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Brazilian Finance Influencers: From Economic Adversities to Digital Bastions

Brazil, with its array of natural and cultural beauties, often contrasts with its economic fluctuations, alternating moments of significant growth with deep recessions. In this landscape of financial uncertainties, the populace not only seeks to adapt but also longs for clear paths to thrive amidst the turmoil. In this backdrop, there’s a rising wave of financial influencers who, more than mere digital communicators, become true pillars of financial wisdom in the digital age.

Understanding Brazilian Culture Amidst Economic Challenges

The essence of Brazil, frequently celebrated in popular festivities and contagious rhythms, finds resilience as one of its most striking features. Paradoxically, while the population celebrates fervently, it also grapples with colossal financial challenges. The hyperinflation that plagued the country in the 80s and 90s and the economic recession of 2015-2016 are just a few crises that tested the tenacity of the Brazilian people. These events, combined with mistrust in financial and political institutions, heightened the need for financial self-reliance.

This perception grew especially among the youth. For them, relying solely on external solutions, especially from the government, was no longer an option. Thus, mastering their finances, more than a mere skill, transformed into a genuine act of rebellion and self-assertion.

The Rise of Digital Financial Maestros

In this space, where the hunger for quality financial information grew exponentially, finance influencers found fertile ground. Through popular digital platforms like YouTube, Instagram, and TikTok, these experts not only shared invaluable tips but also built communities that were engaged and eager for guidance.

Unlike traditional experts and economists who sporadically appeared on television, these new financial gurus offer a more accessible and frequent approach. They became close figures, almost like personal financial advisors to their followers. Using straightforward language and practical examples, they demystify the world of investments and personal finance, making it accessible to everyone.

Brazil’s Finance Popstars

Thiago Nigro (@thiago.nigro)
Founder of the “Primo Rico” channel, Thiago Nigro emerged in the national financial scene with a direct and practical approach to investments and personal finance. His journey, from selling his share in an investment advisory firm to creating the Primo Group, showcases his passion for financial education. Through his platforms, he aims to demystify the world of investments and promote financial independence. His impact on the financial scene is also evident through Finclass, an educational platform striving to enhance financial education in Brazil by blending expertise with high-quality audiovisual production.

Nathália Arcuri (@nathaliaarcuri)
Nathália Arcuri is the creative mind behind “Me Poupe!”, Brazil’s first financial entertainment platform. Her approach is captivating, combining humor and education to make personal finance accessible to the general public. With a diverse online presence, spanning a YouTube channel, blog, podcast, and even books, Nathália has reshaped how Brazilians perceive and interact with money. Her mission is to provide financial autonomy and shatter taboos about investments and economics.

Tiago Reis (@tiagoreis)
As the founder of Suno Research, Tiago Reis has established himself as a benchmark in investment analysis. His background in business administration, coupled with hands-on experience, grants him a unique and valuable perspective. Tiago is known for his meticulous, research-driven approach. His insights into the financial market, particularly in stocks, have guided thousands of Brazilians in making informed and strategic investment decisions.

Nath Finanças (@nathfinancas)
Nathália Rodrigues, better known as Nath Finanças, has become a go-to for individuals seeking to organize their financial lives. With her straightforward, no-nonsense approach, she offers practical advice for those looking to manage on a tight budget. Nathália’s mission is clear: democratize financial information and ensure everyone has access to the necessary tools and knowledge to achieve financial freedom.

Carlos Magno (@carlosmagno)
Carlos’s content advocates a new lifestyle to achieve financial freedom, and he consistently ties success to study, organization, practicing healthy habits, and financial intelligence to save and invest. He is the mentor of “MVI”, one of the country’s most sought-after financial training programs. Carlos has a loyal following who have been with him for a long time and have witnessed his transformation from a law student living in the outskirts to a multimillionaire. Carlos is known for speaking his mind fearlessly. His authenticity has fostered a strong community of over 1 million followers.

In the ever-shifting economic landscape of Brazil, digital finance influencers have emerged as beacons of hope and guidance, skillfully bridging the gap between complex financial concepts and the everyday concerns of the public. Drawing from Brazil’s rich talent of resilience and adaptability, these influencers have not only reshaped the narrative around money but have also democratized financial education, ensuring it is accessible, relatable, and empowering. As the digital age continues to evolve, their pivotal role underscores the importance of authentic, grounded, and user-centric financial guidance in navigating the intricate paths of personal finance and investment. Their ascent is a testament to the transformative power of digital platforms, intertwined with the enduring spirit of the Brazilian populace.

