The Chicago Journal

Dr. Goya Raikar: Leading the Future of Robotic Mitral Valve Repair at Froedtert South

By: Z-tech

Dr. Goya Raikar’s surgery work begins long before the first incision. First he stops to think about the patient. Then he pauses at the scrub sink and runs the case through his mind. Every step has a purpose, especially his preparation.

“For me, there is a moment at the scrub sink that I calm my mind and visualize what the steps are going to be,” he explained during a recent interview about his career.

That habit says a great deal about the kind of surgeon Dr. Raikar has become. As Chief Cardiac Surgeon at Froedtert South, he is known not only for technical precision, but also for the kind of disciplined leadership required to build a high-level robotic cardiac surgery program inside a regional health system. Over more than two decades in practice, he has helped move minimally invasive heart surgery from an emerging concept to a life-changing reality for patients who want strong outcomes without the prolonged recovery that once came with traditional open-heart procedures.

Raikar leads the development of the robotic mitral valve repair program at Community Memorial Hospital, part of Froedtert South. In doing so, he has helped establish a service line that reflects both surgical innovation and institutional commitment. His background gave him the credentials to do it. His vision helped make it stick.

A cardiothoracic surgeon, Dr. Goya Raikar is board certified in both general and thoracic surgery. He trained at the Mayo Clinic and the University of Wisconsin Hospital, held leadership and academic appointments at major institutions, and performed the first robotic-assisted mitral valve repair in the Minneapolis-St. Paul region. He has also served as principal investigator on multiple clinical trials related to valve replacement, heart failure and arrhythmia, with research featured in peer-reviewed journals and surgical textbooks.

Still, for all the accolades, Raikar traces the beginning of this path back to a much earlier moment, when he was still in training and listening closely.

“It started at the Mayo Clinic when the expert in mitral valve repair gave a lecture,” he explained, referring to Dr. Alain Carpentier. “That’s what drew me to it.”

That early spark grew into a career focused on one of cardiac surgery’s most delicate and demanding challenges, repairing the mitral valve with as much precision and as little disruption to the patient as possible. At Froedtert South, that work is no longer theoretical. It is happening in real time, with patients and families feeling the difference.

Dr. Goya Raikar: ‘Without Teamwork You Cannot Do Complex Robotic Cardiac Surgery’ 

To understand why Dr. Raikar’s program matters, it helps to understand what robotic surgery actually gives a cardiac surgeon that conventional technique does not.

The da Vinci surgical system, which anchors the program at Community Memorial Hospital, does not operate independently. Dr. Raikar controls every movement. What the system provides in return is access and visibility that open surgery cannot reliably replicate.

“The robot lets you engage the valve in 3D with 10x magnification,” he said. “This allows me to visualize structures that you cannot visualize in the standard methods.”

That visibility has direct clinical consequences. The mitral valve sits between the heart’s left atrium and left ventricle. When it fails to close properly, a condition called mitral regurgitation develops, and blood begins moving in the wrong direction.

Left unaddressed, the heart compensates until it cannot, and the damage becomes permanent. Because the robotic approach requires only small ports in the chest wall rather than a fully opened sternum, patients recover faster, spend fewer days in the hospital, and return to normal activity on a timeline that would have been difficult to promise a generation ago.

Dr. Raikar is very direct about who qualifies.

“Anyone who has severe mitral regurgitation is a strong candidate for a robotic repair,” he said. The limiting factor is rarely the patient. More often it is access to a program with the depth and consistency to deliver the procedure well. That is the gap his work at Froedtert South is built to close.

He is equally clear about what makes these programs work inside the operating room. The technology is one part of the equation. The team is the other.

“Without teamwork you cannot do complex robotic cardiac surgery,” he said. “I rely on the people in the operating room day in and day out. If one of the team is missing, we cannot operate.”

The Blueprint for Building a Program That Lasts

Hospitals across the country are investing in robotic surgical capability. Not all of those investments are producing the results the institutions expected, and Raikar has a clear view on why.

The technology is not the foundation. The surgeon is, he shares.

“Start with the surgeon and build a team around the surgeon, which includes anesthesiologists, cardiologists, and administration,” he said. “All need to have a shared vision on the program.”

Without that alignment, the program may launch with momentum but rarely sustains it. A cardiologist who is skeptical of the approach will not refer appropriate patients. An administrator who treats the program as a revenue line rather than a clinical commitment will underinvest in the infrastructure that keeps it functioning. The whole structure quietly deteriorates.

Raikar also draws a firm line between innovation and experimentation, and the distinction is not semantic. “We don’t experiment with patients,” he said. “Innovations have been developed over the course of five to ten years and then are applied to patients clinically.”

Every technique he brings into his operating room is backed by peer-reviewed evidence, clinical trial data, and refinement across thousands of cases at institutions worldwide. When a difficult case demands something beyond routine, he leans on that evidence base and on colleagues who helped build it.

Patient preparation, he argues, is just as important to outcomes as anything that happens in the operating room. “The more knowledge a patient has with the upcoming surgery and hospital stay, the more successful the procedure is,” Dr. Raikar shared. “The goal is to have no surprises for the patient and family on the process and procedure prior to it occurring.” That philosophy extends from the first consultation through every step of preoperative care. It is not a courtesy. Raikar treats it as a clinical variable with real consequences.

The approach reflects something he learned early and has never set aside. At the Mayo Clinic, the institution that shaped him as a surgeon, the patient is the center of everything. “I approach patients the same way,” he said.

Where Cardiac Surgery Is Headed Next

The robotic mitral valve repair program Dr. Raikar has built at Froedtert South is not the endpoint of what he is working toward. It is the foundation.

The next major frontier in robotic cardiac surgery is coronary artery bypass grafting, the procedure used to reroute blood around blocked coronary arteries and one of the most performed cardiac operations in the world. New robotic instrumentation designed specifically for bypass procedures is currently in development, and Raikar expects clinical application within the next few years. The implications are significant.

