The Chicago Journal

Your Gateway to the Heartbeat of Chicago

Nick Luciano Gives an Insight into How He Built a Brand Around His Cowboy Lifestyle and Viral Video Creation

At 24 years old, Nick Luciano has built a brand that millions of people love, and he has gone through different stages of technological evolution in the process. His lifestyle as a western cowboy and his innate comic talent has set him on the path to stardom, and Nick is taking full advantage of that.

Passionate about making people happy, inspiring and motivating them, Nick Luciano has been in the content creation game for more than a decade. Today, he is the darling of many TikTok users, and his growth continues to transcend beyond his wildest dreams. His journey started from the days of the good old camcorders and iPods. All he did at the time was document the basic activities he participated in with his friends. Later, when smartphones came, content creation became easier, and he began to gain some traction on YouTube. The arrival of Vine changed things for him as he quickly amassed thousands of followers on the platform, which allowed him to showcase his creativity to more people. However, Vine crashed, and Nick also had other things in his life that took him off the content creation pedestal.

He got into college around that time to pursue an engineering degree at the University of North Texas. After his graduation in 2019 with a 4.0 GPA, he got a job with the US Army as a mechanical engineer. His job required him to work with high-speed cameras, bringing him full-circle to where he started. He took the role seriously, and thanks to two of his mentors, he became an expert videographer, taking on individual side projects for friends and other clients. This brought his brand, Luciano Media LLC, to life, and Nick put everything about him into the brand’s image—his cowboy lifestyle, his comic side, his creative side, and his motivational side. In his words, “Having created content all these years, I finally came to realize that my content creation skills blended seamlessly with my western lifestyle. My brand gave me room to express all the creative parts of me and allowed me to pursue other passions like motivational speaking and cinematography.”

As he continued to build his brand, Nick Luciano was moving with time and adapting to trends. When TikTok arrived, he signed up on the platform and began to post his content. One year later, he got his first 100,000 followers, and Nick started thinking about other things he could do. He created a clothing brand called Luciano Western Wear and developed the slogan “Bulletproof Mindset, Strive For Excellence,” which is imprinted on the brand’s merchandise. The clothing brand has earned a loyal following across the country, and many people have attested to how inspiring the slogan is and how much they identify with the western concept behind the brand.

Nick Luciano never stopped working, but little did he know things were still going to take an even better turn for him soon. He created a video titled “Sugar Crash,” which catapulted him to fame on TikTok, and everyone began to call him “The Sugar Crash Guy.” The video has since passed more than 220 views and 43 million likes, making it the third-highest liked video on TikTok. Nick admits that he wants his name Nick Luciano to ring more bells than being known as “The Sugar Crash Guy,” so he is working harder on his brand and image. 

Nick has a unique brand, given that there aren’t many cowboy creators on TikTok. His versatile and unique approach to content creation has endeared him to many who have religiously supported his brand. Spreading positivity is important to Nick Luciano, and he’s using all the available avenues to do that.Learn more about Nick Luciano on TikTok.

DaRucci Leather’s Immediate Impact on the Outwear Brand in New York City

The fashion industry is filled with colorful brands that cater to everyone’s tastes. While most brands have a vast inventory of apparel, others specialize in a specific type of clothing. Outerwears mostly trend during the fall and winter seasons, but people still utilize them for cold or rainy days. DaRucci Leather is a brand that specializes in outerwear. While it is relatively new, DaRucci has already established its place in the industry.

DaRucci Leather is a brand that produces jackets for men, women, and children. The product line was created in 2013, born from the brilliant mind of Zohaib Shah. Initially, the brand was in partnership with other shops before Zo decided to pull the plug when he experienced an upscaling in his coats’ pricing. DaRucci would then open its doors to the public with its new location, garnering the attention of New Yorkers and even music legends like Fetty Wap, French Montana, and 50 Cent.

Zo takes great pride in his design’s uniqueness, sharing how his line’s authenticity comes from handcrafting with the manufacturing coming from DaRucci’s facility. Apart from its authenticity, DaRucci Leather provides its customers with the option to either purchase from their extensive inventory or customize according to what they want. Zo understands how people look for specific details in buying products, which is why he allows them to improvise available apparel like switching the zipper’s placement, selecting their fur color, or throwing something in to celebrate their personalities. While other brands are competing to imitate Zo’s features, DaRucci Leather stands out on an entirely different level.

