Jack Fulton Smith: Adapting to the New Normal and Keeping Fans Entertained
In the UK music industry today, one name stands out: Jack Fulton Smith, a talented musician, and songwriter. As a naturally gifted musician, he did not professionally learn to write or make music but instead relied on his talent and instinct to create some of the best melodic tunes over the last few years.
Jack is a founding member of the UK music band Idolising Nova, a band that is currently making waves across the UK, Europe, and the Middle East. Some of the songs that Jack wrote have been played on national TV and on the radio in the UK. The songs have also done well in the Middle East, topping charts in Qatar. In 2018, Idolising Nova joined The Vamps on their European tour, entertaining crowds of more than 3,000 fans.
Jack is also an integral member of the Stilton Butchers, a family-run business, and has contributed immensely to the company’s growth. He currently serves as a digital marketer for Stilton, which is now one of the biggest online butchers in the UK and is particularly renowned for its excellent customer service, high-quality meat, and efficient nationwide delivery.
Despite the recent success the band has achieved, Jack noted that 2020 was a challenging year thanks to the pandemic, which had the world on lockdown for several months. According to him, in March 2020, it felt like the world was crumbling around him, and he lost all motivation to push himself and succeed at the time. “We had big plans for the year, including touring the UK and Europe with a major label band with a huge global fan base, but then the world was put in lockdown, and all our plans were out the window. How long is this going to last? How are we going to keep fans interested in us if we can’t play live shows? Should we delay releasing music?” he recalled.
With many questions and answers, Jack soon realized that the world hadn’t stopped moving, and he only needed to start figuring out the answers for himself. Jack notes that the goals are still the same, just the pathway to achieving them has changed. Rather than stop or delay the release of new music, the band used the lockdown period to intensify their work rate, and in 2020 alone, they released three singles, each of them amassing hundreds of thousands of streams.
According to Jack, keeping active was the best decision they ever made. Not only did their streaming numbers rocket, but their music was also played on ITV’s ‘This Morning’ with millions of viewers resulting in thousands of Shazams, and they topped radio charts in Qatar. Keeping active has resulted in record labels contacting the band and a few major label bands offering them support slots on their next tours when live shows can safely recommence.
He is driven by his desire to succeed and be the best version of myself. Besides the band’s music production, Jack is responsible for everything for the band, from writing the music with his bandmates to the day-to-day management. He is also responsible for building relationships and getting the opportunities to help them get to the stage where they sign a record deal with a major label.
In five years, Jack believes Idolising Nova will be signed to a major record label, touring the world and helping upcoming bands and artists by giving them advice and support and increasing their exposure opportunity. “Truly believing in something is very special, and if you can get people interested, invested, and talking about the thing you believe in, the sky is your limit, and you can achieve great things,” he concludes.
Learn more about Idolising Nova, your details, project details Here.