General Motors will pull ads out of Twitter after Musk acquisition

Claire Peterson on November 7, 2022

General Motors is taking a break from Twitter announcements as rival Tesla CEO Elon Musk takes control of the social media platform.

The automaker released a statement on Friday following Musk’s purchase over Twitter on Thursday.

Statement

General Motors revealed that it is implementing the advertising break while the company assesses the situation on Twitter.

The country’s biggest automaker confirmed that it will continue using the platform to interact with customers but will not pay for advertising.

“We are engaging with Twitter to understand the direction of the platform under their new ownership,” General Motors said in a statement.

“As is normal course of business with a significant change in a media platform, we have temporarily paused our paid advertising.”

Elon Musk

The Tesla CEO and founder finally bought out the social media platform on Thursday night after six months of negotiations.

Before finalizing the deal, Elon Musk was worried about the potential loss of ad revenue.

He then sent a letter to advertisers on Thursday to reassure them.

Musk says he doesn’t want Twitter to become a “hellscape” where anything can be said without consequences.

However, he initially promised to reconsider the platform’s content moderation policies and strengthen freedom of expression.

“Fundamentally, Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise,” Musk said in a letter.

“Let us build something extraordinary together.”

Advertising

The social media platform’s revenue comes mainly from advertising.

Advertisements generated 92% of Twitter’s revenue in the second quarter.

Dan Ives, a technology analyst at Wedbush Securities, said it would be disastrous for the company if advertisers were scared off by Elon Musk’s Twitter ownership.

“It sends an ominous signal,” said Ives. “GM [General Motors] is the first, but it’s not going to be the only one.”

“We have to wait and see if there’s a wave. On the day that Musk closes the deal, it’s not the news he wanted to hear.”

Competition

General Motors currently competes with Tesla (Elon Musk’s company) for car sales.

The company is struggling to sell electric vehicles and lags behind Tesla in overall electric vehicle sales in the United States.

So far this year, electric vehicles have only accounted for about 1% of General Motors sales in the United States.

Additionally, the company has ambitious growth plans for electric vehicles and revealed plans to stop selling gasoline-powered vehicles by 2035.

However, Twitter is unlikely to support Tesla financially, as the company loses hundreds of millions of dollars every quarter.

Tesla is still profitable despite the company’s disappointing quarter.

Dan Ives says it can’t be ruled out that part of General Motors’ decision to make the announcement was a shot across the bow at Musk.

“It shows how they view Tesla as a competitor in the EV space,” he said.

Ives also noted that if more advertisers continue to monetize Twitter, it won’t just be automakers.

Reference:

GM pauses advertising on Twitter after Elon Musk takeover

How Emily Standley Leads Struggling Businesses Towards Success

danielruiz on October 2, 2020

Advertising and marketing have truly evolved in the past few years. Gone are the days when businesses heavily rely on physical advertising, such as putting up billboards and handing out flyers. These traditional methods have slowly been replaced with technology-driven strategies that effectively expand the reach of businesses across the globe. However, the advent of the digital age is not a path without challenges. Because of the rapid growth of technological advancements, some individuals and entrepreneurs find it challenging to navigate the space. And as a well-equipped person with various online marketing know-how and other technological advertising hacks, Emily Standley steps in to help entrepreneurs overcome these modern-day struggles.

Mostly recognized for her sterling image in the digital marketing space, Emily Standley sufficiently proves how passion can lead a person to greater heights in his or her chosen field. And clothed with a zeal to help others, Emily made it her life’s mission to help entrepreneurs shape their business ventures through her unparalleled skills and flair in digital marketing.

However, Emily Standley’s path towards greatness was not a walk in the park. Although her current position has sufficiently paved the way for struggling entrepreneurs in their pursuits towards success, Emily had to undergo a number of obstacles before reaching where she presently stands.

Like most go-getter individuals who strive for success amid trying times, Emily Standley did not let her responsibilities get in the way of her dreams. And although it might have pushed her to take a few steps back, being a single mother of 3 did not prevent Emily from achieving her goals. Instead, it propelled her to take risks so that Emily could provide for her children. Driven by this unmatched determination, Emily began to work at a website development firm, where she obtained a certification in Google Adwords and Search Engine Optimization or SEO.

But just like any family-oriented individual who strives to strike a balance between a career and raising children, Emily Standley hit a slump. As her children zeroed in toward the most crucial time for growth and development, Emily knew that she had to leave her job to attend to her children’s hectic schedules. But instead of quitting on her dreams altogether, she began to take the chance and offer social media and SEO consulting services to entrepreneurs through her entrepreneurship blog, Socialbuzzhive.com.

