The Chicago Journal

The Chicago Journal
The Chicago Journal

How Dr. Cathy L. Howard is Transforming the Entertainment Industry

The Chicago Journal Staff on November 13, 2024

Introduction

Dr. Cathy L. Howard, CEO of aCHANGE Universe Studios, has crafted a path for aspiring talents that emphasizes grit, passion, and resilience. As the first pastor to create an entertainment enterprise, Dr. Howard has forged a bridge for “Ordinary People with Extraordinary Talents” to access the entertainment world. Her journey has transformed a personal aspiration into a mission-driven company that amplifies untold stories across all backgrounds, ages, and races. aCHANGE Universe Studios now stands as a revolutionary entity in the entertainment industry, pioneering diversity-focused projects and digital streaming platforms that reach millions.

Dr. Cathy Howard’s Early Journey and Vision

How Dr. Cathy L. Howard is Transforming the Entertainment Industry

Photo Courtesy: Cathy Howard

Dr. Cathy Howard’s dedication to the entertainment industry is rooted in personal experience. At sixteen, she set out to pursue acting but encountered barriers that limited her opportunities. A lack of formal education initially held her back, yet she persevered and earned her high school diploma at the age of twenty, solidifying her belief in the adage, “All Things Are Possible.”

Throughout her life, Dr. Howard faced challenging circumstances but continued nurturing her dream. A turning point came when she started teaching life lessons to her son through the performing arts. Her creative work on stage plays like All I Need and Issues resonated deeply with young audiences, addressing themes of self-worth and liberation from societal pressures. This impactful work gained attention from juvenile systems and women’s shelters, fueling her determination to make a lasting difference.

Founding aCHANGE Universe Studios: A Platform for Discovery

In 2011, Dr. Howard moved to Atlanta, inspired by the flourishing entertainment scene that included renowned studios like Tyler Perry Studios. After realizing the talent gap among aspiring actors, she decided to address this need directly. She developed a rigorous curriculum and training program known as “Pressure Cooker with Ms. Cathy,” designed to equip artists with the skills and discipline required in the entertainment industry.

Her dedication to the craft began in humble surroundings, teaching one student from her one-bedroom apartment. Her teaching, described as transformative, gained momentum and eventually evolved into a full-fledged talent development program that would set the foundation for aCHANGE Universe Studios.

aCHANGE Universe Studios: Supporting Talent from All Walks of Life

aCHANGE Universe Studios exemplifies Dr. Howard’s commitment to inclusivity and talent cultivation. As the first 21st-century entertainment studio designed to support talent across diverse backgrounds, aCHANGE Studios provides aspiring performers with the tools and platforms they need to thrive. From its vast digital streaming networks to its commitment to training and character development, the studio’s approach remains holistic and community-centered.

Dr. Howard’s signature concept, “The Power of Not Letting Go,” underscores the studio’s mission, as she believes in uplifting those who feel overlooked or forgotten by mainstream media. Her personal journey of persistence serves as an example for young dreamers to continue pursuing their aspirations despite obstacles.

A Diverse Entertainment Network: Services and Opportunities

The scope of aCHANGE Universe Studios includes a variety of innovative services across multiple platforms:

  • TACTV, POCKO Channel, and aCHANGE Broadcast Network: These digital streaming platforms reach a broad audience and promote a wide range of content, ensuring that diverse stories find a voice in the media.
  • Autumn Tytus Arts & Production Studios: A creative hub for producing film and television content.
  • PCAS University: Dr. Howard’s educational institution that offers specialized training in fine arts and character development. Known as the first “Character Development University,” PCAS University provides intensive training in acting, singing, and other performing arts, shaping students into industry-ready professionals.
  • TM Star Entertainment and TM Casting Agency: These divisions manage casting and talent representation, helping aspiring actors, singers, and dancers gain visibility in the entertainment world.

Through these divisions, aCHANGE Universe Studios not only produces and distributes entertainment but also empowers individuals to take control of their creative careers.

The Impact of the COVID-19 Pandemic on Dr. Howard’s Mission

The COVID-19 pandemic brought Dr. Howard’s mission into sharper focus. Recognizing the uncertainty and upheaval the pandemic caused, she was determined to give hope to aspiring talents whose dreams were on hold. By intensifying the studio’s outreach and expanding digital training programs, she offered aspiring actors and performers a chance to refine their skills, preparing them for when opportunities would inevitably return.