“This could result in the procedure becoming an outpatient procedure,” he said. Bypass surgery as a same-day operation would represent one of the most consequential shifts in cardiac care in a generation, and it would compress a recovery burden that patients have long been told was simply unavoidable.

The broader trajectory of the field is moving in the same direction.

“In terms of heart surgery, we are about to see an explosion in the usage of robotic techniques in the next three to five years,” Raikar added. Thoracic surgery has already made that turn. Robotic lung resection and esophageal surgery are now the preferred approach at leading centers. Cardiac surgery is following the same arc, and the pace is accelerating faster than many health systems have planned for.

Dr. Goya Raikar will be contributing to that acceleration, not observing it. He is currently part of what he describes as the largest series of robotic aortic valve surgeries in the world, to be presented at the Society of Thoracic Surgery’s national conference. He is also involved in new equipment development for the da Vinci platform.

He remembers a patient from about a decade ago, the spouse of a physician, who came to his office already in tears. She had been told what traditional mitral valve surgery involved, and she understood enough to dread it. When Dr. Raikar explained that her repair could be done robotically, smaller incisions, faster recovery, far less disruption, the relief she felt was visible. She did well. She had sought him out because she had heard what was possible and would not accept less. That story has stayed with him.

“When I see patients come for a second opinion and we are able to help them with the robotic approach,” he said, “that validates continuing to push ahead with these techniques.”

D’yan Forest, Guinness World Records’ Oldest Working Female Comedian, Makes Chicago Debut with Chicago Jewish Alliance

By: Sarah Gartner

Guinness World Records’ oldest working female comedian, D’yan Forest, is bringing her one-woman show, “D’yan Forest: A Gefilte Fish Out of Water,” to Chicago in partnership with the Chicago Jewish Alliance. The show will take place at the Skokie Theatre on June 18th, with doors opening at 6:30 pm and the performance beginning at 7:00 pm.

A Gefilte Fish Out of Water dives into the trials and tribulations of growing up Jewish. It’s never been easy being Jewish, but after 91 years, D’yan can laugh about it. And so will the audience, as D’yan gives her uncensored take on being a Jew in America, with stories, songs and plenty of jokes. The world may be in a tragic place right now, but D’yan’s most certainly not.

“Talking about being Jewish right now feels more important than ever. There’s a lot of misunderstanding and a lot of people trying to define what Jewish identity means without actually listening to Jews themselves,” explained Forest. “For me, getting on stage and talking about Judaism isn’t just about getting laughs; it’s talking about the struggles, the stereotypes, the awkward conversations, the pride, the resilience, it’s all part of the story. If we can laugh together about what it means to be Jewish today, we can also start to understand each other a little better.”

Forest is a powerhouse comedian who shows no signs of slowing down, having performed around the world in New York, Paris, London, Edinburgh, and even Ethiopia. Critics have described her as “saucy,” “witty,” and “irrepressible.” She has appeared on The Drew Barrymore Show and has been featured in The New York Times, Time Out New York, The New York Post, The Guardian, and France’s Got Talent. Her act titled I Married a Nun has placed her on the same stages as Jerry Seinfeld, Jim Gaffigan, and Joan Rivers.

This June 2026 performance reflects the Chicago Jewish Alliance’s commitment to expanding Jewish cultural programming across Chicago. The Chicago Jewish Alliance is a grassroots, community-powered organization dedicated to defending the Jewish people, standing proudly for the State of Israel, and confronting antisemitism across Chicago and the greater Chicagoland area. Hyperlocal by design and action-driven in approach, CJA supports students, families, synagogues, and institutions through advocacy, security initiatives, and cultural programming. Guided by a commitment to strengthening the next generation of Jews, CJA builds visible, confident Jewish life rooted in dignity, pride, and community leadership. Through partnerships with artists like D’yan Forest and local institutions, it builds vibrant public spaces where Jewish life is celebrated with pride.

“At 90 years old, D’yan Forest reminds us that Jewish life is not only about survival, it is about joy,” said Susan Haggard, President of the Chicago Jewish Alliance. “This performance celebrates humor, vitality, and the spirit that has carried our people through every generation.”

“D’yan Forest: A Gefilte Fish Out of Water” was written by Forest and Stephen Clarke, bestselling author of A Year in the Merde.

The Skokie Theatre is located at 7924 Lincoln Avenue and tickets are priced at $30. You can purchase tickets and learn more by visiting the Skokie Theatre ticketing page.

You can learn more about D’yan Forest by visiting her website at www.dyanforest.com or follow her on Instagram at @dyanforestwriter.

About D’yan Forest:

D’yan Forest was raised a provincial girl in the conservative suburbs of Boston. After a “scandalous” divorce for the time and two years of oral French lessons, Forest got on a five-day boat ride to study abroad in Paris. After falling in love with the city, Forest would then embrace the French culture fully, which would determine the trajectory of the rest of her career.

Back in the US, Forest performed as an international singer at golf clubs, country clubs, bars, and restaurants. Her life as a singer was cut short when the entertainment business in New York City was brought to a halt after the 9/11 attacks. With no idea that she had the capability to be funny, Forest became what the world needed the most at that time: a comedian. With her ukulele in hand, Forest put together a hysterical and risqué one-woman show which caught on quickly.

COVID-19 got Forest to wondering what else she could do with all of her wonderfully hilarious stories from life. I Did it My Ways is the culmination of her sitcom-worthy life events, now available for all to read. But this book is no indication that the 91-year-old is done taking to the stage. Her one-woman acts, “Swinging on the Seine” and “A Gefilte Fish Out of Water” can still be seen in New York and Paris at some of the most famed comedy clubs.

What to Ask Your Doctor Before Agreeing to Spinal Surgery

By: Dr. Jeffrey N. Shebovsky | ReliefNow® Disc·Joint·Nerve Hamlin | Winter Garden, Florida

At ReliefNow® Disc·Joint·Nerve Hamlin in Winter Garden, Florida, Dr. Jeffrey N. Shebovsky works with patients who have often spent months or years searching for a lasting answer to disc and nerve pain. For many of those patients, non-surgical treatment options were available the entire time. They simply were not pointed toward them first.

