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MacBook: It was big news when Apple revealed on Tuesday that customers could now select between the M2 Pro and M2 Max CPUs for the new Macs.
The two CPUs are Apple’s most powerful processors used in Macs and MacBooks.
The M2 chips
Apple’s newest systems on chips (SoCs), the M2 Pro and M2 Max boost performance.
The Pro enhances the M2 architecture with more than 32GB of fast, unified memory, a 12-core CPU, and a 19-core GPU.
While the Max improves those characteristics, the M2 Pro includes a 38-core GPU that boosts the unified memory bandwidth and 96GB of unified memory.
The CPUs feature improved proprietary technologies, including Apple’s powerful and renowned media engine and a faster 16-core Neural Engine.
The M2 Max significantly improves the performance and usefulness of the 14-inch and 16-inch MacBook Pros, while the M2 Pro premieres on the Mac mini.
“Only Apple is building SoCs like M2 Pro and M2 Max,” said Johny Srouji, the senior vice president of Apple’s Hardware Technologies.
“They deliver incredible pro performance along with industry-leading power efficiency.”
“With an even more powerful CPU and GPU, support for a larger unified memory system, and an advanced media engine, M2 Pro and M2 Max represent astonishing advancements in Apple silicon.”
The Mac mini
The new Mac mini is more capable and influential at a reasonable rate, and it delivers features including faster speed, more unified memory, and cutting-edge networking.
While the M2 Pro version can accommodate up to three displays, the M2 model only supports two.
The Mac mini comes with the innovative and user-friendly Mac OS Ventura, the Studio Display, and Magic Access.
Greg Joswiak, the Senior Vice President of Global Marketing at Apple, said:
“With incredible capabilities and a wide array of connectivity in its compact design, Mac mini is used in so many places, in so many different ways.”
“Bringing even more performance and a lower starting price, Mac mini with M2 is a tremendous value.”
“And for users who need powerful pro performance, Mac mini with M2 Pro is unlike any other desktop in its class.”
Furthermore, Apple no longer produces or sells Mac minis equipped with Intel Processors.
The last gadget with an Intel Processor installed is the Mac Pro.
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Launch
The M2 Pro and M2 Max processors and the Mac mini were introduced following Luca Maestri’s word of caution in October.
The revenue for the December quarter was expected to decrease annually, according to Apple’s chief financial officer.
While this is happening, it’s possible that Apple’s failure to deliver the MacBooks in time for the holiday shopping season is causing the decline.
In October, Apple announced the results of its fiscal fourth quarter, and its earnings and sales per share outperformed expectations on Wall Street.
The tech behemoth missed its sales targets for many product categories, including the iPhone business and services.
In a precarious economic climate, the new Macs will be released when many consumers are still dealing with inflation.
In light of the ongoing recessionary worries, most consumers have likewise learned to be more modest with their spending.
Earnings report
Apple’s earnings report will be made public at the end of this month.
Sales for the tech company’s December quarter were $10.85 billion, up 25% from the same time in 2022
Despite the effects of the epidemic and problems with the supply chain, the company at the time had its biggest quarterly revenues ever.
Pricing
Pre-orders for Apple’s innovative products, which will go on sale on January 24, will be processed starting on Tuesday.
The price of the Mac mini with an M2 processor is $599, which is $100 less than the previous models.
However, the M2 Pro model would cost you roughly $1,299.
The cost of the new 14-inch MacBook Pro is $1,999 as well.
Last but not least, the 16-inch MacBook Pro model costs about $2,499.
References:
Apple announces new Mac mini, MacBook Pro with M2 Pro and M2 Max chips
Apple introduces new Mac mini with M2 and M2 Pro – more powerful, capable, and versatile than ever
Apple unveils M2 Pro and M2 Max: new-generation chips for next-level workflows