Socialbuzzhive.com is an online resource website created and run by Emily Standley in order to provide entrepreneurs and businesses a platform where they can gain effective online marketing strategies. The website gives out free and well-founded tips, training, and guides to aid entrepreneurs in scaling up their businesses. To put it simply, it serves as a one-stop-shop that facilitates individuals in expanding and learning how to develop their reach online.

But aside from helping entrepreneurs increase their visibility in the digital arena, Emily Standley also runs Pawsoffbeauty.com, a blog dedicated to pushing for advocacies against cruel animal testing worldwide.

As the world continues to progress in the modern age, Emily Standley hopes to transform Socialbuzzhive.com into the ultimate resource hub for aspiring entrepreneurs and bloggers across the world.

To know more about Emily Standley and her entrepreneurial prowess, you may visit her blog.

Lexi Hill Shares Some Tips on How to Succeed in the Fields of Advertising and Marketing

Edward Anderson on August 28, 2020

At the heart of every successful venture is an entrepreneur clothed with a well-nurtured set of skills coupled with an unwavering determination to further one’s enterprise. To put it simply, success in the realms of business lies with those whose disposition in life is to continuously persevere.

And as someone who knows the actual value of tenacity, Lexi Hill shares that the first step towards success in the business is to equip oneself with the needed competencies that one’s chosen industry demands. Now, as she zeroes in towards the peak of her uphill battles in refining herself, she begins to apply what she had mustered all these years by starting to move on to the next phase of her journey towards victory – with the inception of Twenty2 Media.

Born and bred with a zeal for advertising and marketing, Lexi Hill has spent half of her life trying to fit herself in the molds of the trade. After obtaining a degree in journalism and mass communication from the University of South Carolina in 2018, Lexi thought that finishing college was not enough to facilitate her journey towards becoming a business tycoon. So Lexi moved to Philadelphia to further her education that subsequently enhanced her capabilities in the industry.

As Lexi continued to expand her knowledge in the theories behind business management and marketing, she also endeavored to put her know-how into practice. So Lexi began shaping her career. Because of the prowess that Lexi honed overtime, she successfully handled the strategic curation of all content media and digital partnerships of two Philadelphia-based companies – a regional law firm, and its creative agency that offers full service.

With Lexi’s proven competence in her desired craft, she made the progressive decision to start materializing her goals by creating Twenty2 Media.

Twenty2 Media is a full-service digital consulting agency that strategically creates and produces brand identities that embody the vision and mission of each client’s enterprise. Twenty2 Media does not only provide results at the end of the project but also takes revolutionary steps in the process by working with the client from the get-go. Moreover, the company’s far-reaching approach involves becoming an extension to the client’s brand and enterprise through working closely with the latter’s team to advise and implement operations while providing creative solutions.

Proving worthy of its stellar reputation in advertising and marketing, Twenty2 Media boasts of colors that exude their ability to address the issue between the clients’ seemingly insufficient branding strategies and the complicated demands of their consumers. The agency seeks to bridge the gap with the use of various creative methods that Twenty2 Media specializes in. Aside from improving their clientele’s marketing strategies, Twenty2 Media also facilitates businesses through ultramodern techniques like graphic design, illustrations, photography, videography, and podcast production services.

Without a doubt, Twenty2 Media’s avant-garde approach to digital advertising, coupled with Lexi’s adroitness, has naturally attracted the success of the venture. As it continues to leave traces of its prowess in the industry, Lexi hopes to inspire others to embrace the idea of perseverance in the pursuit of victory.

To know more about Lexi Hill and Twenty2 Media, you may visit their website or follow their Instagram page.

PiccMee Prizes Is Changing the Way Advertising is Done

Edward Anderson on August 26, 2020

PiccMee Prizes is revolutionizing the way advertising is being done as it introduces an extraordinary way of promoting products and services. Through free interactive game shows, participants get the chance to win cash live with no strings attached.

Founded by Chase Turnquest, PiccMee Prizes is getting popularly known as the future of advertising. All that interested participants need to do is enter the free interactive game shows and follow the rules strictly. Each winner who enters in the gameshow is selected at random. #GhostGiveaways are also being given away at any time. Once winners are announced, they are automatically sent the cash prizes via Venmo, Paypal, or CashApp.

Turnquest is especially proud of his brainchild, which exploded overnight by simply being transparent to participants and giving back to the community in a fun and exciting way without being expected to give anything back in return. He is positioning PiccMee Prizes to participants as an engaging way to win cash without having to pay for shipping cost, give out credit card details, and fill out survey forms. The gameshow is simply a fun way to attract people and give them the opportunity to win something.