What Are the Most Important Questions to Ask Before Agreeing to Back Surgery?

Spinal surgery carries documented risks that are too rarely discussed before consent. Failed back surgery syndrome, which refers to persistent pain following spinal procedures, is a recognized clinical reality. Spinal fusion permanently limits mobility and increases mechanical stress on adjacent vertebral levels, a complication known as adjacent segment disease that may require additional surgery. These outcomes are not rare. For patients who have not yet exhausted conservative options, non-surgical decompression therapy is worth exploring before agreeing to an irreversible procedure.

What Is Non-Surgical Disc Decompression?

Disc decompression therapy works by creating a controlled vacuum effect inside the affected disc, with the goal of encouraging displaced material back toward its natural anatomical position. Unlike surgery, which physically removes or fuses disc structures, decompression is designed to work with the body’s existing architecture rather than permanently alter it. The therapy requires no anesthesia, and patients generally return to their normal activities the same day. For patients exploring non-surgical options, this approach is available at ReliefNow® Disc·Joint·Nerve Hamlin in Winter Garden, Florida.

Non-Surgical vs. Surgical Approaches Compared

Before making any decision about disc pain treatment, patients benefit from understanding what each path involves:

What to Ask Your Doctor Before Agreeing to Spinal Surgery

How Does Class IV Laser Therapy Fit Into Non-Surgical Treatment?

Class IV laser therapy uses concentrated therapeutic light energy designed to reach deep spinal structures, setting it apart from low-power or cosmetic laser devices. The treatment, referred to as photobiomodulation, aims to support the body’s natural cellular processes in the treatment area. FDA-cleared and administered by trained clinical staff at ReliefNow® Disc·Joint·Nerve Hamlin, it serves as a component of the clinic’s non-surgical treatment protocols.

When Should Patients Consider a Non-Surgical Consultation?

The first step is a consultation, not a commitment. A clinical evaluation at ReliefNow® Disc·Joint·Nerve Hamlin determines whether non-surgical disc decompression is appropriate for a specific condition. If it is, a clear protocol and expected course of treatment are explained. If it is not, that answer is given directly.

Understanding the Risks of Spinal Surgery

The documented risks of spinal surgery include failed back surgery syndrome, infection, nerve damage, adjacent segment disease, and permanent loss of spinal mobility. Non-surgical disc decompression does not carry these same risks, as it does not permanently alter spinal anatomy. For patients weighing their options, a non-surgical evaluation is a reasonable step before surgical consent.

Where Can Patients Learn More About Non-Surgical Options?

Back surgery is irreversible. Once a disc is fused, it cannot be unfused. Once spinal structures are removed, they cannot be restored. Adjacent segment disease, where the levels above and below a fusion site deteriorate under increased load, is a documented complication of fusion surgery. Failed back surgery syndrome affects a meaningful percentage of lumbar surgery patients. These are not hypothetical risks. They are the reasons non-surgical disc decompression deserves serious consideration before any surgical consent is signed.

Patients can learn more at reliefnowlaser.com or visit the ReliefNow Nation YouTube channel for patient education content. ReliefNow® Disc·Joint·Nerve Hamlin is located in Winter Garden, Florida.

ABOUT THE AUTHOR

Dr. Jeffrey N. Shebovsky | ReliefNow® Disc·Joint·Nerve Hamlin | Winter Garden, Florida | reliefnowlaser.com/providers/hamlin

 

Disclaimer: The information provided in this article is for general informational purposes only and should not be construed as medical advice. Consult with a healthcare professional before making any decisions regarding treatment options or medical conditions. Individual results may vary. The therapies mentioned in this article are subject to medical evaluation and are not intended to replace professional medical care or treatment.

Building a Global Classroom With Lessons From LearnWorlds on Scaling Education Across Borders

Education is no longer confined to a classroom, a city, or a country, and that is why, in a world that is becoming more interconnected, it is important. Students are omnipresent in both major cities and small towns, as they all want access to information and professional growth. Such a demand does not involve only digital content but also platforms capable of providing scalable, interactive, and engaging learning experiences across borders. LearnWorlds is a digital learning platform that has established a strong presence in creating global classrooms, enabling organizations, educators, and creators to reach their full potential without compromising the quality and effectiveness of education.

LearnWorlds is a company that provides a single-source learning ecosystem, founded in 2014. The platform enables the building, operation, and delivery of online learning programs at scale, unlike traditional learning management systems, which primarily serve as hosts for learning content. Its integration of course-generating features, interactive learning options, analytics, community features, and web-building functionality makes it a complete solution for providing structured learning to different audiences across the globe.

LearnWorlds has a presence in various countries worldwide, which is one of its greatest achievements. The platform serves clients in more than 150 countries and enables organizations to access learners across regions, languages, and time zones. MNCs use it to regularly educate employees; professional bodies across the globe offer certification programs; and teachers take interactive courses for students who may never have the opportunity to enter a physical classroom. This universal and personalized nature of education is evidenced by its global reach.

International education involves a series of challenges, such as language, cultural, and diverse learning requirements. LearnWorlds provides tailor-made learning environments. Organizations can create branded academies, customize content for specific audiences, and combine interactive media, examinations, and social learning applications. This flexibility ensures that courses are relevant, interesting, and effective, regardless of where learners are.

LearnWorlds is based on interactivity. Online students are no longer satisfied with inert slides or recorded lectures; instead, they want experiences that encourage active participation. The interactive video, quizzes, gamification, and collaborative tools create immersive learning experiences that promote participation and retention. It provides social learning features such as discussion boards and peer interaction, fostering a sense of community across continents. The principle of engagement is key to ensuring that global learners not only use the content but also apply their knowledge in practical ways.

