The Chicago Journal

Your Gateway to the Heartbeat of Chicago

11 Common Characteristics That Make the World’s Most Profitable Franchises Successful

From McDonald’s, KFC, Planet Fitness, and The UPS Store to iCode School, these companies have successfully established their brands as authorities across the US and even globally. Most of their franchises will do well regardless of their location in the world, which has seen many people want to invest in them. But what makes these franchises far more profitable than others? 

Here are 11 characteristics these top franchises share:

  • A strong brand image/identity

When you think of some of the world’s best-known franchises, in most cases, what comes to mind is their logo or a particular color associated with the brand. This is part of what makes them memorable. 

They have built a strong brand identity that resonates with customers on an emotional level, whether through style, quality, or reputation, while also being clear about the company’s values and mission statement. Hence, people know exactly what they’re getting into when they join their “club.”

  • An effective marketing strategy

 Most top franchises utilize conventional and nontraditional marketing techniques to reach potential customers. This includes billboards at busy intersections, social media marketing, flyers, and influencer marketing.

  • A point of difference

They provide distinctive products/services that separate them from the others and make them “needed.” For instance, iCode School teaches kids to code through hands-on classroom-based STEM education. They incorporate vital soft skills through collaborative projects that challenge students to think in ways traditional education fails them.

  • A unique selling proposition (USP)

A USP that defines the brand, its value proposition, and how it differentiates itself from other brands in its category helps a franchise stand out.

  • Clear, focused business plan

The most successful and strong franchises have clear business plans and goals. They make a point of developing their own business plans and communicating them to their franchisees, so everyone is on the same page.

  • Great franchisor support

Franchisor support is a key ingredient for any successful franchise. Franchises that provide training and operational assistance, as well as marketing and operational support to the franchisee, tend to perform much better in terms of sales and even brand growth.

  • Great distribution channels for products and services

Great distribution channels are a common trait with all top global franchises, especially those in the fast-food industry (KFC, McDonald’s). They have invested in their distribution channels, from how the product moves from the manufacturer to the time it gets to the consumer. 

  • Great financial controls

When you look at the top franchises across different industries, all of them have great financial controls. You need to know how much money you are making and how much money you are spending to avoid going out of business.

  • Excellent inventory control systems  

Inventory control systems are important for any business but are especially crucial for franchises. A franchisee needs to be able to track their business’ inventory and ensure that it’s being used effectively. This also helps you to know how much stock to order at any given time.  

  • Excellent customer service

Top franchises invest in good customer service, helping them build loyalty and trust with their customers.

  • Reasonable fees

Lastly, when you look at the top franchises worldwide, they have struck the right balance between their financial interests and that of their franchisees. They understand that franchisees contribute to the growth and success of the company and support their franchisees all the way, ensuring they do not overcharge. 

Behavioral neuroscience: Expert explains how to achieve quality of life by fighting bad habits

Behavioral neuroscience is an area of study that examines the interaction between the brain, behavior, and emotions. Experts in this field seek to understand how the brain influences our emotional actions and reactions and how this can be modified through behavioral and psychological interventions.

All in all, brain training is an excellent way to increase emotional intelligence and the ability to make better decisions. Specialists in behavioral neuroscience are capable of assisting in this process, helping to understand how the brain works and how you can use it to your advantage.

Through brain training, it is possible to improve one’s understanding of how this powerful human organ works and acquire greater control over emotions. The brain control means quality of life, health, prosperity at work, career. Brain training aims to combat bad habits that exist due to brain patterns that have been created. All these patterns can be broken, and everyone can get transformative results through small activities easily made by everyone” said André Buric, the specialist in behavioral neuroscience and founder of ”BrainPower”, Latin America’s biggest brain academy.

In society, many uncomfortable situations happen because many people are already in the cycle of inappropriate behavior and end up acting in a way that bothers other people, causing friction. “If you’ve trained your brain to explode with anger when your expectations are broken, maybe you don’t even imagine that some people take advantage of that same anger to achieve even better results than the expectations they had” explained Buric.

