One question echoes consistently in the sphere of sales and business enhancement, a question that Dr. Robert J. Smith encounters daily as he tours the nation delivering speeches on the topic of Factual Storytelling to Increase Sales. It’s a straightforward inquiry but one that harbors immense implications for businesses and professionals alike: “What changes can we make right away to gain the biggest impact?”
As the lead architect behind the brands Smith Profits and Smith Comics, and the founder of Robert J. Smith Productions Companies, Dr. Smith has leveraged years of industry insight and extensive research to craft a response to this vital question. Running parallel to his primary focus on refining and deploying strategic, factual storytelling to maximize sales, he introduces solutions inspired by Dr. Robert Cialdini’s concept of “Small Bigs.”
Conceptualized in Cialdini’s best-selling book Influence: The Psychology of Persuasion, Small Bigs are a set of insights and guidelines tailored to optimize business outcomes via behavioral nudges. Dr. Smith goes several steps further, integrating these Small Bigs into his professional discourses and providing essential applications for their immediate implementation. He also bolsters this concept series by producing a professional video series elucidating these strategies.
So, what do these changes – the Small Bigs – comprise? They address prevailing issues in persuasion, offer remedies to common errors, and provide a roadmap to business success. They guide on how to harness the power of ‘liking’ to bolster online conversions, utilize ‘consistency’ to reach an agreement with enhanced success, and employ ‘authority’ to facilitate approval for budgetary requisitions.
Small Bigs also delve into the productive use of ‘social proof’ for eliciting more upsells, invoking ‘reciprocity’ to secure more clients and referrals, and leveraging the principle of ‘unity’ to solidify client and staff loyalty.
Moreover, these tools don’t just serve to enhance sales and professionalism but positively impact other facets of your career and personal life. They guide on how to use ‘legitimate scarcity’ for a resounding product launch, manage teams effectively via ‘consistency,’ and escalate charity donations substantially through a strategic approach.
However, it’s one thing to conceptualize these strategies and another to see them yielding results. That’s why Dr. Smith complements his Small Bigs solution set with real-life examples of successful applications, demonstrating the tangible potency of these strategies as put forth by Dr. Cialdini. Moreover, he extends his influence beyond speaking engagements by offering consultative services to businesses and professionals, empowering them to incorporate these strategies and reap the benefits.
Charles T. Munger, Vice Chairman, Berkshire Hathaway, lauds Dr. Cialdini’s and by extension, Dr. Smith’s innovative approach. He states, “This program will help executives make better decisions and use their influence wisely…Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist.”
Dr. Robert J. Smith taps into the fundamentals of human psychology to shape the future of sales, persuasion, and business success. He not only presents a compelling vision but provides powerful, actionable tools to drive results and effectiveness in the modern professional arena.
Through his integrated approach, combining the principles of Influence with Factual Storytelling, Dr. Smith is making significant strides in transforming the way businesses and professionals operate. In essence, he is making a “Small Big” revolution in the business world, demonstrating the immense impact of seemingly small changes in driving big outcomes.
Published by: Aly Cinco