Founder Zohaib Shah attributes his successful ventures to the support of his father, who constantly supported him and strived for Zo to follow his dreams. Originally from Pakistan, Zo and his family arrived in the United States when he was thirteen years old. His family was seeking a better opportunity in life and felt that the American Dream was their ticket. However, they struggled in the journey. Zo watched as his family endured the hurdles that life threw at them, taking inspiration from his father’s hustle.

Eventually, members of the family were able to set up their own businesses. Zohaib Shah wanted to emulate their success and dreamed of creating a brand. His father was completely behind him and helped Zo find the guidance to get himself on the right track. Taking advice from his relatives, Zo would also receive the help of a friend. He would start with a small loan and later became a wholesaler. During that time, DaRucci Leather was born.

Today DaRucci Leather stands as one of the most sought-after brands for people’s outerwear needs. Zo takes pride in the successful career he built and remains humble, doing his part and advising others about chasing their dreams.

“The name of the game is believing in yourself. If you don’t believe in yourself, you’re never going to get anything done in life,” he shared, “So have faith in yourself. Close your eyes and go for your goals. Stop worrying about if it’s going to work. Stop worrying if it’s going to take off or not. Just go for it and give it 110%.”

Zohaib Shah hopes that as DaRucci Leather continues to grow, it will establish itself as a household brand for outerwear.

Learn more about DaRucci Leather by visiting their official website. You can also find them posting updates on their latest releases on Facebook and Instagram.

Chrissy Grigoropoulos on Care and Love for Business

Chrissy Grigoropoulos and her team have appeared in the list of distinguished attorneys’ editions. Due to their good work, they rank in the top 100 magazines. The much experience gained by Grigoropoulos and her team has made their firm grow and gain popularity very fast. Chrissy is observed to be very careful and in love with her attorney business based on her performance of her roles and the Law Group’s organization. The idea of Grigoropoulos setting up ‘The Grigoropoulos Law Group, PLLC,’ demonstrates love for her work and the urge to help other people achieve their rights through the appropriate judgment of court cases. She also ensures that all the employed attorneys in the organization are well trained, experienced, and committed to attaining their clients’ best results.

Chrissy and her team are always proud of advocating for clients who have sustained an injury by other people’s negligence. They work hard to make sure that the people they represent get the results that they deserve. They offer achievable goals, realistic promises, and just results rather than filling their customers’ heads with dream scenarios. The accomplishment of the goals and objectives set by Grigoropoulos acts as one of the motivating factors to her and the overall team. A successful advocate system that yields good results to clients helps in building and maintaining strong relationships. Provision of excellent services to clients serves as a pillar of building the firm’s brand, attracting more clients in need of advocate services. The firm’s constant reputation from Grigoropoulos’ firm has helped the firm grow consistently, building more motivation for Chrissy and the whole team.

Due to the love of helping as many clients as possible, Grigoropoulos have engaged additional languages apart from English, such as French, Korean, Greek, and Spanish. The diversity in languages has helped serve many people all over New York. The firm also offers consultation rooms to new and existing customers to discuss their interests and the family’s interests to ensure that they are protected. The aim and interests of Chrissy are to aggressively respond to the needs of the clients and help them achieve optimum results from the service. The love of Grigoropoulos in her business is to ensure that legal matters are run smoothly, and the protection of rights is done.

The care and love of Grigoropoulos in her career and business have enhanced her to gain more recognition and success in her work. She has been able to expand her services into different Districts in New York. The good management of the Law Group through an assurance of quality services and qualified attorneys is also a root of its development. Excellent services that meet every client’s needs are offered, including free initiation guidance and consultations to each client. The start-up consultations help customers get the law’s legal process and the stages to be undergone to ensure that the rights are protected while eliminating unnecessary convictions and sentences. For emergency purposes, the firm offers 24/7 services throughout the week, where someone is appointed to receive emergency calls. The full-time operations ensure that no client misses the services and that all clients feel accommodated. It also helped in creating a healthy and bidding connection with clients.

Besides all the services offered by Grigoropoulos and her team, her hard work and determination are evident in the academic qualifications and achievements. Ms. Grigoropoulos was only 16 years when she completed her high school education. She later went to Saint Joseph College for a sociology degree and a Doctor’s degree from Michigan University. She was very attentive in her work and managed to be awarded a lot of certification for her profession and experiences. She is highly respected by her clients and school colleagues for her success. She is also fluent in English, Spanish, and Greek, which helps create client services diversity.