The Core Values Driving aCHANGE Universe Studios

How Dr. Cathy L. Howard is Transforming the Entertainment Industry

Photo Courtesy: Cathy Howard / POCKO Channel

At the heart of aCHANGE Universe Studios lies a set of core values that define its mission:

  • Inclusivity: Dr. Howard’s studios are open to individuals from all ages, races, and walks of life. She believes that every person possesses unique talents that deserve recognition and a stage.
  • Discipline and Skill: Training at aCHANGE Universe Studios emphasizes commitment and hard work. The “Pressure Cooker with Ms. Cathy” curriculum, in particular, is known for instilling the discipline necessary for success in a competitive industry.
  • Community Empowerment: Beyond entertainment, aCHANGE Universe Studios actively engages with local communities, providing educational resources and organizing events that encourage personal and artistic growth.

The Future of aCHANGE Universe Studios

As a pioneer in talent discovery and development, aCHANGE Universe Studios is positioned to leave a lasting mark on the entertainment industry. By creating an inclusive platform that champions diversity and innovation, Dr. Howard is opening doors for countless talents who may have otherwise gone unrecognized.

The studio’s extensive network of services, educational programs, and streaming platforms continues to evolve, aligning with Dr. Howard’s vision of empowering “Ordinary People with Extraordinary Talents” to reach new heights.

Contact Information

To learn more about aCHANGE Universe Studios and the opportunities it offers, visit the official websites or contact the studio directly:

For more information about PCAS University, TACTV, and the POCKO Channel, visit:

Dr. Cathy L. Howard and aCHANGE Universe Studios stand as a testament to the power of perseverance, faith, and the unwavering belief in one’s dreams. Through aCHANGE Universe Studios, countless undiscovered talents now have a place to realize their ambitions and make their mark on the world stage.

 

Published By: Aize Perez

How Franchises Have Changed Since the 1990s

The Chicago Journal Staff on November 13, 2024

By: Nik Korba

At the dawn of the 1990s, only the cutting-edge franchises utilized the technological innovation known as the Internet. Over the next three decades, however, the Internet became an essential element of franchises, playing a pivotal role in virtually every aspect of business operations. From recruiting to marketing to managing their finances, today’s franchises leverage the Internet and the tools it supports to drive business success.

Jason Stowe, VP of Franchise Development for Cyberbacker International, has witnessed the evolution of the franchise industry. Over the past three decades, he has operated his franchises and advised others on what it takes to succeed as a franchiser and franchisee.

“One of the notable shifts I’ve seen in franchising is technology integration, particularly through online marketing, automation, and digital platforms for operations and training,” Stowe says. “The advent of social media and targeted online advertising has revolutionized how franchises reach customers, making lead generation faster and more precise.”

When Stowe joined Cyberbacker in 2021, he stepped into a leading role at a franchise company that couldn’t operate without the Internet. As the world’s leading provider of world-class administrative support and virtual assistant services, Cyberbacker uses online technology to provide virtual assistants from anywhere to anyone in the world. It leverages the internet to help businesses connect more efficiently and affordably with premier talent who can support various businesses.

“The changes that have occurred in franchising over the past 30 years were catalyzed by the growth of the internet, the evolution of mobile technology, and the proliferation of cloud-based services,” Stowe explains. “As those technologies emerged and took hold, they allowed franchisors to streamline operations, provide real-time support, and expand training. Digital transformation has also enabled franchise models to scale faster and more efficiently.”

Keeping Pace with Customer Expectations

As the internet was empowering new business capabilities, it was also reshaping customer expectations. The internet facilitated greater accessibility and convenience, leading customers to expect companies to be available 24/7 with online ordering and customer support. The internet also fueled a desire for instant gratification, meaning companies were expected to provide rapid deliveries and real-time responses.

By leveraging the internet’s new tools, franchises could keep pace with customer expectations, pivoting to provide the type of service the next generation of consumers had come to expect.

“Consumers today expect convenience, speed, and seamless experiences,” Stowe shares. “Franchising models have evolved to meet changing consumer expectations by becoming more customer-centric. Franchises use innovative, tech-driven models such as mobile apps, enhanced customer service, and virtual support services to meet customers where they are and deliver the experience they are expecting.”

The agility with which franchises have responded to changing customer expectations speaks to the dynamism of the business model. This segment of the business world has planted its flag in diverse markets, both domestically and internationally.

“From the beginning, I saw that franchising offered a dynamic environment where I could learn and contribute in multiple areas,” Stowe shares. “What first drew me was the opportunity to help others succeed in an industry that fosters fast-paced growth. I was also attracted by the chance to develop various skills, from sales and operations to real estate site selection and development, brand building, and nurturing trust-filled relationships between franchisors and franchisees.”

Meeting Business Challenges With Resilience

The ways in which franchising has evolved over the past 30 years have only increased its value, resulting in an extremely resilient business model. Some reports show that 85 percent of franchises remain open after five years, much higher than the 55 percent success rate provided by the US Bureau of Labor Statistics for all new businesses.

