At 26, Matana Bracha Horowitz is already making waves in the small business marketing world from her home base in Israel. Through her social media and marketing agency, MBZ PR, Horowitz has developed a comprehensive approach that transcends traditional marketing services. For her, it’s not just about posting on social media; it’s about creating a powerhouse of solutions that covers every marketing need, all under one roof. This full-service, all-in-one approach, which includes website design, content creation, social media management, photography, videography, and even event planning, was born from her frustration with seeing small businesses struggle with fragmented services and inflated prices.
Horowitz’s mission is to relieve small businesses of the burden of juggling multiple agencies, freelancers, or teams. Recognizing that many small businesses simply don’t have the resources to organize these services on their own, she established MBZ PR to be a seamless solution, allowing her clients to focus on their core business. She noticed that, today, many marketing professionals specialize in one area. But in Matana’s view, modern business requires adaptability and a broader skill set. Determined to give her clients the best, she taught herself multiple disciplines, ultimately creating a one-stop shop for business owners. “Today, it’s not enough to just be good at one thing. I had to learn everything—because my clients deserve the best,” she shares passionately.
What truly sets Matana apart is her genuine dedication to her clients’ success. Unlike agencies that see their work as transactional, Matana treats each project as a collaborative partnership, fostering an environment of trust and mutual growth. She places a strong emphasis on kindness, connection, and genuine care, viewing these as integral to her business’s core values. “There’s no ‘best’ in this industry. You succeed with kindness, resilience, and by pushing through even in tough times,” she says, highlighting the ethos behind MBZ PR. For Horowitz, success is not just about achievements or accolades; it’s about the relationships she builds and the impact she makes for her clients.
Matana’s target audience consists of entrepreneurs who feel limited by traditional business expectations and are hesitant to break from the norm. She encourages them to embrace versatility, adapt to the changing times, and step outside the boundaries that confine them. “Your talents can serve the real world in more ways than one. You don’t need to stay in a box—business today is about adapting and reinventing,” she explains. Her own journey serves as a beacon for those seeking inspiration, especially budding entrepreneurs who may be apprehensive about change. For Matana, helping her clients find the courage to innovate and succeed is as fulfilling as witnessing their achievements.
Her message to other young professionals is equally compelling: you don’t need decades of experience to make a meaningful impact. “You can be 26 and be a boss,” she asserts confidently. Through her story, Matana exemplifies that drive, hard work, and a commitment to continuous learning can fuel remarkable accomplishments at any age.
With a growing Instagram following @matanabracha, Horowitz actively shares insights into her work, giving a glimpse into how MBZ PR empowers businesses to flourish. For entrepreneurs searching for a partner who combines skill with heart, Matana Horowitz and MBZ PR are ready to elevate their brand. Whether it’s building a business from the ground up or taking an established brand to new heights, Horowitz is proving that when passion meets purpose, there truly are no limits to what’s possible.
Published by: Nelly Chavez
