In the world of roofing and home improvement, innovation often takes a backseat to familiarity. Asphalt shingles have dominated American rooftops for decades, and despite technological advances, many homeowners remain hesitant to embrace new solutions. But, all that’s about to change.
Trenton Wisecup, the founder of Arrow Roofing, is betting big on the future of roofing by joining forces with Viewpoint with Dennis Quaid to produce a groundbreaking segment that is set for distribution as interstitial programing on Public Television and introduce American viewers to the future of roofing: solar shingles.
The Problem: A Market Resistant to Change
Despite growing concerns about energy costs and environmental sustainability, solar panels have yet to reach mass adoption in residential roofing. Traditional solar panels are bulky, expensive, and often require specialized installation and so, for many homeowners, the return on investment hasn’t been immediately clear. Without widespread education, the technology remains an outlier rather than the norm.
“Homeowners don’t want to gamble with their roofs,” Trenton explains. “They need a product that’s reliable, cost-effective, and easy to integrate. That’s exactly what GAF Solar shingles offer.”
Photo Courtesy: Arrow Roofing
The Future of Roofing Is Solar
For decades, solar panels were an eyesore — bulky, awkward, and often requiring complicated installations. GAF Solar shingles are changing that. These aren’t bolted-on panels; they are the roof. These photovoltaic shingles capture sunlight and convert it into electricity, offering homeowners an efficient alternative to traditional solar panels. Installed in sleek, interlocking arrays of twelve, they fit perfectly in any home.
With rising energy costs and increasing environmental concerns, solar shingles now are a necessity. Not only do they save energy for the long-term, but homeowners in the U.S. can also qualify for a 30% tax credit on installation costs, with additional local rebates in many states. Overall, these solar shingles could save citizens $350 million each year in energy expenses while driving a nationwide push for environmental justice at the same time.
A Commercial That Could Change Everything
When it comes to storm restoration and roofing innovations, few names carry as much weight as Trenton Wisecup. With years of experience in storm damage assessment and home restoration, Trenton has become a leading advocate for resilient and sustainable roofing solutions. As a GAF Master Elite Contractor and a 2022 National Knocking League (NKL) champion, he built a reputation not just on skill, but on trust; and has made GAF Solar shingles into the number one contractor in Michigan.
Despite numerous benefits, solar-integrated roofing is still a little-known concept in a large part of the country, simply because the industry has lacked mainstream exposure.
This is where Viewpoint with Dennis Quaid comes in. For the first time in the history of the roofing business, the top roofing contractor in the country will appear in a national TV segment. Wisecup will debut on Viewpoint with Dennis Quaid to educate homeowners about the evolution of roofing and the transformative impact of solar energy.
The educational short TV program, Viewpoint, hosted by “The Parent Trap” actor Dennis Quaid, brings not just star power but also a trusted voice to the campaign. His involvement ensures that this message will reach millions of Americans who may not have previously considered solar energy as a viable option for their homes. The program will showcase key topics such as storm restoration, innovative roofing solutions, and the undeniable advantages of solar shingles.
The segment will be distributed to over 170 Public Television Stations, as interstitial programming, available for one full year. This kind of exposure is invaluable in shifting public perception.
“Most homeowners don’t realize that switching to solar can be as simple as re-roofing,” Wisecup says. “Working alongside the Viewpoint Project with Dennis Quaid helps bring awareness to solar roofing.”
The goal of this campaign isn’t just to sell a few roofs — it’s about shifting mindsets and normalizing solar shingles as a standard roofing option. Changing consumer behavior requires more than just marketing; it requires education, accessibility, and a shift in industry standards. A national TV segment brings massive visibility, but more importantly, it brings legitimacy. By combining Wisecup’s expertise alongside the Viewpoint with Dennis Quaid, the story turns an emerging technology into a mainstream solution, sparks conversations, and hopes to make people stop and rethink what’s possible for their homes.
A Defining Moment for the Roofing and Solar Industry
Trenton Wisecup’s on-screen moment with Viewpoint with Dennis Quaid isn’t just a victory for Arrow Roofing — it’s a game-changer for the entire roofing and solar industry, setting the stage for a brighter, greener future. By combining innovative technology, expert installation, and national media exposure, this collaboration is set to redefine the roofing industry and drive a new era of sustainable home solutions. And for homeowners across America, this means a future where their roofs do more than just provide shelter — they generate power, savings, and a cleaner planet for generations to come.