“Franchising has proven resilient because it offers a scalable business model with built-in support systems for franchisees, including training, brand recognition, and ongoing operational guidance,” Stowe explains.

Whereas independent companies often must spend years establishing a good reputation, franchises have it on day one. The brand loyalty and trust they enjoy from operating under an established name drive favorable customer behavior, allowing franchises to thrive in competitive markets.

Stowe also cites manageable financial entry points as a reason franchising shows higher-than-average resilience even when economic conditions are challenging.

“Challenging economic shifts often fuel franchise growth,” he says. “During downturns, franchising can provide individuals with a lower-risk opportunity to start their own business compared to independent ventures.”

Today’s franchising industry offers entrepreneurs promising opportunities to achieve long-term business success. Those who find the right franchise for their skills and dedicate themselves to its growth may enjoy the same satisfaction and success Stowe has found.

“Being adaptable, persistent, and growth-focused are key traits in modern franchising,” he shares. “Those who approach the task with thorough due diligence, a strong understanding of the chosen industry, and networking skills can find success.”

Published by: Holy Minoza

CHERRY: Excellence in Mechanical Keyboards and Beyond

The Chicago Journal Staff on November 13, 2024

The seeds of innovation were sown in the basement of a bustling restaurant in Highland Park, Illinois. Here, the first microswitches were produced, marking the start of a journey that would redefine precision and durability in electronic components. From these humble beginnings, CHERRY blossomed into a global leader synonymous with quality, innovation, design, and sustainability. The story of CHERRY is a testament to American entrepreneurship blended with German engineering prowess.

CHERRY’s rise began in earnest after its entry into the US automobile market, setting the stage for expansion across oceans and industries. In the early 1960s, Walter Lorain Cherry ventured to Europe, propelling the brand into new territories. This strategic move laid the foundation for CHERRY’s ethos: merging robust American entrepreneurial spirit with meticulous German engineering.

Today, CHERRY stands at the pinnacle of input device manufacturing. Whether for office use, gaming enthusiasts, or healthcare professionals, CHERRY’s products embody quality, durability, and performance. For those who prioritize these attributes in keyboards and mice, CHERRY is a reliable brand.

Crafting High-Quality Typing Experiences

The legendary CHERRY MX switches are at the heart of what makes this brand stand out. These switches set a high standard in mechanical keyboards, offering linear, tactile, and clicky options tailored to various typing styles and preferences. This pioneering spirit in mechanical keyboard switch technology has fortified CHERRY’s reputation as an industry leader.

Expanding into full keyboard production was a natural progression for CHERRY. This allowed tremendous control over product performance and quality, ensuring they met high standards consistently. This move wasn’t just about diversifying product lines but about enhancing user experience by addressing consumer demands and bolstering brand recognition.

Rising Above Industry Challenges

Navigating an overcrowded marketplace presents challenges, from differentiating products amidst similar specs to overcoming limited brand awareness channels. However, what sets CHERRY apart is its ability to deliver superior build quality, backed by extensive warranties and customer service excellence.

“Enter Excellence” is CHERRY’s guiding mantra, reflecting a relentless pursuit of improvement. For CHERRY, excellence is not just about current achievements but shaping future innovations. CHERRY doesn’t just create input devices; it enables users across various domains to maximize their outputs efficiently and reliably, making it a viable choice for anyone aiming for excellence.

A Legacy Built on Trust

What truly differentiates CHERRY from competitors is its unwavering dedication to pushing boundaries without compromising on quality or durability, regardless of the use case—from office environments to intense gaming sessions or critical healthcare operations.

Collaborations with professionals from various fields have been instrumental in refining CHERRY’s offerings based on real-world feedback, ensuring that every product bearing the CHERRY name consistently exceeds user expectations.

As CHERRY continues its journey, “Enter Excellence” remains more than just a claim. Every interaction with a CHERRY product is designed to help users achieve their goals.

Summary

Initially gaining recognition in the US automobile market, Cherry expanded internationally, blending American entrepreneurship with German engineering. Known for its high-quality CHERRY MX switches and durable, reliable products, the company has become a trusted name in the office, gaming, and healthcare industries. CHERRY’s commitment to innovation, user experience, and customer satisfaction has allowed it to maintain a strong presence in a competitive market, continuously striving for excellence in all its offerings.