Cook County’s Real Estate Problem

Cook County, home to the iconic Windy City, is facing a slew of challenges on multiple fronts. One of the most pressing issues is the spiraling property taxes, which have seen a dramatic surge in recent years. Particularly in the suburbs, homeowners and business proprietors have been hard-hit. Residential properties in some areas experienced a staggering 127% increase in two decades, while some business properties in the suburbs saw even steeper hikes.

But property taxes are just the tip of the iceberg. The broader real estate sector in Chicago is engulfed in uncertainty, with over 80% of commercial real estate professionals anticipating a bleak 2023, according to CoStar. This number is up from 65% the previous year and is fueled by concerns about rising crime, recent political shifts with the election of Mayor Brandon Johnson, heightened interest rates, and looming recession worries on a national scale.

The Real Estate Center at DePaul University and the Urban Land Institute Chicago District Council’s report paints a similar grim picture. Astonishingly, more than three-quarters of the professionals expect the U.S. to face an economic downturn by the end of the year. However, not all is gloomy – close to half are still optimistic about the latter part of 2023, and 38.6% hold a positive outlook for 2024.

Another pressing issue in this intricate puzzle is the surge in tax appeals, which has placed Chicago as the second-most popular U.S. city for such actions, behind only Kansas City, MO. As James Shilling, a finance professor at DePaul, succinctly put it, the current market dynamics are unparalleled. And while employment figures show promise, the real estate sector’s challenges seem unrelated to housing, which is a departure from patterns observed in previous recessions.

Local investors are keenly monitoring Mayor Brandon Johnson’s initiatives, hopeful that an increase in downtown office workers might offset the declining property values, especially for older office buildings in the Loop business district. Despite the potential, some landmarks, such as the Chicago Board of Trade Building and the Civic Opera Building, face the possibility of selling at substantially reduced rates or confronting monetary difficulties.

The shifting nature of work is an additional complicating factor. The trend towards remote work is exacerbating the decline in demand for office spaces. As Greg Warsek of Associated Bank remarked, the office sector’s desirability has dimmed, a sentiment that’s unlikely to change in the near future as a result of the work from home movement catalyzed by the pandemic.

Couple this with Cook County’s unpredictable property tax rates, and it’s evident why the real estate landscape is tumultuous. As Mike Kamienski from Baker Tilly underscores, these variable tax rates are formidable barriers for finalizing deals in the city, catalyzing tax appeals as a means to ease some of the burden off of the shoulders of property owners.

However, it’s not all doom and gloom. Sectors such as industrial properties, data centers, and multifamily housing are showcasing resilience. But, like all other facets of the market, they too aren’t insulated from the broader economic uncertainties.

As Mary Ludgin of Heitman aptly mentions, the strategy for many may be to invest amidst this uncertainty, banking on brighter days ahead.

Melanie Francesca: Melanie Francesca New Book The Angel Is A Journey Between Carnality And Spirituality

Dubai’s very own literary enigma, Melanie Francesca, has taken the art and literature world by storm. Her latest creation, The Books of the Secret, has fascinated many, drawing readers into a journey of self-awareness and spiritual exploration. Presented with her artwork installation THE BOX at the prestigious Primaticcio Gallery, Dante Alighieri, in Rome, Melanie’s mastery of blending words and illustrations has entranced audiences and earned praise from esteemed psychologist Maria Rita Parsi, who commends Melanie’s talent for uncovering profound meanings in the ordinary and extraordinary. The great Italian psychologue describes Melanie Francesca as “an author capable of making the imagination gallop a thousand, without borders. Melanie Francesca is a surprise, above all and first of all, for her extraordinary ability, melodiously and dreamily expressed, to build emotional scenarios that are rooted in every myth and every time. A female James Joyce to sip to open the doors beyond our unconscious.”

“We are miracle factories just get out of the prison of the ego and the mind,” says Melanie Francesca, “This is why when one creates, and everyone can reach this dimension of creation, one leaves the mind and philosophy, and one stops thinking. We think of colors, we think of sounds, we think of vibrations but in a different way from the mind. Rather than thinking, we begin to feel. The brain of the heart is more powerful than the mind, and this is the key not only to the artistic process but to intuition in general, such as the scientific one when the genius makes a discovery that overturns every known concept of the universe such as quantum theory for example, or an archaeological intuition that will upset all past vision of history. I am convinced that true knowledge resides in intuition, and humans are increasingly approaching this way of feeling, shamanic instead of rational. We are in a new world.”


