Numerous businesses have boomed after keeping a careful eye on the market and following the recent trends. Providing products and services that align with what is popular usually results in increased profit and more visibility as a brand. However, with the ever-changing dynamic of the commercial space, it is not sustainable to always be one step behind, letting it provide directives on what a venture should do next. Enterprises stand out and thrive in such a competitive field when they take the lead and introduce offerings that will start a trend themselves. This approach to doing business lies at the core of the Meaning of Mine, a lifestyle and fashion company established by Camaryn Swanson and Elle Swanson.
Power duo Camaryn and Elle are sisters, influencers, and fashion designers. At the age of twenty-one and eighteen, respectively, they have shown the potential of becoming colossal household names in the future. Hailing from the multicultural, fast-paced Miami Beach, they have always wanted to inspire girls to be the best versions of themselves and feel good in their own skin amidst society’s beauty standards and conventions.
These two creatives, raised in an entrepreneurially-oriented family, learned a solid work ethic from an early age. And for them, the emphasis should be placed not only on the quality of one’s brand but also the message that a venture wants to send across to its intended audience.
On a mission to empower women, Camaryn and Elle Swanson created the Meaning of Mine, which consists of several lines. Under the umbrella of this recognized brand are Mine Swim, Mine Sweats, and Mine Active, all of which utilize the best quality fabrics and rely on top of the line factories to carry out their production.
Since its establishment, the Meaning of Mine has stood out for offering designs that are breaking barriers and introducing the newest trends. This rise to the top of the industry was made possible because Camaryn and Elle Swanson intimately know their customers. As lifestyle specialists, they are able to foresee what can tickle the fancy of the market as well as which products can attract and retain loyal customers.
Through its online shop, the Meaning of Mine delivers pieces that are crafted to foster confidence, comfort, power, and beauty in their wearers. Currently, it boasts an inventory of must-have items. Some of its signature offerings — and what the brand is immensely known for — is its string bikinis that hold women up in all the right places, sweats that are immensely comfortable to wear, and the newly introduced activewear designed to make people feel the urge to work out and get things done all day long.
As a 100% women-owned and operated brand, the Meaning of Mine stands in solidarity with women worldwide. And its founders Camaryn and Elle Swanson, have consistently demonstrated passion not only for women empowerment but also for charity events, environmental protection, and sustainability. They have recently shifted to eco-friendly fabrics, joining the sustainable fashion world and promoting efforts for a greener industry. Additionally, these two impressive entrepreneurs have used their platform and created a blog on their website that connects young women, engaging them with topics on health, lifestyle, fashion, relationships, and more.
Years from now, Camaryn and Elle Swanson look forward not only to share their love for fashion and fitness but also to expand the Meaning of Mine to a world-renowned lifestyle brand.
Learn more about Camaryn Swanson through her Instagram page and check out Elle Swanson on her Instagram. More information about the Meaning of Mine can also be found on its website and Instagram page.