Ever wondered what it takes to turn a “maybe” into a resounding “yes”? The Empathy Firm, led by the dynamic brothers Grant Lira and Gavin Lira, has uncovered the key to nudging hesitant prospects over the line. Their secret? Leveraging online media features to reinforce your pitch and keep your company top of mind.

The Power of a Gentle Nudge

When a prospect is teetering on the edge of commitment, sometimes all they need is a little extra encouragement. The Empathy Firm emphasizes the importance of following up with strategic, well-crafted messages that can provide the final push a prospect needs to make a decision.

The Follow-Up Strategy

After an initial conversation, it’s crucial to keep the momentum going. A well-timed follow-up email can make all the difference. The Empathy Firm recommends using tailored templates to maintain a positive dialogue and highlight your company’s strengths.

Leveraging Press Features

Sending a follow-up email that includes a link to a recent press feature can be incredibly effective. This not only reinforces the credibility of your company but also provides additional context that may address any lingering questions or doubts the prospect has. Here’s a template provided by The Empathy Firm:

Subject:
Wanted to send you this

Body:
Hey [PROSPECT_NAME],

Great conversation. I was thinking about it today and I think that this feature we got would help expand upon a bit of what we went over on our last call.

Here is the feature that shows how we [RELEVANT_DETAIL]: [ARTICLE_LINK]

Best,
[SIGNATURE]

This approach subtly reminds the prospect of your discussion while adding a layer of social proof through media recognition.

Using Podcasts to Deepen Understanding

Podcasts are another powerful tool. They offer a more personal and in-depth look at your company’s expertise and can be particularly persuasive. Here’s a template to consider:

Subject:
Wanted to send you this

Body:
Hey [PROSPECT_NAME],

Great conversation. I was thinking about it today and I think that this podcast we were on would help expand upon a bit of what we went over on our last call.

Here is the podcast that goes more in-depth on how we [RELEVANT_DETAIL]: [EPISODE_LINK]

Best,
[SIGNATURE]

By sharing a podcast, you allow the prospect to hear your insights in a different format, which can be more engaging and convincing.

Personalization is Key

The Empathy Firm advises that certain forms of outreach should be customized based on the platform. For instance, on LinkedIn, updating your profile to include media mentions and podcasts can enhance your credibility. Add links to these features in your bio, making it easy for prospects to explore your accolades.

In cold emails, mentioning features in prestigious publications like Forbes in your signature can be impactful. However, avoid direct links in the signature to prevent potential deliverability issues.

For social media platforms like Instagram, include links to your features in your bio. On Facebook, use your cover photo to display images of these features. These visual cues are immediate attention-grabbers.

Maintaining a Positive Dialogue

Continuous engagement is crucial. Keep the conversation going with positive, value-adding follow-ups. These should be timely and relevant, ensuring your company stays at the forefront of the prospect’s mind without becoming overbearing.

Conclusion

Turning hesitant prospects into committed clients often requires just a little extra effort. The Empathy Firm, under the guidance of Grant Lira and Gavin Lira, offers practical advice to leverage online media features effectively. By incorporating these follow-up strategies, businesses can enhance their credibility, maintain positive dialogue, and ultimately, close more deals.

For those looking to optimize their outreach efforts, these methods could be the key to transforming potential clients’ hesitations into enthusiastic affirmations.

Published by: Khy Talara