At the heart of Melanie’s exhibition, Rome, lies her magnum opus, THE BOX, an installation that beautifully weaves classical mythology with contemporary insights. This impressive artwork, weighing a staggering 400 kilograms and measuring three by three meters, invites viewers on an intimate voyage through human history, unraveling the intricacies of the human condition. Born in 2017 under the aegis of the Minister of Tolerance of the United Arab Emirates, “The Box” pays homage to Western and Middle Eastern cultures, promoting embracing diversity and pursuing harmony. H.H. Nahayan Bin Mubarak Al Nahayan, who believes in her exceptional talent, mentions: “Melanie skillfully combines her form of prayer to the universe and the omnipotence of nature, as well as to the grandeur of the human being. In a technological age like ours, it is a message of freedom, hope, and undeniable modernity.”

“In The Box, I talk about angels and demons,” explains Melanie, “There is Ophelia, lying on the ground like the Ophelia of the Pre-Raphaelites, languid and sinuous of a very sensual beauty. And her hair is tangled by demons, which are nothing more than aggregated obsessive and negative thoughts that become real.

Each of our thoughts is like a comic strip. It is dense and not abstract. If we feed on heavy thoughts, sooner or later, we go to the bottom. Here, the floor of The Box is Ophelia, and she dies in Dante’s hell. There are also references to the depictions of Gustave Doré, who illustrated Dante Alighieri. Dante’s Inferno is an esoteric mystical treatise of what we can encounter in the afterlife but which is already manifested on earth. That’s why I wanted to exhibit The Box at the Dante Alighieri Institute because it was born from Dante Alighieri, from the Western history of posthumanism and the Renaissance. And then, in fact, you go up, on the walls that depict other Italian and European works of art, from Caravaggio to Michelangelo to the Virgin of Samothrace, to Canova and his pyramid with the door to the underworld. And then the Doge’s Palace in Venice and so on gazes on the abyss and on human reality, recognizable and transfigured.

Very important critics in Italy have spoken very well. The well-known psychologist Maria Rita Parsi called me a new James Joyce because I wrote a book of delirious poems made up of sounds and onomatopes, aphorisms that are music. Like James Joyce, I experience synesthesia, associations and the non-dimension of time, or the perception of a different time which is not material and human.” 

Melanie Francesca’s art has earned accolades from the public as well as from the experts in the field. Vittorio Sgarbi, a renowned art historian and the Undersecretary of State at the Ministry of Culture, shares a unique perspective on Melanie’s work. He draws parallels between her poetic language and the sacred texts, prophets, and even the Divine Comedy. Sgarbi further evokes the spirit of poets like Rimbaud and Baudelaire, suggesting that Melanie Francesca’s work continues the tradition of modern lyric poetry. He notes that even if not everything in her art is readily understood, it leaves a deep impression, emphasizing the importance of the solemn and cryptic in her creations, which greatly connect the viewer.

Stefano Zecchi, a philosopher and professor, also added his voice to the praise. He commended Melanie’s command over language and linguistic structure, describing her work as “very beautiful” in terms of literature. His words show the depth and complexity of Melanie’s artistic work, emphasizing the richness of her narrative and storytelling.

From these insights from experts, it’s evident that Melanie goes beyond aesthetic appreciation. Her work challenges viewers to engage with it on different levels. Her ability to combine elements of literature, symbolism, and historical context makes her a notable figure in the art world.


Melanie Francesca’s artistic timeline extends beyond visual art and explores the world of literature with her last translated published novel, “The Angel,” by Europe Books. This literary work represents a natural progression in her diverse themes. It serves as a continuation of her quest to rise above the disturbing noise of daily life and find meaning in the space of the soul and love.

In many ways, “The Angel” shares the essence of Melanie’s artistic vision. It welcomes readers to rise above the noise and distractions of modern life, encouraging them to explore the deeper dimensions of existence and pure nature. By venturing into the orderly space of the soul and love, Melanie’s novel offers a thought-provoking experience, inviting readers to begin a journey of self-discovery and reflection, much like her visual art has done for her audience over the years.

“The Angel is one of my favorite books,” says the writer. “It has a touching ending. The end is not an end but a beginning. It’s a dramatic book trying to help those like Dixi who feel betrayed not only by a man but also by life. Repeatedly. Alan is her angel, and he is there to help her for the same reasons that make him so close to his beloved. He, too, as a male, had the same experiences. So, in the book, there are all points of view, even of the boyfriend who makes her suffer and is a prisoner of the same karma. Because there are no victims or hunters, says the angel, being betrayed or betrayed is equal from the point of view of the afterlife. It is in these paradoxes that the strangeness, the out-of-line, the point of view that is not the human one is revealed. How can one say that the traitor is equal to his victim, the betrayed? Yet there is a logic that explains itself in the pages. The problem lies in the fact that the perpetrator and victim try to understand that they both have the same wound, which makes them act in one direction or another. They are two sides of the same coin. We need to go beyond matter and the ego to be able to see ourselves and the other with the eye of the soul and, therefore, get out of earthly duality. As long as we are in duality, we suffer. We belong to the karmic dimension of the victim and the hunter. But if you enter the space of the soul, which is in the famous presence that is talked about so much nowadays, you get out of this cannibalistic circuit. You get out of the famous karma.

