Dan Folger: Former Photographer Builds His Jewelry Empire from Scratch

Building an empire from scratch is no easy feat. It takes a lot of passion, hard work, and dedication. Fortunately, Dan Folger had all of that going for him and so much more. Initially starting out as an event coverage photographer, Dan had all the makings of a successful entrepreneur.

Throughout his career as a photographer, Dan Folger worked with iconic rap artist Wiz Khalifa, who took him under his wing. The upstart photographer began touring along with Wiz and his crew. His job was to shoot at events and serve as a documentation specialist for the esteemed rapper.

Throughout the years, he has networked with some of the hottest personalities. Eventually, he started working with other recording artists such as G-Eazy, Rockie Fresh, MMG, and many more. Born and raised in Pittsburg, Dan Folger would soon find himself moving to the city of angels, Los Angeles, in order to jumpstart his career as an entrepreneur in Hollywood.

As he continued to work with the biggest names in the music industry and countless influencers, he began formulating the initial concept for his business. His ideas would soon materialize into what is now known as The GLD Shop, pronounced as “The Gold Shop” phonetically.

Dan Folger managed to reconnect with his friend, who was also from Pittsburg, Christian Johnston. They immediately hit it off as business partners. Both of them established The GLD Shop straight from their parents’ basements with an initial $2,000 capital split down the middle. Nowadays, The GLD Shop has become one of the largest jewelry retailers in Miami, Florida, operating out of a 20,000 square meter headquarters.

The renowned jewelry and apparel brand aims to captivate music-loving, thrill-seeking millennials who aim to pave their path toward their own success, the go-getters, so to speak. The GLD Shop has a wide variety of high-quality, affordable jewelry options that are guaranteed to give their clients more bang for their buck. Their top-shelf prices range from $899 and could easily compete with the quality of other products worth $12,000 in other name brands. The GLD Shop also boasts a collection of jewelry pieces that can go anywhere from $99 to $129, a total steal when it comes to high-quality jewelry.

With Dan Folger and Christian Johnston at the helm of The GLD Shop, the company is on its way to close record-breaking sales. In spite of their success, Dan has also looked back at the trials that they had to overcome, as he looks forward to future roadblocks ahead. “There will be a ton of road bumps to success,” says Dan. “A lot of times, you will want to quit, but you have to keep going. Taking risks is also very important. Every successful person has taken risks. It’s a must!” he adds.

The secret to The GLD Shop’s success has always been rooted in the company’s adaptability and its strategic partnerships. With Dan Folgers’ solid network, he has managed to link up with various individuals such as renowned artists ASAP Rocky, Wiz Khalifa, and Tripper Redd, who are all brand ambassadors for GLD. 

Apart from members of the music scene, The GLD Shop also has strong ties with companies in the sports industry, such as the NBA, MBL, and NFL. Building an empire from the ground up is never easy but through Dan and Christian’s expertise and talents. They were able to build an empire that continues to grow to this very day.

For more information about The GLD shop, make sure to check out the company’s website. For live updates, follow the GLD Instagram account.

Daniel Ruiz

Daniel Ruiz is an Executive Journalist at The Chicago Journal. Daniel's decades of experience in the writing world has gained him exposure to various kinds of businesses. He has helped several entrepreneurs in the past to grow in their respective industries.

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