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The Chicago Journal

How Hunter J. Haselrig is Utilizing Media to Empower Others

By: Nova Thompson

Hunter J. Haselrig, the Founder and CEO of Positive Space Media, has built more than a thriving media business—he’s created a mission-driven platform that blends media innovation with community empowerment.

Now, he’s launching a program that’s poised to change lives.

“At the end of the day, it’s not just about building a business,” says Haselrig. “It’s about building a platform that creates real impact.”

From Passion to Platform

Haselrig launched Positive Space Media in 2017 with a vision rooted in storytelling, technology, and impact. The company spans film, advertising, AI, and education—anchored in Chicago with initiatives and partnerships reaching into Birmingham, Alabama and Las Vegas, Nevada. As the business scales, Haselrig never loses sight of his deeper goal: using media as a tool for positive impact.

His latest venture, The Positive Space Academy Creators Cohort, is a nonprofit initiative that provides hands-on media training, mentorship, and storytelling opportunities for aspiring creatives ages 16 to 21. The Creators Cohort introduces youth to every element of media production—from cinematography and lighting to editing, journalism, and entrepreneurship.

Bridging the Gap Through Innovation

The idea for the Creators Cohort was developed out of a pressing need. Many students from underserved communities lack access to industry mentors, professional training, or exposure to careers in media. These young people often have talent and passion but no clear pathway to turn those gifts into opportunities.

The program trains students to tell authentic stories and document the realities, challenges, and achievements of their communities. Working under the guidance of experienced professionals, students will develop technical filmmaking skills and produce content that highlights small businesses and local change-makers across the country.

More Than a Program—A Pipeline

The Creators Cohort is an economic development initiative. Through a strategic partnership model, students will gain exposure to real clients, internships, and job opportunities. Positive Space Media and its partners also plan to incorporate a Business Impact Fund—awarding micro-grants to small businesses featured in the students’ documentary work. Businesses can use the grant for marketing or pay it forward to a philanthropic cause.

By tying creative storytelling with entrepreneurial capital, Haselrig hopes to create an ecosystem where both creative talent and local businesses thrive.

A Vision with National Implications

The Positive Space Academy Creators Cohort will launch in Birmingham, Alabama, and Chicago, Illinois, with plans to expand the cohort to more communities in the near future. The program will operate after school and throughout the summer, taking cohort members through a curriculum that culminates in real-world productions. Students will also receive mentorship from filmmakers, journalists, and creative directors working at the forefront of today’s media landscape.

“My hope,” Haselrig says, “is this gives our cohort members the confidence and tools to create a future where they can create and thrive.”

Building the Future, One Story at a Time

In just a few years, Hunter J. Haselrig has gone from startup founder to media mogul and community builder. But he’s just getting started. As Positive Space Media continues to grow, so too does its purpose.

“What drives me isn’t the revenue,” Haselrig says. “It’s knowing that we’re creating something that empowers others—especially the next generation—to tell their story, find their power, and build something meaningful. I cherish the amazing opportunity to wake up and work with my friends on amazing projects while making real change. I want to make sure we truly embody our company name: Positive Space Media.”

Can Sleep Tracking Apps Actually Help You Improve Your Sleep?

Sleep tracking apps and devices have become incredibly popular, promising to unlock the secrets of a good night’s rest and help people optimize their sleep. But can these digital tools actually deliver on that promise and genuinely help someone improve their sleep? The answer is nuanced, involving a look at how they work, their potential benefits, and their inherent limitations when assessing sleep quality.

Read also: Fixing Your Sleeping Habits for Night Shift Workers

How Do Sleep Tracking Apps and Devices Actually Work?

Most consumer-grade sleep tracking apps and devices do not directly measure brain waves, which is the gold standard for accurately determining sleep stages in a clinical sleep study. Instead, they rely on a combination of other metrics to estimate sleep patterns and thereby gauge sleep quality.