In organizations, scalable learning programs operate globally and deliver concrete business benefits. Onboarding of employees, compliance training, partner training, and customer education can all be provided consistently, maintaining quality and focus on organizational objectives. The analytics tools in LearnWorlds provide organizations with a view of learners’ progress, engagement, and outcomes, enabling them to tailor programs and evaluate ROI. The platform makes global training processes a strategic edge rather than a logistical burden.

LearnWorlds also shows that education can be internationalized alongside sustainable business models. Artists and organizations can introduce e-learning, certification, or coaching programs available to students anywhere in the world. Combined e-commerce solutions, marketing automation services, and payment systems such as Stripe and PayPal allow organizations to reach broader audiences and build sustainable revenue from their expertise. LearnWorlds represents a new model for knowledge-based global business by integrating learning and scalable business infrastructure.

The following case studies from the LearnWorlds platform demonstrate the application of these principles. Companies have established training centers that bring employees together across several continents, ensuring uniformity in communication and skill acquisition. Professional associations offer international certifications that confirm competencies across industries and nations. Cohort-based courses are led by coaches and creators and actively engage learners from diverse cultures to collaborate and see the world in new ways. Engagement, interactivity, and scalability are the keys to success in both cases.

The platform’s integrations and technological flexibility also facilitate global expansion. The API support, CRM links, marketing automation solutions, and analytics systems will ensure that the digital academies will work without disruptions in the current organizational processes. Mobile access enables learners to engage anywhere, and multilingualism can be provided to the various groups of people. The combination of these aspects makes the cross-border education scaling possible and sustainable.

LearnWorlds’ mission highlights the company’s belief in global learning: to help educators, creators, and organizations create meaningful online experiences accessible to learners worldwide. This has manifested in its vision to become the infrastructure that will drive the next generation of digital academies, since education is no longer bound by geography. Knowledge can be distributed, utilized, and implemented globally with the proper tools and strategies.

The experience of the global classrooms in LearnWorlds suggests that interactivity is the key to engagement, customization and flexibility make it relevant, and scalability is tied to the strength of the infrastructure. Digital education is best suited when these aspects are integrated with analytics and business tools that enable continuous improvement and monetization. With these points in mind, organizations can develop learning programs that are both accessible, meaningful, and impactful for audiences worldwide.

In the broader context, LearnWorlds paints a picture of how digital learning is changing. Online education is no longer an add-on; it is central to workforce development, professional certification, and knowledge sharing worldwide. Interactive experiences, analytics, and scalable infrastructure, united on a platform, can enable organizations to meet the requirements of a distributed, digitally connected world. The currency of learning is engagement, and its value is determined by accessibility and interactivity.

After all, the construction of a global classroom is not merely about supplying content but about creating experiences that tie learners together, train them, and raise their knowledge levels in a sustainable manner. LearnWorlds demonstrates that, with the appropriate technology, vision, and intent to engage, organizations can not only cross borders and reach people around the world but also turn education into something quantifiable. For teachers, companies, and creators seeking to globalize learning, the lessons have been far-reaching: invest in interactivity, quantify engagement, and build ecosystems that serve learners everywhere.

Dr. Jacqueline Mohair Is Redefining Leadership Development Through Scalable Systems

As leadership development continues to evolve in response to digital transformation and global connectivity, organizations are increasingly seeking models that move beyond individual coaching and personal branding toward structured, scalable solutions.

Dr. Jacqueline Mohair is contributing to this shift through a systems-driven approach that emphasizes infrastructure, consistency, and long-term leadership positioning.

As the founder of Trinity International University of Ambassadors, she has developed The Bridge Builder Leadership Ecosystem™, a framework that integrates education, visibility, and institutional support into a unified, scalable leadership model.

Responding to a Changing Leadership Economy

In recent years, leadership development has expanded rapidly, fueled by online education, digital platforms, and personal brand positioning. While these advancements have created new opportunities, they have also revealed gaps in consistency, infrastructure, and long-term sustainability.

Dr. Mohair’s approach addresses these challenges by introducing systems into leadership development.

Her model connects key components, including:

  • Structured education
  • Media and visibility platforms
  • Recognition systems
  • Access to global leadership networks

By aligning these elements, the framework provides a cohesive and repeatable pathway for leadership advancement.

Bridging Education and Market Visibility

A defining aspect of Dr. Mohair’s work is the integration of education with visibility.

Through her institutions and affiliated platforms, participants engage in academic and leadership training while simultaneously building public presence and professional credibility.

This dual approach reflects growing demand in today’s business environment for leaders who are not only qualified but also strategically positioned.

Expanding Leadership Beyond Traditional Models

Dr. Jacqueline Mohair Is Redefining Leadership Development Through Scalable Systems

Photo Courtesy: Dr. Jacqueline Mohair

Dr. Mohair’s initiatives extend beyond conventional education by incorporating media, recognition, and global engagement into leadership development.

Participants gain access to opportunities such as:

  • Press and publication features
  • Leadership recognition platforms
  • Speaking and visibility opportunities
  • International engagement experiences

This expanded model supports individuals seeking to operate across multiple sectors, including business, nonprofit, and global leadership environments.

Institutional Recognition and Broader Impact

Her organizations have received state-level recognition for contributions to education, entrepreneurship, and community leadership.

This acknowledgment reflects the growing role of alternative leadership models in supporting workforce development, economic participation, and community advancement.

It also highlights the increasing intersection between education, business, and social impact.

Alignment With Global Leadership Trends

Dr. Mohair’s work aligns with broader international leadership and development frameworks.

Through partnerships with organizations affiliated with the United Nations Economic and Social Council (ECOSOC), her initiatives contribute to discussions on education, economic empowerment, and inclusive leadership development.

This alignment positions her model within global trends focused on sustainable development and cross-sector collaboration.

Values-Based Leadership Within Structured Systems

An additional dimension of Dr. Mohair’s framework is the integration of values-based leadership within operational systems.

