Cassandra Theagene started Strategic Genes with a purpose to target business women who have too much to handle. The company started operations five years ago with the sole aim of helping women entrepreneurs build and grow their businesses with ease. Cassandra has seen many women struggle to raise their children, take care of the family, get an education, and run a business. She thinks it’s not fair for one person to take on all that and still be expected to run a successful business. That informed her decision to start a business management and consulting firm that can take away this burden off many women’s shoulders.
Already, businesses have a survival rate of five years or less. Having seen the number of women on the verge of losing their businesses due to lack of time, Strategic Genes came to life. Cassandra helps businesses develop well-organized operational units that can exist without the owners. She is a professional business strategist, manager, and operator with experience in health care, entertainment, media, local government, and various campaigns and projects.
With a BA in Communications and Journalism, Cassandra is looking to do more than business coaches who only offer advice but not the work involved. Strategic Genes takes things a step further beyond what business coaches do. The company takes business owners by the hand and help them get the work done. The goal is to develop a system for each business that does all the work and makes growth happen.
Delegating is important for business success. There is bound to be a breakdown at some point if only one person is handling all the aspects of running a business. With a consultant like Strategic Genes, businesses get expert solutions that lead them to great success.
Strategic Genes targets service-based businesses that are ready to scale their businesses and trust an expert to help them achieve that. Cassandra prides herself on being a dominant force in the women-owned business consulting niche, her ability to drive results, and her passion for business growth. She has identified the right patterns and systems that work for her women clients, which explains the high success rate that she has enjoyed over the last five years.
In her words, “At Strategic Genes, our story is your reality! My passion for others to succeed drives everything we do to ensure that our women entrepreneurs are not left behind. I know what struggling to build a successful business is like. I want my fellow women business owners to achieve that success without the limiting factors and the lengthy learning curve.”
Strategic Genes did not come to exist as a dream. It was a decision Cassandra made when she realized that her corporate job could do away with her at any time. And since then, she has waxed stronger thanks to the significant changes she has made in her clients’ lives. Her five-year goal is to be the go-to consultant for women-owned small businesses while increasing her client base by 150%.
Learn more about Strategic Genes on the official website.