Most restoration companies are flying blind when it comes to their marketing.
They think, “We’re getting some calls. Our ads are running. Our name is out there.”
But underneath the surface, there’s often chaos:
- Campaigns are wasting thousands on ad spend
- SEO efforts that haven’t moved the needle in months
- Google Business Profiles left unoptimized
- Missed calls, untracked leads, and blown conversion chances
- Reviews not being requested or, worse, not being responded to
That’s why Restoration Growth Partners starts every client relationship with a comprehensive marketing audit, because what you don’t know is hurting you.
What Is a Restoration Marketing Audit?
An audit is more than just “looking around your website.”
At RGP, a full audit is a multi-point diagnostic of every piece of your digital marketing infrastructure, including:
- Paid ads
- SEO
- Local Service Ads (LSAs)
- Google Business Profiles
- Review systems
- Lead handling and response time
- CRM usage and attribution
- Website conversion optimization
- Keyword strategy
- Map pack visibility
- Call tracking and form fills
We go through it line by line, system by system, because small issues create big leaks over time.
Why Some Contractors Skip This and Why That’s a Mistake
Contractors are builders, not marketers. We get it.
But ignoring your marketing means you:
- Pay too much for every lead
- Miss jobs that go to faster competitors
- Appear less credible online than weaker companies
- Can’t scale because your systems are duct-taped together
- Spend money in the wrong places, month after month
One audit can show you what’s broken, what’s working, and what’s possible.
What Restoration Growth Partners Finds in 90% of Audits
After conducting hundreds of audits, here are the most common issues RGP finds:
1. LSA Setup Incomplete or Inactive
Most companies are either not using Local Service Ads at all or haven’t passed Google’s full verification steps. This leaves free money on the table.
2. Paid Ads Running with No Call Tracking
Companies spend $2,000–$10,000/month without knowing where calls are coming from or how many convert to jobs.
3. Google Business Profile Outdated or Unoptimized
Old photos, missing service areas, no Q&A section, and bad review response habits kill credibility and rankings.
4. No Keyword Strategy or Local SEO Targeting
Companies rank for their name, but not for “mold removal [city]” or “emergency water damage [zip code],” which actually drives jobs.
5. Slow Response Time or Missed Leads
When RGP runs test calls, it’s common to find unanswered phones, generic voicemails, or 2-day delays in follow-up.
6. Website Is Pretty, But Doesn’t Convert
Looks good on desktop, but takes 6 seconds to load on mobile, has no clear call-to-action, and no tracking is installed.
7. Reviews Are Sparse or Skew Negative
With 1–2 bad reviews and no response, your GBP ranking tanks even if you’re doing great work in the field.
These aren’t minor mistakes. These are revenue killers.
What a Restoration Marketing Audit Includes (Step by Step)
When you request a full audit from RGP, you receive:
- Call with an RGP strategist to understand your goals
- Full analysis of your current web presence, ads, and systems
- Keyword and SEO breakdown showing missed ranking opportunities
- LSA and GBP status report with suggested optimizations
- Lead handling evaluation, including secret-shopper test calls
- Ad account audit, if access is provided
- Competitor snapshot, comparing your performance locally
- 30-minute audit walkthrough explaining what we found and what to do next
You walk away with a clear roadmap, even if you don’t become an RGP client.
What You Gain from a Real Audit
- Clarity on where your leads really come from
- Data to make smart decisions about budget and hiring
- A list of technical fixes that immediately boost performance
- New keywords, zips, and services to target
- Confidence in your numbers and your direction
- Leverage with internal staff or agencies (if they’re underperforming)
Most importantly, you stop flying blind.
Don’t Optimize Blind. Audit First.
You wouldn’t try to rebuild a crawl space without looking under the house first.
Why approach your marketing any differently?
Restoration Growth Partners offers restoration business owners a full-scope audit that uncovers the truth and builds the path to sustainable, scalable growth.
Book your marketing audit today. You don’t have to guess anymore. You’ll know exactly where you stand and exactly what to fix. https://www.restorationgrowthpartners.com
Disclaimer: This article is for informational purposes only and does not constitute marketing or business advice. Results may vary depending on individual business circumstances, market conditions, and implementation strategies. Readers are encouraged to conduct their own research and consult with marketing professionals before making any decisions regarding lead generation or advertising strategies.