Her approach reflects a model in which purpose-driven leadership is aligned with structured execution, particularly in contexts involving ministry, community engagement, and entrepreneurship.

By connecting these areas within a scalable framework, the ecosystem supports leaders and organizations seeking to balance mission, economic opportunity, and measurable outcomes.

A Scalable Model for Growth

A key differentiator of The Bridge Builder Leadership Ecosystem™ is its scalability.

Through structured roles such as ambassadors and regional leaders, the framework is designed to expand across geographic markets while maintaining consistency in delivery and operational standards.

This reflects a broader shift in organizational strategy, where systems-based growth models are prioritized over individual-led expansion.

Positioning for the Future of Leadership

As organizations continue to navigate a rapidly changing leadership landscape, there is increasing demand for models that combine structure, visibility, and scalability.

Dr. Jacqueline Mohair’s approach responds to this demand, offering a framework that supports both individual leadership development and organizational growth.

Her work underscores a broader movement toward integrated, systems-based leadership solutions designed for long-term impact.

About Dr. Jacqueline Mohair

Dr. Jacqueline Mohair is a leadership strategist, educator, and founder of Trinity International University of Ambassadors. She specializes in building scalable leadership systems that integrate education, visibility, and global engagement, with a focus on values-based leadership, community impact, and entrepreneurship.

Learn more:
www.jacquelinemohair.com
https://www.tiuaonline.school/degrees

How Book Publishing Partner Helps You Create High-Converting Video Book Trailers

In today’s fast-paced digital world, simply publishing a book is no longer enough to capture readers’ attention. With millions of books competing online, authors need more than just a compelling story, they need innovative ways to market their work. One of the most effective strategies is creating a video book trailer. These short, engaging videos can intrigue potential readers, convey your book’s essence, and dramatically increase book sales. But producing a high-converting book trailer can be challenging, especially for authors who lack technical expertise. That’s where Book Publishing Partner comes in, providing authors with the tools and guidance needed to create professional video book promotions that convert viewers into buyers.

What Is a Video Book Trailer?

A video book trailer is a short promotional video, usually between 30 seconds and 2 minutes, designed to market a book in a visually compelling way. Similar to a movie trailer, it highlights the plot, key characters, and tone of the book while grabbing the audience’s attention with visuals, music, and narration. For fiction, trailers often focus on story suspense, conflict, and character arcs, while non-fiction trailers highlight insights, solutions, or takeaways the book offers.

The main goal of a book trailer is to create a memorable experience for viewers that motivates them to buy or read the book. With the rise of social media marketing and video content, an engaging trailer is essential for increasing visibility, building an author brand, and boosting book sales.

Why Video Book Trailers Are Essential for Authors

The publishing industry has changed drastically over the past decade. Readers now have shorter attention spans and an abundance of book choices, making first impressions more critical than ever. A professional video book trailer helps authors:

  • Grab attention quickly: Videos are more likely to be watched, shared, and remembered than text alone.
  • Increase book sales: A well-crafted trailer sparks curiosity and encourages purchases.
  • Boost online visibility: Video content ranks higher on search engines and social media platforms.
  • Build author branding: Professional trailers enhance credibility and authority in your niche.

However, creating a trailer that both attracts and converts requires more than just a few clips and background music. Without professional support, many trailers fail to engage audiences or accurately represent the book.

How Book Publishing Partner Makes the Difference

Book Publishing Partner helps authors create high-converting video book trailers that capture attention and deliver measurable results. Their platform combines expertise in publishing, marketing, and video production to support authors at every stage. Here’s how Book Publishing Partner stands out:

1. Professional Video Production

Creating a polished book trailer requires high-quality visuals, sound, and editing. Book Publishing Partner provides access to expert video editors and designers who transform your story into a cinematic experience. From animation and motion graphics to live-action sequences, authors get trailers that meet industry standards and captivate audiences.

2. Scriptwriting Assistance

A great trailer starts with a strong script. Many authors struggle to condense their book’s story or message into a short, engaging narrative. Book Publishing Partner offers professional scriptwriting support, ensuring the trailer highlights your book’s key points, builds suspense, and communicates the right tone. A compelling script ensures your trailer not only looks great but also drives engagement.

3. Tailored Marketing Strategy

Book Publishing Partner goes beyond production. They help authors develop a video book trailer marketing strategy, including advice on sharing across social media, email newsletters, YouTube, and Amazon Author Central. By integrating your trailer into a broader marketing plan, you maximize visibility, engagement, and conversions.

4. Platform Optimization

Each social media or video platform has specific requirements. A trailer that works on Instagram may not perform as well on YouTube or Facebook. Book Publishing Partner ensures your trailer is optimized for different platforms, including correct video length, aspect ratios, captions, and thumbnails, increasing its reach and engagement.

5. Cost-Effective Solutions

Professional video production can be expensive, often putting trailers out of reach for self-published authors. Book Publishing Partner offers affordable book trailer solutions, giving authors access to professional-quality videos without breaking the bank. This levels the playing field for indie authors competing with traditionally published books.

Features That Make a Book Trailer High-Converting

Creating a trailer is one thing; converting viewers into buyers is another. Book Publishing Partner focuses on features that increase book trailer conversion rates:

  • Strong Hook: The first few seconds grab attention and encourage viewers to watch till the end.
  • Emotional Appeal: Music, narration, and visuals evoke emotions that resonate with the target audience.
  • Clear Call-to-Action (CTA): Each trailer ends with a strong CTA, directing viewers to purchase the book or visit the author’s website.
  • Brand Consistency: Fonts, colors, and visuals match the book cover and promotional materials.
  • Social Proof: Reviews, awards, or endorsements are subtly integrated to build trust.

When these elements are executed well, a trailer becomes a powerful book marketing tool rather than just a visual preview.

