How Hunter J. Haselrig is Utilizing Media to Empower Others
By: Nova Thompson
Hunter J. Haselrig, the Founder and CEO of Positive Space Media, has built more than a thriving media business—he’s created a mission-driven platform that blends media innovation with community empowerment.
Now, he’s launching a program that’s poised to change lives.
“At the end of the day, it’s not just about building a business,” says Haselrig. “It’s about building a platform that creates real impact.”
From Passion to Platform
Haselrig launched Positive Space Media in 2017 with a vision rooted in storytelling, technology, and impact. The company spans film, advertising, AI, and education—anchored in Chicago with initiatives and partnerships reaching into Birmingham, Alabama and Las Vegas, Nevada. As the business scales, Haselrig never loses sight of his deeper goal: using media as a tool for positive impact.
His latest venture, The Positive Space Academy Creators Cohort, is a nonprofit initiative that provides hands-on media training, mentorship, and storytelling opportunities for aspiring creatives ages 16 to 21. The Creators Cohort introduces youth to every element of media production—from cinematography and lighting to editing, journalism, and entrepreneurship.
Bridging the Gap Through Innovation
The idea for the Creators Cohort was developed out of a pressing need. Many students from underserved communities lack access to industry mentors, professional training, or exposure to careers in media. These young people often have talent and passion but no clear pathway to turn those gifts into opportunities.
The program trains students to tell authentic stories and document the realities, challenges, and achievements of their communities. Working under the guidance of experienced professionals, students will develop technical filmmaking skills and produce content that highlights small businesses and local change-makers across the country.
More Than a Program—A Pipeline
The Creators Cohort is an economic development initiative. Through a strategic partnership model, students will gain exposure to real clients, internships, and job opportunities. Positive Space Media and its partners also plan to incorporate a Business Impact Fund—awarding micro-grants to small businesses featured in the students’ documentary work. Businesses can use the grant for marketing or pay it forward to a philanthropic cause.
By tying creative storytelling with entrepreneurial capital, Haselrig hopes to create an ecosystem where both creative talent and local businesses thrive.
A Vision with National Implications
The Positive Space Academy Creators Cohort will launch in Birmingham, Alabama, and Chicago, Illinois, with plans to expand the cohort to more communities in the near future. The program will operate after school and throughout the summer, taking cohort members through a curriculum that culminates in real-world productions. Students will also receive mentorship from filmmakers, journalists, and creative directors working at the forefront of today’s media landscape.
“My hope,” Haselrig says, “is this gives our cohort members the confidence and tools to create a future where they can create and thrive.”
Building the Future, One Story at a Time
In just a few years, Hunter J. Haselrig has gone from startup founder to media mogul and community builder. But he’s just getting started. As Positive Space Media continues to grow, so too does its purpose.
“What drives me isn’t the revenue,” Haselrig says. “It’s knowing that we’re creating something that empowers others—especially the next generation—to tell their story, find their power, and build something meaningful. I cherish the amazing opportunity to wake up and work with my friends on amazing projects while making real change. I want to make sure we truly embody our company name: Positive Space Media.”