  • Movement Sensors (Accelerometers): Many trackers, whether worn on the wrist, placed under the mattress, or utilizing a smartphone’s internal sensors, primarily detect movement. The assumption is that less movement indicates sleep, while more tossing and turning might suggest restlessness or being awake. These sensors are quite effective at distinguishing between periods of activity and stillness.
  • Heart Rate Monitors: Some devices incorporate heart rate sensors, measuring the beats per minute. Changes in heart rate, particularly a decrease as someone falls asleep and variations during different sleep stages, can provide additional clues about sleep cycles. Heart rate variability, the time between heartbeats, is also sometimes used as an indicator of autonomic nervous system activity during sleep.
  • Sound and Environmental Sensors: Certain apps or devices use microphones to detect sounds like snoring, talking in sleep, or environmental noises that might disrupt sleep, such as a loud neighbor or traffic. Some also monitor ambient light and room temperature, factors known to influence sleep quality.
  • Proprietary Algorithms: All the collected data from these various sensors is then fed into complex algorithms. These algorithms attempt to categorize periods of rest into different sleep stages, such as light sleep, deep sleep, and REM (Rapid Eye Movement) sleep, and to estimate overall sleep duration and quality.

It is important to remember that these methods are estimations, not direct physiological measurements of brain activity. While they are getting more sophisticated, they are not as precise as a polysomnography study conducted in a sleep lab, which measures brain activity via electroencephalography (EEG), eye movements, muscle activity, and breathing patterns. This distinction is crucial when considering the reported sleep quality.

What Are the Potential Benefits of Using Sleep Tracking Apps for Sleep Quality?

Can Sleep Tracking Apps Actually Help You Improve Your Sleep

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Despite their limitations in clinical accuracy for detailed sleep staging, sleep tracking apps can offer several benefits that might encourage better sleep habits and perceived sleep quality:

  • Increased Awareness: One of the most significant advantages is simply making people more aware of their sleep patterns. Many individuals have no accurate idea of how long they truly sleep or how often their sleep is disturbed. A tracker provides a tangible report, highlighting trends over time. This data can be a powerful motivator to prioritize sleep quality.
  • Identifying Trends and Habits: By consistently tracking sleep, people can begin to notice correlations between their daytime activities and nighttime rest. Someone might discover that late-night caffeine consumption consistently leads to less reported deep sleep, or that regular evening exercise improves their sleep efficiency. This allows for experimentation with different routines to see what works best for their own sleep quality.
  • Motivation for Sleep Hygiene: The data provided by a sleep tracker can act as a feedback loop, reinforcing good sleep hygiene practices. Seeing improved sleep scores after establishing a consistent bedtime, creating a dark and cool sleep environment, or avoiding screens before bed can be encouraging. These positive feedback loops can motivate consistent adherence to practices that support sleep quality.
  • Spotting Potential Issues: While not diagnostic tools, sleep trackers can sometimes flag patterns that might indicate a potential sleep issue. Frequent awakenings, consistent very low percentages of reported deep sleep, or regular loud snoring reports might prompt someone to consult a doctor or sleep specialist for a professional evaluation. This can act as an early warning system, potentially leading to diagnosis and treatment for conditions like sleep apnea or chronic insomnia, thus improving overall sleep quality in the long run.
  • Optimizing Wake-Up Times: Some sleep apps include “smart alarms” designed to wake someone during a period of light sleep, rather than deep sleep, within a user-defined window. The theory is that waking up during a lighter sleep stage can reduce grogginess and make the morning feel more refreshing, contributing to a better perception of sleep quality.

What Are the Limitations and Potential Drawbacks for Improving Sleep Quality?

