MLS Season Pass becomes huge stepping stone

MLS Season Pass Soccer has increased in popularity in the United States over the previous decade, owing to World Cup improvements.

Major League Soccer (MLS), the country’s domestic league, has also played a significant part in bringing one of the world’s most popular sports to the attention of Americans.

The MLS Season Pass has been in the works for years, and it will see the sport grow even further in 2023.

The news

The MLS Season Pass studio facility on Park Avenue and 106th Street in Manhattan had not yet been erected two months prior.

The goal was achieved thanks to a cooperation between MLS and Apple that worked under a specific timeframe: February 25, the start of the 2023 MLS season.

MLS Commissioner Don Garber stated during a season-launch event on Wednesday:

“I love this expression: no pressure, no diamonds. If you don’t put yourself to task, then you’re never going to be able to achieve the impossible.”

The ceremony was held in a building that will soon house MLS 360, a new whip-around program that will provide live look-ins, analysis, and conversations for every match.

There are also separate studios for pregame and postgame shows, which start and conclude each match night and use cutting-edge technology, capabilities, and designs.

“It’s been 27 years of waiting for this moment, to see this studio, to see MLS be put on the forefront,” said Taylor Twellman, an MLS Season Pass match analyst.

“I think all of us need to be reminded of how monumental today is and what this season’s going to be because I’ve never seen a studio like this.”

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The MLS Season Pass is a one-of-a-kind package that offers fans a consistent location to watch the regular season, Audi MLS Cup Playoffs, and Leagues Cup.

Before, games were shown on local or regional television.

They may now watch globally on Apple TV thanks to MLS’s partnership with Apple.

However, the matches will not be unique to Apple because there are still conventional partners that telecast some games, such as:

  • FOX Sports
  • TelevisaUnivision (Leagues Cup matches)
  • TSN
  • RDS

Schedules for MLS Season Passes have also been altered to around 7:30 p.m. Saturdays and occasionally Wednesdays are local time.

A new age

“Someone shared with me awesome insight, that an MLS executive recently said how baseball was born on the radio, football on TV, and soccer is being born now in the age of digital streaming,” said Jillian Sakovits, one of the MLS Season Pass hosts.

The MLS Season Pass also includes the following figures:

  • MLS Season Pass broadcaster Maurice Edu
  • MLS Commissioner Don Garber
  • Deputy Commissioner Gary Stevenson
  • MLS Season Pass Broadcaster Taylor Twellman

“We are playing in the global game and we’re not yet the global league that we want to be,” said Garber.

“And what better way to do that than with a global digital partner that is ubiquitous around the world?”

“It’s just starting, and I can tell you what it’s like to have our clubs talk to a player from Argentina or from Brazil or from Croatia or from England and know that you’ll be able to deliver a game directly to one of their fans with the click of a button,” he continued.

“That is perhaps the most exciting part of this new partnership.”

League expansion

For the next season, the MLS has increased its roster to 29 clubs, with St. Louis City SC making their debut.

Don Garber revealed on Wednesday that San Diego and Las Vegas, like they have in previous years, are viable candidates for the 30th franchise.

He also claimed that an announcement will be made by the end of the year, underlining the possibility of expanding beyond 30 clubs.

“I don’t ever say never in Major League Soccer,” said Garber. “There are many other markets that are opportunities for us.”

“Soccer is exploding professionally everywhere on the professional side, on the men’s and women’s side. So we’ll see.”