By: Julian Bennet
In recent years, the healthcare industry has seen a move toward digital tools and patient-centered platforms aimed at improving access, education, and care delivery. This transformation has accelerated post-pandemic, driven by the need for more efficient, scalable systems that address gaps in communication. According to a 2023 report from the American Medical Association (AMA), nearly 90 percent of physicians now see at least some advantage in using digital health tools in their practice, with the most valued being those that support clinical decision-making and improve patient engagement.
One key area of focus has been patient education, which is a component that directly influences results, yet has traditionally been undervalued. The Agency for Healthcare Research and Quality (AHRQ) notes that nearly nine out of ten adults struggle to understand and use personal and public health information effectively. As a result, healthcare providers are turning to digital platforms that simplify complex medical concepts, guide patients through pre- and post-procedure care, and support various wellness strategies. These solutions are especially important as more practices adopt cash-based models in fields like aesthetics, dermatology, and integrative medicine, where patient satisfaction and retention are central to financial sustainability.
Among the healthtech companies responding to this need, Looped, a Chicago-based startup, is gaining attention for its adaptable, regulation-friendly platform that is quickly gaining traction among clinics in the U.S. and abroad. Launched in early April 2025, Looped onboarded 100 clinics in its first three weeks, a figure that suggests early demand for streamlined patient education tools. According to founder Sam Patel, “We got into the clinical setting with getting clinics set up. In the first three weeks, we brought in 100 clinics, which was pretty good. So we’re quite excited about that.”
The platform is designed to help clinics manage the often overlooked, but crucial, elements of patient communication. From explaining pre-treatment protocols to guiding post-procedure care and introducing synergistic treatments, Looped acts as a digital companion for patients throughout their healthcare journey. “What we realized is that we’ve built this ecosystem of trust with Looped,” Patel explained. “People are learning about their procedure, what to do before coming in, what to do after, and now they’re also learning about synergistic technologies.”
This integrated approach is especially impactful in aesthetics and wellness, where treatments often involve multiple sessions or complementary services. For example, a patient undergoing medical weight loss may also experience skin laxity. In these cases, Looped introduces social media style educational content about skin-tightening procedures at the appropriate time, helping the patient consider follow-up options while still engaged with the provider’s practice. “They’re like, ‘Okay, I’m enjoying my weight loss journey. I’m watching all the videos in the app, I’m gaining confidence,’” Patel said. “But now the app is saying, ‘Hey, are you experiencing sagging skin? Here’s how to address it.’”
Looped’s growth is not limited to the U.S. market. The startup is preparing for a Canadian launch in June 2025 with more than 20 clinics already pre-signed. International demand is also building, with interest from clinics in Australia, Bulgaria, Greece, Egypt, and Ireland. In Australia, for instance, government regulations limit what medical providers can share publicly, including before-and-after images or treatment claims. Because Looped is a closed app only accessible to existing patients, it offers a compliant solution for private education that would not be permitted on public-facing platforms.
“What we’re learning is that this is a need globally,” Patel said. “Australia reached out. We already have lawyers talking to get things set up there. Canada’s launching next month. Greece and then Egypt we’ve already spoken to, and Ireland.” He added that the platform’s ability to automate communication, education, reminders, and retention makes it especially appealing to clinics looking for operational efficiencies. “The app automates everything that I’ve been having trouble with. I want it.”
Healthcare platforms that focus on education, efficiency, and adaptability are positioned to play a central role in the next phase of care delivery. With healthcare systems strained by staffing shortages, rising costs, and administrative burden, digital tools like Looped offer a scalable path forward.
Disclaimer: The information provided in this article is for informational purposes only. It does not constitute medical advice, nor should it be interpreted as such. The mention of specific companies, products, or services does not imply endorsement or recommendation. Readers are encouraged to consult with healthcare professionals or relevant experts before making decisions related to healthcare, treatment, or the use of digital health platforms.