While helpful for many, sleep tracking apps also come with limitations and potential drawbacks that users should consider when trying to improve their sleep quality:

  • Accuracy Concerns: The accuracy of sleep stage detection is a notable limitation. Consumer devices are generally good at detecting when someone is awake or asleep, but their ability to precisely differentiate between light, deep, and REM sleep stages varies significantly and is less reliable than lab-based methods. Someone lying perfectly still but awake might be registered as sleeping, for instance, skewing reported sleep quality.
  • “Orthosomnia”: A growing concern among sleep professionals is “orthosomnia,” a term describing an unhealthy obsession with optimizing sleep data. People can become overly anxious about achieving “perfect” scores on their trackers, leading to increased stress and ironically, worse sleep. Some individuals might spend excessive time in bed trying to boost their sleep duration numbers, which can actually exacerbate insomnia or create undue pressure regarding sleep quality.
  • Misinterpretation of Data: Without a professional understanding of sleep science, users might misinterpret the data provided by their apps. A low “deep sleep” score on a given night might not be cause for alarm, as sleep cycles naturally vary from night to night due to various factors. Over-reliance on numerical scores without considering how one actually feels can be misleading and lead to unnecessary anxiety about sleep quality.
  • Not Diagnostic Tools: It is crucial to remember that sleep trackers are consumer devices and are not regulated as medical devices. They cannot diagnose sleep disorders. If someone suspects they have a significant sleep disorder, such as sleep apnea or restless legs syndrome, a doctor’s consultation and a formal sleep study are necessary. Relying solely on a tracker for diagnosis can delay appropriate medical intervention, impacting actual sleep quality.
  • Privacy Concerns: Some sleep tracking apps collect a significant amount of personal data, including sensitive health information. Users should be aware of the app’s privacy policies and how their data might be stored or shared. This is an important consideration for anyone using these devices.

How Can People Effectively Use Sleep Tracking Apps to Boost Sleep Quality?

Can Sleep Tracking Apps Actually Help You Improve Your Sleep

Photo Credit: Unsplash.com

To genuinely improve sleep, people should use sleep tracking apps as a tool to gain insights, not as a definitive medical assessment or a source of anxiety. Here are some ways to use them effectively to enhance sleep quality:

  • Focus on Trends, Not Daily Scores: A single night’s data can be an anomaly due to normal biological variability or minor disruptions. Instead of fixating on a single “bad” night, look for consistent patterns over weeks or months. Does sleep consistently worsen after certain activities, like late-night screen time, or improve with specific routines, such as a consistent winding-down ritual? This trend analysis is more valuable for assessing overall sleep quality.
  • Combine Data with Self-Awareness: The most important indicator of good sleep is how someone feels upon waking and throughout the day. If the app shows a “poor” night of sleep but someone feels refreshed and energetic, they should trust their body’s signals. Use the data to explore why one might feel a certain way, perhaps correlating subjective feelings with objective measurements to better understand personal sleep quality.
  • Experiment with Habits: Use the insights gleaned from the tracker to make small, gradual changes to daily and nightly routines. Try adjusting bedtime by 15 minutes, managing light exposure in the evening, or changing exercise timing, then observe how these changes impact sleep patterns in the app’s reports. This iterative process can help optimize personal habits for better sleep quality.
  • Prioritize Foundational Sleep Hygiene: The app can reinforce the importance of established sleep hygiene practices. Maintaining a consistent sleep schedule, ensuring a cool, dark, and quiet bedroom, and winding down with relaxing activities before bed are fundamental practices for improving sleep quality, regardless of what the app says. The data can simply highlight how well these practices are being followed.
  • Consult a Professional for Persistent Concerns: If the data consistently points to significant sleep issues, such as prolonged difficulty falling or staying asleep, or if someone experiences persistent daytime fatigue, excessive snoring, or other concerning symptoms, it is essential to consult a healthcare professional. A sleep tracker can provide a useful starting point for discussion with a doctor, offering some preliminary data, but it cannot replace a medical diagnosis and treatment plan for underlying sleep disorders.

Read also: Home Remedies for Relieving Migraine Pain: Simple Solutions for a Common Headache Woe

Sleep tracking apps can be a valuable aid for many people interested in understanding their sleep better and making behavioral adjustments to potentially improve their sleep quality. They can enhance awareness and provide motivation for healthier habits. However, it is essential to approach them with a balanced perspective, recognizing their limitations and prioritizing how one feels over raw data points, while always seeking professional medical advice for genuine sleep concerns.