PiccMee Prizes started only three weeks ago after Turnquest perfected the concept. He began working on this concept five years ago but was met with several challenges to include the sudden death of his beloved mother due to cancer. His first three attempts were a total failure as he could not get past peoples’ perception of the gameshow being a scam. Turnquest ended up broke each time, but he has always been determined to make it work. After finding the perfect formula to start running the game show again, his team generated more than 18k followers on Twitter and is still growing.

One of the most sought-after games on the PiccMee Prizes show is the #GetOnTheWheel, where interested individuals can register ahead of time on a wheel that spins live during the show. When the spin stops, there is sure to be one lucky winner who has the potential to receive between $50 to $500 right after the show. On the show’s first two weeks of airing, it averaged 10k comments for every hour. In a short period, they have already given away tens of thousands of dollars to lucky winners. The turnout made Turnquest realize instantly that all his past efforts have finally paid off.

Due to the undeniable success of PiccMee Prizes, there are several groups attempting to scam Turnquest’s original idea by creating multiple fake accounts to mislead people. He wants to caution people to be very careful when attempting to join one of the games.

The whole idea behind PiccMee Prizes is to give advertisers a new platform where they can get maximum exposure for their products and services. Additionally, Chase Turnquest wants to be able to help Americans who are having a hard time making ends meet nowadays due to the pandemic. Sustaining the game show is his way of helping out as many people as he can during a time of crisis. The company caught the attention of Bill Pulte, who tuned in to a recent live stream that PiccMee Prizes hosted.

As early as now, Chase Turnquest is already envisioning one day giving out houses and Ferraris on the show. At the rate that his company is going, it would seem that he can do anything at this point.

Learn more about PiccMee Prizes by visiting its website. Follow its Facebook and Instagram accounts for exciting updates.

How Jahna Eichel Moved Past Office Environment Stigma and Founded Her Own Agency

Edward Anderson on August 20, 2020

Service businesses have been able to thrive thanks to technological advancement, giving companies a better outlet to showcase the services they offer. Apps are among the best venues that allow them to become relevant and bring in new customers. Uber is an excellent example of how service companies have benefited from technology.

For businesses that are still in their early phases, visibility is an essential factor in gaining recognition. And taking a cue from this need for digital visibility, Jahna Eichel, a powerhouse in the industry, founded The Creative Agency – a company geared towards helping other entrepreneurs scale their business.

Since taking the reins of her own digital marketing company, the visionary has been using her creative flair as the cornerstone for growing and scaling enterprises and companies. And by giving these business players the much-needed boost for online exposure, Jahna, together with the team she’s built at The Creative Agency has become an essential tool for unlocking her clients’ potential and helping them accomplish their goals.

As someone who kicked off her career in the beauty sector of New York City, Jahna knows that one of the most vital factors to consider in running a business is the ability to make it known to the masses. And at the time when she was just new to her corporate job, flashy websites were still considered uncharted waters, and they were bound to send in big waves.

Since the company that Jahna used to work for dealt with celebrity public relations campaigns, it tried to incorporate the novelty of digitalization with the traditional marketing ways of connections and extravagant launch parties.

However, things changed when Jahna became pregnant with her first baby. And because the company environment was a fast-paced one, her morning sickness, as well as complicated pregnancy, didn’t sit well with the company. As a result, she went from being a respected member of the team to “the pregnant one who runs out of meetings to throw up.”

After the birth of her daughter, the pregnancy stigma died down. Instead of things going back to normal, a breastfeeding stigma rose, and Jahna knew she had to get out. She would go on to start The Creative Agency, a full-service, fully integrated boutique creative, marketing, branding, advertising, consulting, and digital growth agency that is dedicated to serving small businesses.

The Creative Agency was not an overnight hit. It took strategy, diligence, and risk to get it where it is today. The agency grew slowly but steadily, allowing Jahna to raise her kids, take clients with missions that meant something to her, and create a sustainable organization that now employs others.

While her agency supports website development and incorporates social media expertise, they are unmatched experts in business growth strategy and visibility. Jahna’s goal with the agency is to grow their client’s businesses through every available channel, using automation and digital marketing.

Apart from The Creative Agency, Jahna is also very passionate about music. She runs a music studio alongside her husband Jason called Higher Ground Studios, which opened in 2014 with the mission to serve Colorado musicians. Their studio is Northern Colorado’s first music rehearsal studio and continues to provide a safe, high-end space for musicians and creatives to hone in their craft.

To know more about The Creative Agency, you visit their website. You may also follow them on Instagram.