Billy Nolan Introducing Exclusivity into the Fragrance Industry

Billy Nolan is a businessman, entrepreneur, and the founder of All Star Motivation, a fragrance brand in the U.S. Billy started All Star Motivation on July 31st, 2010, in Las Vegas, Nevada, with only one goal in mind, to be the biggest and the hottest fragrance brand in the United States. And in the last ten years, the company has sold over 2 million fragrances in 5 locations. The company prides itself on the uniqueness of their fragrances, and according to Billy, no other brand does it better. In his words, the best part of building the brand is knowing their products are exclusive to their customers and clients’ love.

It was Edward de Bono who once said, “Companies that solely focus on competition will die. Only those that focus on value creation will thrive.” Therefore, when Billy was asked what makes his brand different from his competition, he said, “we aren’t in any competition. Nobody is making the kind of fragrance we have. Nobody is selling the amount of product as quickly as we are. It is just that unique. Why would you want to buy one of the 1000’s designer fragrances that everyone else is wearing? Your mom, sister, and wife all probably wear the same department store fragrance. No, thank you. All Star Motivation and our customers know All Star Motivation isn’t just a fragrance; it’s a LIFESTYLE.”

All Star Motivation targets anyone who doesn’t fit the mold on their target audience, and according to their website, they provide unique fragrances for Distinct Individuals. The brand has built a cult and eclectic following of people from every walks of life who love to smell different. Athletes from the NBA, NFL, NHL, rappers, rock stars and Boxing legends make up the client list.

Billy says exclusivity was the main reason he started All Star Motivation, a part of the fragrance industry for about nine years. He has seen the market gets flooded with essential fragrances; he decided to get creative and create something unique from what is the norm in the industry. Exclusivity allows him to control his brand, his story, which he considers priceless, and responsible for its growth.

As impressive as 2 million sales in 5 locations across the country sounds, Billy admits that this is only the tip of the iceberg because the goal for the next five years is to take All Star Motivation from obscurity to the mainstream. And this is achievable considering the number of plans and new fragrance products that the company intends to release to the public in the coming years. One such is the Boss B.I.T.C.H. (Babe In Total Control of Herself) for women, and the Grind and Shine redesign for men and women is one of the most unique fragrances ever made by All Star Motivation. The next five years are all that matters at the moment, and Billy has just one message to the public, “Don’t get left out. All Star Motivation isn’t just a fragrance. It’s a lifestyle.”

Billy’s ultimate goal is to get readers to understand that it is okay to be different and not fit the mold of what is considered normal. All Star Motivation is here to bridge that gap and provide them with fragrances that help them stand out in a crowd and dare to be different.

To keep track of All Star Motivation and their future product releases, check their website.

Christian Strauss

Christian Strauss is the Executive Editor at The Chicago Journal. He has proven proficiency in applying analytics to content strategy. He understands the present competition of every industry and makes effective content for a business/brand to take over.

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