Benefits of Using Book Publishing Partner

Authors who collaborate with Book Publishing Partner enjoy numerous benefits:

  1. Time-Saving: Authors focus on writing while experts handle video production.
  2. Professional Guidance: Scriptwriting, design, and marketing support are provided.
  3. Higher Engagement: Well-produced trailers attract more viewers and social shares.
  4. Increased Book Sales: Trailers designed for conversion boost purchases.
  5. Author Branding: Professional trailers establish credibility and long-term presence.

Tips to Maximize Your Book Trailer’s Impact

Even with a professionally produced trailer, authors should implement strategies to get the best results:

  • Share Widely: Promote your trailer on social media, author websites, blogs, and email newsletters.
  • Use Paid Advertising: Target audiences with Facebook Ads, Instagram promotions, or YouTube pre-roll ads.
  • Engage Your Audience: Encourage likes, comments, and shares to increase visibility.
  • Update Regularly: Refresh trailers for new editions or sequels to maintain momentum.

Why Every Author Needs a Video Book Trailer

In a competitive publishing landscape, video book trailers are essential marketing tools. Readers are increasingly visual, and engaging trailers help books stand out. With Book Publishing Partner, authors gain the expertise and resources to produce trailers that capture attention, tell a compelling story, and drive sales.

Final Thoughts

A high-converting video book trailer is more than a marketing asset, it’s an investment in your book’s success. With Book Publishing Partner, authors can create trailers that captivate, engage, and convert. From professional production and scriptwriting to marketing strategy and platform optimization, Book Publishing Partner provides a complete solution for authors aiming to elevate their book promotion.

In today’s digital publishing environment, standing out requires creativity, strategy, and the right tools. A professionally crafted video book trailer, powered by Book Publishing Partner, can be the difference between a book that goes unnoticed and one that becomes a bestseller. Whether you’re a debut author or a seasoned writer, investing in a professional trailer is a step toward building your author brand, expanding your readership, and achieving long-term publishing success. Contact us now and get your amazing video book trailer.

Ortho Sport & Spine Physicians Brings Patient-Centered Orthopedic Care to 18 States

By: Daniel Brooks

 

Healthcare consumers increasingly expect more from their providers. They want personalized attention, thorough evaluations, and treatment plans tailored to their individual needs. One orthopedic practice has built its entire model around meeting these expectations.

 

Ortho Sport & Spine Physicians, a privately owned spine and orthopedic network, now operates 63 locations across 18 states. The organization has grown rapidly, opening more than 20 new clinics in the past 24 months while maintaining a focus on patient-centered care.

The Patient Experience Difference

 

At the heart of Ortho Sport & Spine Physicians’ approach is a commitment to spending more time with patients. The practice maintains lower patient-to-provider ratios than many hospital-based orthopedic groups, intentionally scheduling fewer appointments per day.

 

“OSSP emphasizes seeing each patient as an individual rather than a number,” said Dr. Armin Oskouei, founder of the practice and a physician double board-certified in Interventional Spine and Anesthesiology. “Our clinics intentionally maintain a lower patient-to-provider ratio, allowing doctors to spend more time taking medical histories, performing exams, and understanding the patient’s goals and lifestyle.”

 

This approach allows physicians to design customized treatment plans based on each patient’s specific condition and activity level. The organization’s primary goal is to help patients return to their quality of life prior to injury.

 

“Our primary focus and goals are to get patients back to their quality of life prior to any type of injury,” Dr. Oskouei explained.

 

This philosophy stands in contrast to many hospital-affiliated orthopedic practices.

 

“Typical hospital orthopedic groups focus on quantity instead of quality,” Dr. Oskouei noted. “We take the opposite approach. Our scheduling allows providers to see fewer patients in a day, which leads to more thorough evaluations and better outcomes.”

Scale with Standards

 

Despite its rapid growth, Ortho Sport & Spine Physicians has maintained consistent standards across its network. The organization employs over 100 spine and orthopedic specialists and handles more than 60,000 patient visits annually.

 

Services include interventional spine treatments such as targeted injections, orthopedic spine surgeries utilizing minimally invasive techniques, extremity procedures for sports medicine, and diagnostic imaging through a network of more than 50 MRI machines.

 

“We bring together orthopedic surgeons, spine specialists, rehabilitation professionals, and advanced diagnostic services within an integrated care model,” Dr. Oskouei explained. “This allows us to manage everything from imaging and evaluation to surgery, therapy, and recovery.”

Culture of Excellence

 

Leadership emphasizes that organizational culture has been essential to maintaining quality during expansion. The practice is built on collaboration, clinical excellence, and a shared commitment to patient care.

 

“Every member of our team, from physicians to support staff, works together to create a supportive environment where patients feel heard, respected, and confident in their treatment,” said Dr. Oskouei. “Innovation, compassion, and teamwork are essential to delivering the highest quality care.”

Sports Medicine Reputation

 

The organization has built a strong reputation in sports medicine. Ortho Sport & Spine Physicians has affiliations with professional sports teams and regularly treats both active and retired professional athletes.

 

“OSSP has had affiliations with professional sports teams and serves athletes of all ages,” Dr. Oskouei noted. “We still treat active and retired professional athletes on a regular basis from these affiliations and reputation in the sports medicine space.”

 

This expertise extends to athletes at all levels, along with workers’ compensation patients, acute injuries, and general orthopedic cases.

Innovation Priority

 

Staying current with advances in orthopedic medicine is a priority. The organization emphasizes ongoing research and physician expertise to remain on the cutting edge of spine and orthopedic procedures.

 

“OSSP works very hard to remain on the cutting edge of spine and orthopedic procedures,” Dr. Oskouei noted. “We are constantly exploring new options to provide our patients with the best outcomes possible.”

Future Growth

 

Ortho Sport & Spine Physicians has set a goal of reaching 100 or more locations as it continues to expand nationally. The organization remains privately owned and focused on the patient-centered approach that has defined it since its founding in 2013.

 

“Every new location we open is an opportunity to bring patient-centered care to a community that needs it,” Dr. Oskouei stated.