According to the expert, mental health is linked to brain patterns, and it is possible to avoid many bad behaviors based on a better knowledge of brain functions: “It is very significant how much mental health affects people’s quality of life.” There are numerous factors that lead to a mental illness; it is never caused by a single factor in isolation. But when a person cultivates harmful patterns, he will feel that he is losing control, and that’s something our brain doesn’t like. When we feel that we are vulnerable and that we have no control, our reactions are not the best. Controlling the world is something we will never be able to do, so it is essential that we know ourselves and how our brain works. Notice how, in any situation, there are people who are very vulnerable and others who manage to maintain a little more self-control. These people have a greater foundation and greater self-knowledge. This was even more evident during the pandemic, when we saw a significant increase in depression, fear, and anxiety. Unforeseen events can always occur, and we have no idea of their size or proportion. But, on the other hand, we can always get to know each other and strengthen ourselves,” concluded the specialist.

Behavioral neuroscience has shown promising results in the field of mental health. It has been discovered that the brain’s ability to change and adapt, known as neuroplasticity, is not limited to childhood development but can be harnessed throughout one’s lifetime. The process of brain training has been found to help with various mental health issues such as anxiety, depression, and addiction. In a world where mental health issues are becoming increasingly prevalent, the importance of behavioral neuroscience cannot be overstated.

In addition to improving mental health, the benefits of brain training extend to other areas of life, such as education and career development. By understanding how the brain works and how to optimize its potential, individuals can improve their cognitive abilities and increase their capacity for learning. This has particular relevance in today’s fast-paced, knowledge-based economy, where continual learning and development are essential for career success. In short, behavioral neuroscience offers a new way of looking at the brain, one that provides insights into how we can optimize our mental and emotional abilities to lead more fulfilling lives.

Pietro Barba – Crafting Stories Through Editing

When did your passion for creating stories begin?  

My passion for writing began during my elementary school days and was greatly influenced by my Italian teacher in middle school, who encouraged me to explore this love for storytelling. Writing, for me, has always been a refuge where I can face reality, rework it, play with it, and explore my thoughts, emotions, desires, and the world around me without worrying about others’ judgment. In high school, I discovered the world of cinema and realized that I had the ability to bring my stories, which were once just on paper, to life. So, together with my friends, we started making short films. Whenever there was a project at school, whoever was in my group knew that we would be making a movie. All this was possible thanks to my first camera, gifted to me by my grandfather. 

Have you considered following your family’s vocation for medicine? How did it turn out?  

Despite my strong interest in the world of cinema, with a father who was a dermatologist, a sister who was a dermatologist, another sister who was an osteopath, and only my mother who was an artist of patchwork, I decided to follow my family’s vocation and try to get into medicine. I took tests for a year, but perhaps because I didn’t really want to enter, or perhaps it was fate, I didn’t get into any schools. I was left with two options, either to go abroad to study medicine or to find a way into the world of cinema. It was then that a short film I made was noticed by a producer who commissioned me to make a video for a congress against cyberbullying.
Pietro Barba

Tell us about your first experiences as a video maker.  

The short film “Behind the Keyboard” marked the beginning of a collaboration between me, my friend Giovanni Perolo, and Dr. Guadagnini. Together, we made a TV series called “Se solo sapessi” (If only you knew) that was broadcast on Telearena for two seasons. After finishing the collaboration with “Se solo sapessi,” I started working for a well-known multimedia agency in Verona as a camera operator and video editor.

How did you arrive in Los Angeles?  

It all happened during a family dinner when the parents of a childhood friend recommended the contact of a guy who worked for a well-known American film academy. Excited by the proposal, I flew to the United States, to Los Angeles, to get my degree in cinema and follow my dream. 

What are your professional experiences in the world of film editing?  

After completing my degree in film, I had the opportunity to work on numerous short films for various directors in Los Angeles, many of which have won awards in competitions. Editing has always been one of my main passions, as I see this process as essential to bring a film to life, using programs such as Resolve, Premier or Avid to impart that vital spark to the plot and characters. Later, I found work at a multimedia agency, where I was in charge of editing masterclasses and trailers for TV series. I also edited numerous videos for commercial spots, documentaries, and many other narrative works. 

Current projects and future job prospects?  

Currently, after 3 months of work, I am in the process of refining a feature film on which I also worked as a gaffer. It was the most important formative process I have undergone in my career as an editor, and as a result, many other opportunities have arisen. In fact, I have just started working on a new feature film as an editor and have several short films in the pipeline. Due to the many work commitments, I have decided to create a team so that I can manage to complete everything in the best possible way. One of my future goals is to open an editing company. 

Where can our readers find you online? 


Instagram: @pietro_barba