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As a business owner or manager, you want your company to succeed. But with so many trends coming and going, it can be tricky to know which marketing strategies will best benefit your brand. Drive Social Media, a leading marketing agency, understands the power of advertising.
Discover how the right steps can help your company reach a wider audience and generate more revenue.
Advertising Insights: A Powerful Way to Increase Your Brand Reach
Effective advertising can help your brand:
- Generate awareness
- Attract prospects
- Publicize sales you’re running
- Introduce a new offering
- Showcase what makes you different from your competitors
When you promote your company effectively, you put yourself in a prime position to boost your company’s audience and sales.
The Channels You Use Matter
There are plenty of ways a company can promote themselves. From paid search ads to social media marketing — no matter what you opt for, you want to use advertising best practices to achieve the best results.
Leveraging Ads to Meet Your Business Goals
So, how can you ensure your promotions reach a wide audience and convert more prospects into satisfied, loyal customers? Here are some tips to help you out with this often challenging process.
Capturing Emotions With Effective Appeals
“Emotions are huge drivers of purchasing decisions,” explains Stephen Nations, VP of Digital Marketing for Drive Social Media. “Whether you want to pull at your prospects’ heartstrings or inspire them through a motivating story, appealing to emotions can entice buyers or prospective clients to take action.”
Showing Off the Benefits of Your Product
Instead of going on about the features of the products you sell, directly appeal to your prospects by explaining how they can benefit from them. Why should customers buy from you? How will your product improve their lives?
Sharing Your Brand Story
Storytelling can be incredibly compelling at selling a brand.
“Not only can storytelling paint a bigger picture of a company, but it also has the potential to resonate with prospective buyers, making them more likely to follow through on a purchase,” says Nations of Drive Social Media.
Telling your brand’s full story can be more effective than just simply trying to promote your products.
Associate Your Products With Positive Feelings
You want your customers to associate your business with positive emotions, whether that be general happiness or a more specific state of achievement. A common way of accomplishing this is through celebrity endorsements, but you can do it on a smaller scale through influencer partnerships. If people want to look or be more like a social media figure they like and connect with positively, they’ll likely buy whatever they’re promoting.
Capitalizing on FOMO
The fear of missing out (FOMO) is a very real phenomenon. People don’t want to feel like they’re not experiencing something that others have been enjoying or benefitting from. As a result, they are happy to jump on the bandwagon if a product seems popular. Use customer testimonials or survey data in your broadcasting to showcase your brand’s popularity and effectiveness.
Brand Growth Begins With the Right Tools and Strategies
As Drive Social Media explains, harnessing the power of advertising can boost audience reach and revenue. You can create a loyal customer base by appealing to emotions, focusing on your product benefits, sharing your story, and capitalizing on FOMO.
About Drive Social Media
Drive Social Media provides powerful marketing solutions. Drive’s proprietary ROI-tracking platform, Marketing Milk, and its highly trained team working online and at five U.S. locations have helped it become one of INC’s 5000 Fastest Growing Companies in America.
Published By: Aize Perez
