The Chicago Journal

What It Takes to be the Best: Scoobie Da Jeweler Shares His Journey in the Custom Jewelry Industry

Regardless of what they are offering, all entrepreneurs aim to gain trust. It’s a commodity that’s not easily given by customers but once established, it’s there for life. Scoobie Da Jeweler dreams of being the best and most trusted custom jeweler in the United States over the next five years, and he is already establishing the foundation of his empire, striving to gain trust through honesty and transparency. 

Born Aanik Adatia, Scoobie Da Jeweler first began his journey as an entrepreneur at the early age of 16. Faced with the economic recession, he saw how his family’s jewelry business struggled to cope with the challenges. But those difficult times molded him to be innovative, forcing him to think outside the box to continually scale the business and serve customers. He figured, instead of selling in physical stores, he could help people save gas money by offering the products online and having the items delivered straight to their doorstep. He found ways to keep the business afloat and eventually learned that there’s no challenge too big for an entrepreneur whose mind is sharp with ideas that break the mold.

“That’s how I got addicted to the jewelry business and progressed throughout the years. I paid my way through college and was able to keep it going during my first corporate job,” the jeweler said. 

When the taxing effects of the COVID-19 pandemic took its toll on corporate America, Scoobie Da Jeweler saw another opportunity for his innovation, and he decided to fully dedicate his energy to the jewelry game, particularly custom jewelry, despite the hindrances posed by the global health issue.

“Once COVID hit, I knew I had zero income coming in, and I knew that my father wasn’t going to pay for any of my expenses, which is good that he taught me to start from the bottom. I know I had to be uncomfortable to get to where I want to be, and I am still uncomfortable. A quote, ‘uncommon amongst uncommon people’ by David Goggins, helped me understand what I needed to do,” Scoobie Da Jeweler said.

Once he set his mind to it, Scoobie Da Jeweler became unstoppable in the custom jewelry landscape. He delivers quality pieces to his growing clientele and spares no effort in educating people on the differences and benefits of getting custom pieces rather than generically-produced jewelry from other jewelers and establishments. The best part is “getting a custom piece, you are not being ripped off on price,” and there are a number of factors that contribute to this. 

First, as Scoobie da Jeweler does not own his own store and works in his established family business, he does not need to utilize a portion of his sales on rent. Second, he is always prompt in responding to his client’s needs. Third, the jeweler ensures that he exposes his clients to the best options for their needs, including metal and stone choices. Fourth, he is committed to providing quality custom pieces to any budget. Lastly, he treats his clients equally; whether they are celebrities or ordinary folks, everyone gets and deserves the same hospitable treatment.

“I don’t let my famous clients drive my ego to ignore the rest. I love all people, and I love to help people understand the jewelry business and pricing and the craftsmanship of the work I do for the client but less of the cost,” Scoobie Da Jeweler said. “Majority of my clients are UGA players, and I set a money limit with my players because I know that they are exposed to the media, and I know how reckless money can make someone. Hence why I tell all of my players’ families: school and football first, and I am always last,” he said. 

Scoobie Da Jeweler on Honesty, Personal Integrity, and Custom Piece Jewelry

During the dreadful recession, a sixteen-year-old would rise to the occasion and become a well-respected jeweler and entrepreneur. His name is Aanik Adatia, but most people know him as Scoobie Da Jeweler.

Aanik Adatia, aka Scoobie Da Jeweler, is a fast-rising jewelry artist who decided to get involved in entrepreneurship when his family’s jewelry business struggled. He thought that if gas prices were at $4 per gallon, eBay would be an excellent way to sell things. That realization would become the start of his most significant venture, a jewelry business that would help him pay his way through college and keep things going during his first corporate occupation.

Despite his age and inexperience, the jeweler would create an established brand. Still, Scoobie was overwhelmed by business demands and holding a day job, working 100 hours per week when the Coronavirus devastated Corporate America. He decided to take on the jewelry game full-time and be recognized for custom jewelry.

While the businessman knew he had limited income and financial support from his family, he saw the challenge as an opportunity. “I knew I would have to be uncomfortable to get where I wanted to be,” Scoobie shares. “David Goggins’ quote ‘Uncommon among Uncommon people’ helped me understand what needed to be done.” Eventually, the jeweler would have a more established client base and get his business to a point where it could sustain him.

What makes Scoobie’s work different is the impeccable quality he provides. His goal is to create products that make people feel they get their money’s worth, no matter the price tag. “I’m available to respond to any client’s inquiries at any time,” he adds. “I always give my clients various metal choices, including silver, gold, and stone options.” This dedication has set Scoobie Da Jeweler apart from others in the industry. He also values honesty and personal integrity above all else because he believes these are the bedrock of a successful business.

Scoobie Da Jeweler takes pride in his work and uses it as an opportunity to meet new people. Friendly to everyone he meets, he’s a natural networker and constantly enters new circles and taps into new markets.

The jeweler has dedicated himself to providing exceptional customer service to all his clients. He enjoys educating clients about the jewelry business, pricing, and the craftsmanship of his work, but he prefers to keep the costs down. Most of his clients are College Football Players, but he still limits the amount his clients have to pay for his work. That’s because the jeweler understands they’re vulnerable to media scrutiny and that too much money can corrupt even the most virtuous intentions. “That is why I tell all of my players that family, school, and football first before they come to me for custom jewelry,” he said.

In five years, Scoobie Da Jeweler aims to be the best custom jeweler in the United States of America. He is grateful for the income he now has to provide for his family, but Scoobie’s simple goal is to bring the essential values he holds dear to the business world and his beloved clients.