The Chicago Journal

Your Gateway to the Heartbeat of Chicago

Uplift Provisions Company LLC: Rocco’s Danieli’s Medium for Giving Back to Society

Overcoming addiction is a big deal, and drawing strength from that victory is even a bigger deal. Rocco Danieli has hit rock bottom before, but he found a way to bounce back, pull himself up, and is now on a path of helping others get their lives back together. The idea to launch Uplift Provisions Company LLC was conceived in 2017 in Rocco’s kitchen. At that time, he was broken spiritually and emotionally and undergoing a 12-step recovery process. His recovery entailed focusing on new things, which gave life to Uplift Provisions Company.

Being a professional and experienced barber, Rocco Danieli knew he had to start something iconic in line with his profession. He set to work to develop a line of hairstyling products that were easier to use. Before then, he hated to use the common styling products, which were heavily scented and often left residue on the hair and hands after use. He began his research on how to use simple and clean ingredients to bring his idea to life.

He went into production and debuted the product in the local market. The product was an instant hit, and Rocco Danieli began to explore growth ideas for the business. He brought his longtime friend and client, Steve Presti, alongside his wife, Kelly, on board to support him. They officially launched the company in2018 as a unique lifestyle brand dedicated to uplifting others and turning lives around.

Today, Uplift Provisions Company, LLC is known for giving back to society and those in need. For many years, Rocco had to deal with the allergy triggers he got from many hair products, and he often questioned why many product lines used ingredients like dyes, sulfates, and phthalates. He launched Uplift Provisions Company, LLC with three products, which are “Signature Pomade” for stronghold, a “Styling Compound” that is a mix of Kaolin Clay and the Signature Pomade for a more matte, pliable look, and “Texture Dust” for added lift and texture. The Texture Dust is also great for thin or fine hair as it adds volume and makes the hair look fuller.

Rocco’s motivation to establish his company came from surviving and overcoming many wild and turbulent years. He struggled with addiction for years and even lost two sisters to addiction. He was spiraling down the dangerous path that many of his friends, co-workers, and older brother had gone through before he snapped out of with a rude awakening. He was in a car accident that broke his feet and kept him on crushes for eight months. Throughout that time, he was emotionally and spiritually broken until he got on his journey to recovery. He knew how much he needed to be positive, which he achieved by helping other people physically and emotionally. His work as a barber helped him make people look and feel better while he also worked on doing the same for himself.

As a growing company, Uplift Provisions Company has focused on growth within the New England area and has developed strong partnerships with barbershops, hair salons, and other entities that believe in the product. Danieli is working hard to grow the company to a profitable level so it can be heavily involved in giving back to local communities and helping those with addiction recovery.

Learn more about Uplift Provisions Company, LLC on the official website.

Inside the Mind of Tevin Everett

One upcoming director is no stranger to making things happen. He moved to Los Angeles to pursue filmmaking, wrote screenplays picked up by one of the biggest networks in the industry, and most of all, explored how he can use his voice to make a change in the world. That is Tevin Everett.

Tevin Everett spent eight years in the US Navy before finally moving to Los Angeles and going on a journey of becoming a filmmaker. Even with an incredible start in the industry as a screenwriter, Tevin knew there is so much he needed to learn.

“When I first started screenwriting, I could see how writers’ works would constantly get watered down or told they weren’t good enough. I believed I had a few stories to tell and I didn’t want to let anyone else tell me how to tell it. So I figured, why not take a shot at it myself?”

The industry is tough, but despite it all, Tevin is a force to be reckoned with. He worked hard and explored the unknowns with strength, resilience, and a desire to make it big someday. “My ability to get the job done is what I brought with me from the military. No task is too big and everything can be figured out,” he affirms.

After he slowly made himself known as a screenwriter, Tevin knew it was time to take a step forward to explore more on what he could do. 

So in January last year, Tevin made his directorial debut with his short film, the Don’t Call List. Part of his short film collection for Amazon Prime.  It was about a man who struggled to deal with his commitment issues on Valentine’s Day—a quirky romantic comedy film that showed his versatility as a filmmaker. Prior to Don’t Call List, Tevin could never imagine the day he could finally direct his own film, but after doing so, he only had respect for the people who supported him to make it possible. On Instagram, his humility and gratitude can be seen as he proclaims that he is nothing without those who believed in his talent. 

That film was only the beginning for Tevin and his vision. Recently, Tevin worked on the project Diversity Hires, a web series he wrote, directed, and produced. Diversity Hires is a timely film about America’s hiring processes with regard to racial discrimination. This was his first step toward the direction of producing more socially relevant films and shows. He also finished the project Short Term, the second installment in his collection for Prime releasing in February.

Furthermore, Tevin started A Tevin Everett Jawn production company. Tevin wants for his company to become an outlet for kids and adults who feel that they have a unique story to tell. After all, it is through this drive that he has become who he is now. Wherever the industry takes Tevin, one thing’s for sure: he’s going to own his voice and share his vision. As he wrote in his Instagram bio, “Just sharing my vision with the world, whatever that looks like.”

Learn more about Tevin Everett by visiting his Instagram.