In the space of the soul and spirit, there is peace. You see that the other attacks you, and instead of getting angry, you pity him because you see the suffering from which he is corroded, and you enter the space of compassion. This doesn’t mean having mercy on others in the traditional sense, but having the awareness that whoever is in front of you offends you because they suffer, and this has nothing to do with you. It’s his problem, and since he doesn’t accept your help, you don’t stand close to suffering his bullying to lighten him, but you leave, aware that the first to be loved by you must be you in order not to succumb, not to remain a victim. This transition from being perpetrator to victim is called awareness. And when you are in awareness, no one can really hurt you anymore because whatever happens, you are at peace. In the space of the soul. And then miracles happen.”

Melanie has grown as a versatile artist whose creative journey has left an unforgettable mark on the world of contemporary art and literature. From her early beginnings to her renowned exhibitions across Europe and the Middle East, Melanie Francesca’s artistic work has earned recognition. Melanie’s journey as an artist and author stands as an inspiration, enriching the cultural world with her thought-provoking and transformative creations. 

Shirrod Le’Det: Crafting the Blueprint for Life, Leadership, and Success One Moment at a Time

Shirrod Le’Det, a magnetic business visionary, believes that the realms of life, leadership, and enterprise are intimately interwoven. “The lessons we learn in our personal lives serve as building blocks for becoming effective leaders. That leadership savvy, in turn, propels our business endeavors, shaping our life’s course in a cyclical manner,” he shares, radiating a compelling zeal. His core belief? “Don’t see these aspects as isolated silos; they’re interconnected facets that mutually elevate one another.”

This isn’t your typical business jargon. Shirrod’s thoughts come from a place of integrated wisdom, built over 18 years of rich leadership and management experience. An Executive MBA graduate from the Jack Welch Management Institute Program, Director of the Executive Leadership Academy at Simmons College of Kentucky and he’s also an author. But it’s not his titles or degrees that make him unique; it’s his holistic approach to personal and professional development.

“The Now-to-Next blueprint is different from any other framework,” Shirrod says, “It’s all about being effective now to experience the moment, to be efficient in the future.” Shirrod focuses on what is known as “gap analysis,” keenly centering on skills and strategy. “I can give you the best business plan, the best strategy, but until I put people to the strategy, let them walk it out, it’s just a piece of paper,” he emphasized.

For Shirrod, transition is the key that links life, leadership, entrepreneurship, and business. “The best way to transition and be successful is to simply start growing intentionally. Take action, have better preparation, and have a strategy,” he recommends. He identifies four common gaps people face: guessing, avoiding, procrastination, or just plain stuck. His antidote is simple—growth. “Those are not transitional moments,” he says, dismissing the stumbling blocks.

Highlighting the versatility in his approach, Shirrod mentions “Today my clients might be small businesses, tomorrow it might be executives, the day after that it might be college students.” At its core, his Now-to-Next blueprint serves anyone “looking for the opportunity to learn, grow, then lead,” whether they are veteran executives, or entry-level individuals – his message is far reaching.

What makes this entrepreneur a guiding star in his niche is his insistence on effective living and strategic thinking. Shirrod’s philosophy of constant learning and leadership extends to the community level. “How I connect with other people provides opportunities for me to learn, grow, and then lead. That’s what life is about to me. I first learn, then I grow, and then I lead point-blank period. And I repeat the cycle,” he articulates passionately.

By the end of our interview, it was clear that Shirrod aims to educate and empower those he consults. “I really only focus on two aspects. It’s first the skill-sets available, then the strategy to move us forward,” he said, once more emphasizing his unique approach.

In the world according to Shirrod, life isn’t merely a sequence of random occurrences; it’s an intricately designed puzzle waiting to be solved. Each piece, each moment, forms part of a grand narrative that transcends the ordinary, beckoning us to elevate not just ourselves but also the communities we touch. Shirrod’s audacious take on personal and professional enrichment is an invitation to reframe our views on growth, leadership, and the magnificent tapestry of life itself.

To delve further into the universe that is Shirrod Le’Det and his groundbreaking Now-to-Next Blueprint, you’re invited to explore his website or initiate a dialogue with him on LinkedIn. This could be your stepping stone to unleashing your own untapped reservoirs of potential.