The NFT space was deepened with the development of Kingship, a partnership with Bored Ape Yacht Club.
The virtual group within the Metaverse recently reached out to music producers who have helped the stars create hits to further their cause.
Veteran producers Chauncey “Hit-Boy” Hollis and James Fauntleroy will be serving as co-executive producers.
They will also be the writers of the band Bored Ape and work on creating music for NFT-inspired characters in the videos and worlds of the Metaverse.
Céline Joshua of Universal Music Group’s 22:22 label founded the Kingship project. Bored Ape Yacht Club and Mutant Ape Yacht Club NFT.
The NFTs are licensed by famed collector Jimmy “j1mmy” McNelis.
The group’s concept can easily draw similarities with the legendary virtual band Gorillaz.
The main difference is that Kingship is created with a handful of valuable NFTs as the starting material.
Hit-Boy is a well-known hip-hop producer and three-time Grammy winner.
He has produced hits for some of the biggest names in the music industry today, including Beyonce, Kanye West, Rihanna, Jay Z and Ariana Grande.
Meanwhile, Fauntleroy is as successful as his counterpart.
He’s a four-time Grammy winner and songwriter who’s lent his creativity to big names like Bruno Mars, Beyonce and Justin Timberlake.
Fauntleroy has also produced music for other musicians.
A taste of Kingship
In August, Kingship released a teaser video to promote global candy giant M&M’s.
The teaser gave people an idea of what their musical contribution to the project would look like.
Previously, Kingship released an NFT project that launched 5,000 Ethereum dongles offering special access to exclusive content and future token experiences.
Bored Ape Yacht Club
Since the NFT boom in 2021, no other project has made more noise than Bored Ape Yacht Club.
The project has managed to generate billions in trading volume.
At the same time, its popularity has caught the attention of several big names, including celebrities and athletes.
Yuga Labs, the creators of Bored Ape Yacht Club, raised $450 million earlier this year at a $4 billion valuation.
They are currently working on a Metaverse game called Otherside.