The advertising industry has undergone a radical transformation in step with the latest digital and consumer market trends over the past decade. Multi-channel marketing has become a new standard for advertisers; it relies on various media channels to get the marketing messages across to their audiences. Whether email, social media, printed publications, mobile, display ads, television, name it, the more channels that are used to reach potential customers, the more comprehensive and efficient a marketing campaign. Modern-day consumers armed with smartphones and tablets now shop both online and in brick-and-mortar stores. To win the customer, marketers nowadays have to create an ecosystem where one experience seamlessly flows into another.
Among the industry leaders who have mastered multi-channel marketing to perfection is The Fashionography (TF), a disruptive branding and content creation agency that offers the industry’s most impressive and complete range of services in the realm of content creation. TF possesses full-service photography and video production capabilities, creates content and designs digital strategies for brand or influencer marketing, and does collaborations with leading fashion, beauty, & lifestyle brands. Among The Fashionagraphy’s clients are such big names as Dior, Chanel, Bottega Veneta, Tommy Hilfiger, and other renowned brands.
Fashionagraphy’s most recent client is Seyer, a new luxury leather goods brand and manufacturer of luxury accessories for the busy modern professional. Just as the agency strives to create a seamless experience for its clients with multi-channel marketing techniques, Seyer manufactures accessories designed to work with every possible style. Based in Munich, Germany, the luxury leather goods brand has been working with the most talented creatives from Europe and the US. Seyer’s collaboration with The Fashionography is bound to broaden its worldwide reach through a concerted social media and digital advertising campaign.
Thanks to the captivating digital content, The Fashionography has won over a culturally diverse and fastidious international audience on both sides of the Atlantic; its patrons from fashion mainstays such as New York, Paris, Seoul, and Los Angeles closely follow The Fashionography curated content. More than 2 million people monthly follow The Fashionography Instagram; among them are such top industry players as Olivier Rousteing (CD, Balmain), Gal Gabot, Inez & Vonoodh (Photography Duo), Carols Nazario (Global Fashion Director, i-D), Mert & Marcus (Photography Duo), to name just a few. An impressive 237K Instagram following counts a top casting director Piergiorgio Del Moro, supermodels Candice Swanepoel, Anna Ewers, and other celebs. Additionally, The Fashionography team understands that, in the world of advertising, synergies have been shown to produce great results; this is why the agency partners with The Lions Management, a top advertising agency known for its unique approach to talent management and content production for various beauty, fashion, entertainment, and social media clients.
The Fashionagrpahy creates some of the most readable content covering the latest fashion news and trends along with relevant industry news, sustainable fashion, fashion editorials, designer collections, fashion models and fashion campaigns. The agency has become a kind of newsletter for the entire fashion industry and a source of trustworthy and entertaining news. On the creative side, the agency’s team is famous for putting together organic content partnerships and programs on The Fashionography multimedia platform. TF places clients in publications and newsletters that strike a chord with target demographics.
One of the key factors that sets TF apart from other agencies is their ability to create personalized, interactive and engaging experiences for their clients and customers. They understand that in today’s digital age, consumers are looking for a more immersive and personalized shopping experience, and their team works to create a seamless and cohesive experience across all channels and platforms. In addition to their work with established brands, Fashionography is also heavily involved in supporting and promoting emerging designers and independent brands. Through their collaborations and partnerships with emerging designers and independent brands, The Fashionography provides a platform for these brands to showcase their talents and reach a wider audience.
TF is a leading agency in the field of multi-channel marketing, known for their ability to create personalized, interactive and engaging experiences for their clients and customers. The agency’s focus on sustainability and ethical fashion, as well as their support of emerging designers and independent brands, sets them apart in the industry. With their recent collaboration with Seyer, and the year 2023 ahead, we can expect to see even more exciting and innovative campaigns from the group.
We look forward to seeing what The Fashionography and Seyer have in store for the public in 2023.