 

For more information, visit https://orthosportandspine.com.

 

A Comprehensive Guide to Amazon Store Management for Beginners

Running an Amazon store is one thing, but growing it successfully requires careful strategy and management. With Amazon store management services, sellers can avoid the grind of constant listing fixes and stock level tracking. The right structure ensures every part of the business works in harmony without the need for constant supervision. Ecom Done For You offers the expertise and tools to take the weight off entrepreneurs’ shoulders, allowing them to focus on expanding their stores while the company manages the details.

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When starting an Amazon store, the journey goes far beyond simply uploading products and choosing a store name. It requires thoughtful planning, consistent effort, and expertise. With the right Amazon account management tools, a store can stay on track without its owner being bogged down by everyday tasks. Ecom Done For You takes the complexity out of running an Amazon business by ensuring that operations and management work seamlessly together, from the launch to continuous growth.

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One of the most important decisions when setting up an Amazon store is whether to use Amazon FBA (Fulfillment by Amazon). With Amazon FBA, a store can benefit from Amazon’s extensive fulfillment network, saving time and improving efficiency. However, to make the most of FBA, it’s essential to have a purpose-driven strategy from the very beginning. Ecom Done For You helps guide store owners through each step of the process, from product research to policy compliance, ensuring their store is set up for success.

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When searching for Amazon store management services, it’s crucial to find a partner who can not only handle the technical aspects but also deliver measurable results. Ecom Done For You has earned a reputation as a trusted Amazon management agency. By managing everything from the technical side of a store to customer experience, they allow business owners to enjoy the freedom of growing their brand without worrying about day-to-day operations.

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Boards, Standards, and the Ecosystem: Kurt A. Dasse’s Governance Roles

In medical technology, boardrooms often set the pace long before a device reaches an operating theatre. Directors and advisors influence how companies handle clinical evidence, quality systems, supply constraints, and market access requirements that can determine whether a product advances or stalls. Governance also shapes how organizations respond when trials raise questions, when regulators ask for additional data, or when reimbursement criteria shift. In that environment, board service becomes a working layer of the device ecosystem, tying engineering decisions to risk, compliance, and adoption.

Board service in the medical device sector tends to sit at the intersection of technical direction and institutional accountability. Directors are expected to review development plans and ensure that decision-making stays aligned with safety, quality, and commercial constraints. In practice, that means pressure-testing assumptions around intended use, defining what “enough” evidence looks like for clinical claims, and ensuring the organization can demonstrate design controls and post-market obligations.

For executives with experience across research, commercialization, and clinical programs, board roles often center on two recurring tensions. The first involves the pace of iteration versus the stability required for regulated manufacturing. The second involves timing: what must be proven before a pivotal study, what can be learned in staged rollouts, and what must be documented to satisfy regulators, hospital procurement teams, and payers.

Kurt A. Dasse, Ph.D., has been associated with that governance layer through board seats and advisory roles across multiple device and biotech organizations. Public records and company announcements tie him to leadership and oversight roles in mechanical circulatory support, including work with Levitronix and GeNO, as well as board appointments at Makana Therapeutics. 

Dasse’s board service has included companies and programs operating in cardiovascular devices, circulatory support, and adjacent specialties. In various biographies and career summaries, he is listed as serving on boards including Given Imaging, Afferent, Levitronix, Endovalve, GeNO, Flow Forward, Artio, Makana, VADovations, and Inspired Therapeutics. A specific example of a board-level appointment appears in a 2021 announcement from Makana Therapeutics, which named him to its board. 

Board responsibilities in this segment typically revolve around three repeating agenda categories.

Device companies that operate in high-risk indications maintain structured risk-management systems that are often updated as clinical or manufacturing realities change. Board-level oversight commonly reviews hazard analyses, mitigations, complaint signals, and the operational plans needed to keep development milestones intact while meeting quality-system requirements.

Directors are frequently asked to interrogate endpoints, enrollment feasibility, and the adequacy of follow-up. A board may push for stronger evidence packages not only for regulators but also for hospital committees that evaluate adoption, especially in surgical, ICU, and pediatric contexts, where protocols, training, and long-term follow-up can influence demand.

Even when a device is technically functional, reimbursement policy can decide its scale. Boards review commercial assumptions, coding pathways, clinical utility narratives, and pricing strategies that are expected to match the realities of payer review and hospital budgeting.

Dasse’s professional timeline intersects with corporate transactions that illustrate why governance matters in this field. In 2011, Thoratec announced the acquisition of Levitronix’s medical business for $110 million in cash, plus potential milestone payments of up to $40 million, as reported by Reuters and reflected in the company’s press release. Those terms signal the kind of transition risk boards typically manage: continuity of design history files, post-acquisition manufacturing oversight, complaint-handling continuity, and product stewardship when assets move between organizations.

Similarly, GeNO announced in 2013 that Dasse, then serving as president and a member of the company’s board of managers, had been appointed chief executive officer. CEO appointments in regulated product environments often entail a governance dimension beyond standard corporate leadership, as the chief executive is tied to quality culture, clinical strategy, and a regulator-facing posture.

Beyond formal directorships, Dasse’s service has included advisory roles that operate as technical and governance extensions of the board. These roles often sit on technology advisory boards (TABs) and scientific advisory boards (SABs), as well as consortia focused on specific clinical gaps or regulatory pathways.

A governance challenge in pediatric and high-acuity device work is balancing the pace of innovation with safety requirements in small patient populations. In a published interview, Dasse discussed the structure of device commercialization and described barriers that can slow pediatric device programs, including funding and adoption constraints. While advisory bodies do not carry the fiduciary responsibilities of directors, they frequently influence design choices, protocol decisions, and the framing of clinical questions.

Advisory groups also function as “translation checkpoints.” They can help organizations decide whether a technical improvement changes a product’s risk profile enough to trigger revalidation, new clinical-evidence expectations, or an updated regulatory strategy. In areas such as mechanical circulatory support, small changes in materials, pump design, software controls, or alarms can shift the scope of validation. Advisory bodies often force early clarity on what must be locked down to prevent avoidable rework.

