of 16. Faced with the economic recession, he saw how his family’s jewelry business struggled to cope with the challenges. But those difficult times molded him to be innovative, forcing him to think outside the box to continually scale the business and serve customers. He figured, instead of selling in physical stores, he could help people save gas money by offering the products online and having the items delivered straight to their doorstep. He found ways to keep the business afloat and eventually learned that there’s no challenge too big for an entrepreneur whose mind is sharp with ideas that break the mold.

“That’s how I got addicted to the jewelry business and progressed throughout the years. I paid my way through college and was able to keep it going during my first corporate job,” the jeweler said. 

When the taxing effects of the COVID-19 pandemic took its toll on corporate America, Scoobie Da Jeweler saw another opportunity for his innovation, and he decided to fully dedicate his energy to the jewelry game, particularly custom jewelry, despite the hindrances posed by the global health issue.

“Once COVID hit, I knew I had zero income coming in, and I knew that my father wasn’t going to pay for any of my expenses, which is good that he taught me to start from the bottom. I know I had to be uncomfortable to get to where I want to be, and I am still uncomfortable. A quote, ‘uncommon amongst uncommon people’ by David Goggins, helped me understand what I needed to do,” Scoobie Da Jeweler said.

Once he set his mind to it, Scoobie Da Jeweler became unstoppable in the custom jewelry landscape. He delivers quality pieces to his growing clientele and spares no effort in educating people on the differences and benefits of getting custom pieces rather than generically-produced jewelry from other jewelers and establishments. The best part is “getting a custom piece, you are not being ripped off on price,” and there are a number of factors that contribute to this. 

First, as Scoobie da Jeweler does not own his own store and works in his established family business, he does not need to utilize a portion of his sales on rent. Second, he is always prompt in responding to his client’s needs. Third, the jeweler ensures that he exposes his clients to the best options for their needs, including metal and stone choices. Fourth, he is committed to providing quality custom pieces to any budget. Lastly, he treats his clients equally; whether they are celebrities or ordinary folks, everyone gets and deserves the same hospitable treatment.

“I don’t let my famous clients drive my ego to ignore the rest. I love all people, and I love to help people understand the jewelry business and pricing and the craftsmanship of the work I do for the client but less of the cost,” Scoobie Da Jeweler said. “Majority of my clients are UGA players, and I set a money limit with my players because I know that they are exposed to the media, and I know how reckless money can make someone. Hence why I tell all of my players’ families: school and football first, and I am always last,” he said. 

Share this article


This article features branded content from a third party. Opinions in this article do not reflect the opinions and beliefs of The Chicago Journal.