The Chicago Journal

Ikaria on Wabash: How a Loop Café Is Translating Blue Zones Eating for the Downtown Chicago Workday

By: Erika Graham

Ikaria, a rugged island in Greece’s Aegean Sea, is a long way from the elevated tracks that run above Wabash Avenue. Yet the eating habits of that island have become a reference point for one downtown Chicago café, a block south of the Washington/Wabash station, where the doors open at 7 a.m. and the lunch menu is built, in the café’s own words, for a Loop midday that “moves fast.”

The connection raises a practical question for people who work, study or sightsee in the Loop: what does an island diet look like when lunch has to fit between two meetings?

What the Blue Zones Profile Describes

Ikaria is one of the regions highlighted by Blue Zones, the organization that studies and publicizes places where people commonly live long lives. According to the Blue Zones profile of Ikaria, about one in three Ikarians make it to their 90s. The profile credits a mix of geography, culture, diet, lifestyle and outlook, not a single food.

On the plate, the profile describes a variation of the Mediterranean diet with plenty of fruits and vegetables, whole grains, beans, potatoes and olive oil. Off the plate, it points to habits that have little to do with food at all: walking and gardening as part of daily life, a relaxed pace, herbal tea and time with family and friends.

None of that translates neatly to a commuter schedule. What can carry over is the basic shape of a meal: more vegetables, grains and legumes, and fewer heavy, sugary choices made in a rush.

A Greek-Inspired Menu a Block From the L

That idea sits at the center of Prasino Wabash, an all-day café at 33 S. Wabash Ave., just south of Madison Street at the edge of Jewelers Row. The company describes its menu as inspired by Greece’s Blue Zones, and its name comes from the Greek word for green, a nod to what Prasino says are founding values of responsible sourcing, respect for farmers and sustainability.

The café is open from 7 a.m. to 7 p.m., seven days a week, with dine-in, takeout and delivery. Breakfast runs from open to close.

Mornings Built on Eggs, Yogurt and Greens

Photo Courtesy: Prasino

The morning menu leans on familiar Mediterranean staples. It includes the Aegean Frittata, avocado toast on seeded sourdough, egg sandwiches on croissants baked that morning, and Greek yogurt bowls layered with granola, fresh fruit and honey. The café describes the approach as protein-forward and vegetable-forward, and designed to be out the door in minutes when the day demands it.

Prasino says its eggs come from Slagel, which supplies eggs from cage-free Golden Buff hens raised without antibiotics or hormones. Its espresso comes from illy, an Arabica selection from Brazil’s Cerrado Mineiro region that the company says is grown under RegenAgri-certified regenerative agriculture.

The coffee list nods to Greece as well. Alongside Americanos, cortados, lattes and cappuccinos, the café pours Greek-style freddo espresso and freddo cappuccino, shaken cold the way they are served in Athens. For guests who skip coffee, there is ceremonial-grade matcha and a lineup of refreshers.

Lunch Around Grains and Legumes

The Ikarian link is most literal at lunch. The Ikarian Chicken is served over farro and split peas, a whole grain and legume pairing that echoes the island pattern Blue Zones describes. The Spartan Bowl pairs steak with quinoa, while the Falafel Mezze offers a vegetarian option. Tuna Poke and five signature salads, including a build-your-own, round out the bowls, and wraps come on whole-wheat or gluten-free tortillas.

For Loop office workers looking for a healthy lunch in Chicago that can travel back to a desk, the café says everything is made to order and travels well, whether it is eaten in, carried back to the office or taken east toward the lakefront.

Local Partners Behind a Greek Idea

The Greek inspiration comes with Midwestern partners. Among them, Prasino lists Testa Produce, a Chicagoland wholesale distributor that supplies chicken, produce and dry goods, and Scherger’s Kettle, a producer in Shipshewana, Indiana, that makes Amish jams, jellies, fruit butters and honey on site.

The Walk Is Part of the Plan

The Blue Zones profile notes that long-lived Ikarians built movement into ordinary errands rather than workouts. Downtown Chicago offers its own version. From Wabash, Millennium Park and Cloud Gate are about a five-minute walk east, the Art Institute of Chicago is roughly seven minutes away, and the Chicago Theatre is a short walk north on State Street.