Device governance ultimately intersects with standards and policy because regulator expectations, consensus standards, and the evolving demands of clinical practice shape the lifecycle of a medical device. Directors and senior advisors frequently deal with the practical consequences of these frameworks: audit readiness, corrective and preventive action systems, and the discipline of documenting design changes in ways that remain defensible years later.

In Dasse’s case, public materials describing his work emphasize the long arc of bringing complex systems to market and the pressures that arise during development and scale-up. That arc typically includes recurring interactions with FDA-facing processes and ISO-aligned quality expectations, even when the details vary across product categories and intended uses. Governance shapes those interactions by deciding how aggressively a company sequences evidence, how it budgets for compliance infrastructure, and how it responds when timelines slip.

Seen from a distance, board service can look ceremonial. In the device sector, it rarely is. It is a mechanism for deciding what to prioritize, which risks to accept or reject, and how a company frames its technology in the language of regulators, clinicians, and payers. Dasse’s governance roles, spanning boards and advisory bodies related to cardiovascular and cardiopulmonary technologies, place him in the decision-making layer where standards and policy translate into concrete product pathways. 

Philippe Boulanger and the Convergence of Startup Mentorship and Corporate Innovation Advisory in a Global Context

The relationship between startups and large corporations has changed considerably over the years. Currently, they tend to be far apart, watching each other. Large corporations partner with startups because the latter can easily test their ideas. Startups also appreciate the relationship with large corporations because they can learn from them as they operate on a global level. According to the OECD, small and medium-scale businesses make up more than 90 percent of all businesses globally and are significant job creators. Large corporations continue to invest heavily in research and development, while startups and small businesses are essential in job creation and innovation. Startups are best at innovation and are extremely flexible.

It is within this broader landscape that Philippe Boulanger has positioned part of his professional activity. After a career that included executive roles in multinational technology companies, Boulanger expanded his focus toward advisory work with early-stage ventures and innovation programs. Rather than concentrating solely on keynote speaking or corporate leadership, he began working directly with founders and management teams seeking to build scalable business models in rapidly evolving markets.

Boulanger is a partner and mentor at Senseii Ventures, a seed-stage venture capital fund. In this capacity, he is engaged in the evaluation of early-stage companies and provides strategic guidance to selected founders. Seed-stage investment is viewed as a critical milestone in the evolution of a startup, often the difference between an idea that is more than a prototype and one that is not. As part of Senseii Ventures, Boulanger is engaged in discussions related to product strategy, market fit, and organizational design, drawing on experience gained in larger corporations.

His role in the venture capital industry is not limited to the structure of the venture capital firm. Boulanger has also been involved in the assessment and mentorship of startups through initiatives such as Wilco, a European startup platform aimed at linking young tech companies with corporate partners and investors. Such initiatives involve the screening of hundreds of applicants on an annual basis, selecting a smaller group of applicants for acceleration. In this case, Boulanger is involved in the assessment of technological feasibility, team dynamics, and the ability of founders to deliver under competitive pressure.

This startup engagement is a reflection of his continued entrepreneurial experience. Before taking up executive roles in global companies, Boulanger was involved in founding companies that the Sagem Group eventually acquired. This experience, which involved a transition from entrepreneurship to directing a business unit, has provided him with insight into both the freedom of entrepreneurship and the executional requirements of a large organization. In his consulting role, he has often dealt with the challenge of experimentation and governance, a challenge that has been identified in innovation management studies.

One of the key issues that Boulanger deals with in his consulting role is the issue of innovation bottlenecks in organizations. In large companies, innovation bottlenecks could be the result of long approval processes, poor communication, or risk aversion among middle management. In startups, innovation bottlenecks could be the result of poor vision, a lack of structure, or the inability to develop prototypes into marketable products. Through his engagement with both organizations and startups, Boulanger uses similar tools for diagnosis but scales them according to the organization type.

In the context of corporate consulting, Boulanger’s focus is on building resilience in markets that are subject to rapid technological acceleration. Rapid advances in artificial intelligence, automation, and digital platforms have compressed product life cycles across industries. As a result, consulting projects often involve the development of systematic processes for experimentation and learning. Rather than focusing on innovation projects that are isolated from the rest of the business, companies are encouraged to develop repeatable processes for testing hypotheses and scaling successful ideas.

The translation of executive experience into actionable guidance is a recurring element of Boulanger’s consulting profile. As someone who has previously led large research and development teams in a multinational corporation, he is able to draw parallels between more traditional hierarchical models and the flatter models that are more common in startups. This allows him to advise corporate executives on how to maintain accountability while encouraging innovation, and advise startups on how to prepare for growth without losing momentum.

Boulanger’s consulting work also extends into the realm of educational institutions and executive programs, where he is involved in discussions about innovation management and transformation. While not a full-time academic, he has been involved in various mentoring and teaching capacities for business leaders and entrepreneurs. These activities serve to complement his consulting work by extending its influence from the level of the company to that of the profession as a whole.

In all of these activities, the focus remains on process rather than personality. The consulting model he advocates for seeks to replace unstructured innovation initiatives with quantifiable approaches, whether in a startup getting ready for its first round of funding or a corporation looking to revamp its legacy systems. In this respect, his consulting activities reflect a larger trend in management theory towards evidence-based innovation and constant adaptation.

The consulting activities of Philippe Boulanger reflect a history of transition from entrepreneur to multinational executive and finally to startup mentor and advisor, representing an attempt to integrate the different parts of the global technology community. Through his involvement with venture capital efforts such as Senseii Ventures, evaluation frameworks such as Wilco, and corporate clients in the midst of structural change, he is part of a larger community that extends from early-stage experimentation to established enterprise. The combination of these experiences has created a consulting profile that emphasizes resilience, systematic innovation, and the ability to turn strategic insight into practical action.