Confidence is one of man’s biggest adornments, and physical looks cannot be discounted from the things that contribute to part of a person’s self-esteem. DUBAI LEAF is a brand that cares about the beauty, looks and confidence of its customers and actively works hard to ensure they not only look good but feel good. Offering premium 24K gold treatments, cosmetics and tools, DUBAI LEAF has established itself as the go-to place for people who want to get a reboot on their wellness. The company came to life when the owners traveled to Dubai and saw everyone getting 24K pure gold facial treatment. This piqued their interest, and they immediately began working on building a brand that could offer a similar service to all with the firm belief that all deserve high-quality care.

The company’s goal is to attract every customer type to patronize its services and products and derive satisfaction from them. DUBAI LEAF has a mission of redefining beauty through quality products that work and boost confidence. Founded by Haveen Sindi the creative, DUBAI LEAF boasts of some noteworthy products and services, one of which is the Pure Gold Plus Hydrogel Eye Masks, which nominees and media teams will receive as souvenirs at the 2021 Gold Globe and Grammy Awards. 

DUBAI LEAF is safety-compliant. It prides itself on the all natural ingredients that make up each of its products, such as Hyaluronic Acid, Vitamin A and C, new and trendy fruit and flower extracts, of watermelon, plum, honeysuckle and more. The company targets people who are passionate about health, wellness, beauty, self-care and cosmetics. On the competitive value that DUBAI LEAF offers, Haveen Sindi says, “Before DUBAI LEAF came to life, I carried out some extensive research and found that no brand offered the type of service I had in mind. Either their audience was for “the elite,” or it lacked that exciting value. Outwardly, we are a smart, cool, and forward-thinking brand. Once you get to know us, the intent of our products is to have others believe that they are caring for themselves first then project that happiness to all those that surrounds them. We place a premium on self-care and wellness.”

Building a brand for Haveen Sindi was just a way for her to share the things she loves with other people while creating a fun and social outlet where people can enjoy themselves and feel appreciated. DUBAI LEAF was established to give others a chance to take better care of themselves through affordable luxury. As an entrepreneur passionate about creating value, Haveen Sindi set out to do exactly that with his company while giving people the confidence boost they need to smash their goals.

Her five-year goal is to see DUBAI LEAF holding all the essential beauty products in stores nationally and internationally. She wants to see DUBAI LEAF as the gold standard for quality beauty and skincare products. “I want there to be an engraved connotation that when you see a person using DUBAI LEAF products that they want the best for themselves and others,” Haveen says. As the company continues to grow and acquire more customers, Haveen looks forward to a bright future with a long line of products that will revolutionize the beauty industry while holding on to those traditional ways that stood the test of time.

Learn more about Dubai Leaf on the official website.

Jessie Klaus knows the struggle of professionals in her field as a member of the 1.2 million people of the beauty industry. With most large functions canceled and buyer confidence still low in the beauty and makeup arena, hundreds of thousands of workers and many other small businesses face unemployment and business closures. But as the government starts rolling out paycheck protection program (PPP) loans, Jessie has begun a campaign alongside the Professional Beauty Federation to raise awareness on available support to curb the pandemic’s economic effects. 

Late in 2020, the government rolled out a PPP for small businesses and independent contractors struggling to get back on their feet. Jessie Klaus became one of the early recipients. But even as she received her support, she was surprised that many of her colleagues weren’t aware of it. As the first round has closed and the next round draws, Jessie has committed to spreading the word to beauty professionals.

Jessie has started working with the Professional Beauty Federation of California and its founder to tap into beauty industry channels and spread the message about the payroll protection program that could save thousands of businesses in the United States. The federation has partnered with Biz2Credit, a financial strategy firm that has helped build an infrastructure for a preapproval that the app can submit to the Lender as the next wave of funding comes. 

The payroll protection program comes from the SBA, and Congress has passed a law that made the loan 100% forgivable in the next few weeks if used at least 60% or more on your business. Even as the government rolls out billions in financial aid and support, the bottleneck has been information dissemination as projects of this magnitude often need more strategic ways of getting the word out. Instead of sitting idly by and working for her own good, Jessie has gone out of her way to play her part in the community and help her colleagues and co-beauty professionals through her awareness-building initiative. They’re also running a campaign to inform small business owners about government grants for their businesses. 

Jessie, also known as @jessie_doeshair, has worked with various stylists and fashion giants worldwide. She’s a Global Creative Director and lover of @cityofangelshairextensions and has been invited by beauty legends to New York and Paris Fashion Week. She’s a L’Oreal colorist, beGlammed Elite Designer, ORIBE + Bumble Ambassador, and many other brands as well. Jessie has also been known for her international brides, traveling far and wide for her clients.

Jessie is a stylist and creative director for Tribez Salons and Spa and runs social media, mainly focused on @probeautyfederation and other organizations that help raise up the industry, raising money and awareness. “These loans were inappropriately distributed, and many were wrongfully denied or approved in the past, for that matter. But everyone in the business with a payroll large enough to have some banking connections have already done their paperwork and received funding,” Jessie explains.

“Don’t wait to hear what we can help you get. Personally, what I’ve been given from this saved everything, and it’s not taxed like the EDD. However, both are there to help assist you. Upwards of 150,000 to small salon owners—fifteen thousand for some individuals of forgivable money– of standard costs. Even with maxed out credit cards this money is to help you fix it. Make it right for yourself and tour business. Don’t waste another second,” Jessie adds.

Through the beauty professional-run program, Jessie, Fred, and the rest of the Professional Beauty Federation hope that more American workers in the beauty industry will experience financial respite from the economic onslaught caused by COVID-19.

Jessie aims to encourage and motivate people to step up and get financial assistance to help the beauty community continue to thrive. “Without salons being saved, we lose salon culture and the people we love the most. It’s time to repair the broken hearts and re-inspire the masses. We have to continue the forward-thinking and look ahead. There’s a lot of fear in the industry, and we’re here to help take that away. We care, and we will continue to fight for the industry big and small because we’re all in this together.”

When asked about future plans, Jessie Klaus explains, “What we are doing is to rethink the new normal and not reject it. We’re owning a new beautiful picture of how that will look. We’re writing up new mission statements as it’s time to review the new normal. These plans are included in our future dreams, and we’ll never stop dreaming. In fact, we’ll dream even bigger because the things the industry is going to teach us after we survive will be the reward.”

To learn more about the payroll protection program, visit the project’s landing page.