Published by: Holy Minoza

Prospects on Fire: Innovative Social Media Strategies for Growth

The Chicago Journal Staff on November 13, 2024

By: Nic Abelian Prospects on Fire, a leader in organic lead generation and digital marketing, is on a mission to reshape how small businesses and service-based providers achieve growth through social media. Founded by Anthony Walker, the company brings over eight years of experience in marketing innovation to an industry that has long struggled with broken promises and lackluster financial growth. This initiative is gaining recognition for its commitment to supporting small businesses with tailored strategies that drive sustainable growth and long-term success. By focusing on the unique challenges small businesses face, it provides practical solutions that foster resilience and measurable outcomes. The journey of Prospects on Fire started from a deeply personal place. Anthony Walker, the company’s owner, recalls witnessing his mother’s small business struggle despite investing in various lead generation services. The experience highlighted the gaps in traditional marketing services, which often deliver little to no meaningful growth. Walker was driven to provide a solution, building Prospects on Fire around a commitment to changing the narrative. “What sets us apart from other lead generation companies is our personal connection to the work we do. We know what it feels like to be on the brink of losing everything. Our mission isn’t just about numbers and sales – it’s about people and dreams,” he says. Prospects on Fire’s comprehensive services are structured to cover all aspects of digital marketing, from social media management and content creation to Facebook ads, Google ads, SEO, and branding. Each service is designed to build a cohesive strategy that brings measurable and meaningful results. The company’s team tailors every approach to the specific needs and goals of their clients, helping ensure a strategic alignment that fosters long-term growth. This level of personalization is rare in the industry, setting Prospects on Fire apart from competitors who often offer a one-size-fits-all solution. The company’s focus on organic lead generation is another standout feature. Many businesses rely heavily on paid advertising to boost visibility, which can quickly become expensive and unsustainable. Prospects on Fire emphasizes organic strategies that not only reduce client costs but also establish authentic, lasting engagement with target audiences. “Marketing has been plagued by outdated techniques and broken promises, and businesses are tired of the same old strategies that don’t deliver results,” Walker notes. “At Prospects on Fire, we think outside the box. Our fresh approach aims to ensure your business stands out and achieves the growth you deserve.” Understanding that each client’s journey is unique, Prospects on Fire begins each engagement with an in-depth analysis of the client’s business story, goals, and challenges. This attention to detail enables the team to build a customized digital marketing plan that is both effective and relevant. “Helping one person might not change the whole world, but it could change the world for one person,” Walker says, expressing the company’s mission to empower small businesses and help them succeed in an often competitive landscape. This philosophy has been central to Prospects on Fire’s success and underscores their dedication to meaningful client relationships. Prospects on Fire’s content creation strategy further distinguishes the company, as it goes beyond simple social media management. The company produces high-quality, engaging content that resonates with audiences and converts interest into actionable engagement. “We don’t just manage social media channels; we create compelling, high-quality content that resonates with your audience,” explains Walker. This approach enables clients to stand out amid the crowded digital marketplace, building stronger connections with their customer base.
Prospects on Fire Innovative Social Media Strategies for Growth

Photo Courtesy: Anthony Walker

Walker and his team draw from their firsthand experience working with small businesses, a factor that has greatly contributed to their success. “Our experience gives us an in-depth understanding of the hurdles small businesses face,” he says. “We address these challenges with targeted solutions designed to drive real results.” This practical experience, combined with an innovative approach to digital marketing, allows Prospects on Fire to offer a full suite of services that provide clients with a unified, impactful online presence. A proven track record of success backs up the company’s approach. Prospects on Fire has helped hundreds of small businesses achieve sustainable growth, transforming their struggles into success stories. Their features on major platforms further validate the effectiveness of their methods and the respect they have earned in the industry. Each success story reflects Prospects on Fire’s dedication to creating a tangible impact on their clients’ businesses and lives. Walker’s guiding philosophy, “The premier way to predict the future is to create it,” is embodied in Prospects on Fire’s work. The company continuously adapts and innovates, staying ahead of the digital marketing curve to ensure clients’ success in a rapidly evolving landscape. “Great things in business are never done by one person. They’re done by a team of people,” Walker says, echoing the collaborative spirit that defines Prospects on Fire. This team-centered approach reinforces the company’s commitment to clients as partners in growth rather than just transactions. For small business owners and service-based providers looking for a fresh perspective on digital marketing, Prospects on Fire offers a clear and compelling choice. Their focus on long-term, sustainable growth through organic lead generation and innovative digital marketing strategies aims for clients to achieve lasting results without sacrificing authenticity or engagement. As Socrates wisely noted, “The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” Prospects on Fire has embraced this philosophy wholeheartedly, dedicating itself to building new opportunities and success stories for its clients. To learn about Prospects on Fire and their approach to social media marketing and organic lead generation, visit Prospects on Fire, Facebook, and Instagram. Published by: Josh Tatunay