For visitors, transit is the simplest way in. The Washington/Wabash station, served by the Brown, Green, Orange, Pink and Purple lines, is one block north, and the Monroe Blue Line and Lake Red Line stations are a few minutes away. Street parking nearby is limited, so the café recommends transit.

A Practical Takeaway

The Blue Zones profile is a description of a place and its culture, not a meal plan, and no single café can recreate an island way of life. But the pattern it describes, more plants, grains and beans, regular walking and meals shared with other people, can fit a downtown schedule. On Wabash Avenue, one café has built its menu around that idea, from a 7 a.m. frittata to an afternoon grain bowl.

Marketing Crunch Ranks Omri Hurwitz First as PR Firms Rethink What Visibility Means

For years, the basic unit of public relations was the media placement. An agency pitched a journalist, a company appeared in a publication and the resulting article became the tangible evidence that a campaign had worked. That model still matters, but technology companies now operate in a media environment where a single placement can travel considerably further than the original publication.

Marketing Crunch is building its rankings around that changing reality. The platform, which reviews technology marketing firms and individual marketers, has placed Omri Hurwitz at the top of its ranking of leading PR firms, putting Omri Hurwitz Media in focus as the industry continues to expand beyond traditional media relations.

The New PR Scorecard

The challenge for companies choosing a PR firm is that agency credentials can be difficult to compare. One firm might emphasize its global footprint, another its relationships with journalists, while a specialist agency may focus on its experience in a particular technology category.

Marketing Crunch takes a review-oriented approach to the problem. Rather than making agency size the central consideration, its model is built around evaluating the marketers and firms competing for attention and budgets.

That distinction is increasingly relevant for technology companies, where communications teams are often expected to deliver more than awareness. A successful campaign can support a funding announcement, establish an executive as a category voice, create third-party credibility and generate material that continues to surface across digital channels.

OHM’s Media Engine

Omri Hurwitz Media has built its offering around that broader definition of PR. The company describes itself as a media engine for technology companies, with services spanning coverage, amplification and GEO, its term for engineering visibility across ChatGPT, Gemini, Claude, Perplexity and AI-powered search experiences. Its website currently reports more than 300 clients, more than 50 million monthly impressions and more than 120 pieces of coverage per client.

The firm’s approach treats the media placement as the beginning of a campaign rather than necessarily its endpoint. Coverage can be amplified through social channels, newsletters and owned media, while the resulting information can contribute to a company’s broader search and AI visibility.

That is a significant shift from a purely transactional PR model. The question is no longer simply whether an agency can generate an article, but whether it can help turn that article into a larger and more persistent visibility strategy.

Case Studies Show the Model in Practice

OHM’s published client work provides examples of how that approach is applied across different technology categories. For TigerData, the agency worked around the company’s transition from TimescaleDB and used product announcements and media coverage to reinforce the company’s new positioning. The campaign reports 27 pieces of coverage, 85.6 million monthly unique website visitors across publications and more than 472,000 online coverage views.

For WinnAI, the objective was different. The company was launching an AI sales assistant and needed to establish itself within an increasingly crowded market. OHM’s case study reports 126 pieces of coverage, 11.3 million online coverage views and a combined publication readership exceeding 11.5 billion monthly.

The numbers are company-reported campaign metrics, but they illustrate the broader philosophy behind the firm’s model: media is being treated as a measurable business asset rather than simply a collection of headlines.

A Ranking for a Changing Industry

Marketing Crunch’s ranking arrives as PR agencies face a market in which visibility has become fragmented across more channels. Companies can no longer assume that reaching a publication’s audience is the end of the communications journey.

Search engines, social networks and generative AI have created additional pathways through which a company’s media footprint can be discovered. That makes the durability and distribution of coverage increasingly relevant alongside the initial placement.

For Hurwitz, the Marketing Crunch ranking adds recognition to a firm that has deliberately positioned itself around this expanded definition of PR. More broadly, it reflects a shift in the industry itself: the modern PR agency is increasingly being asked to build visibility that survives beyond the news cycle.

The headline may still be the deliverable clients notice first. Increasingly, however, the real question is what that headline makes possible afterward.