The Chicago Journal

Apple aware of thieves eyeing iPhone passcodes

Claire Peterson Claire Peterson on September 5, 2023

Apple – When it comes to quality products, no other company comes close to Apple’s reputation.

Apple iPhones have been among the market’s most popular items.

As a result, if left unsecured, it may become the target of a swarm of bandits seeking to grab one from its owners.

Yet, thieves have adopted a new technique in their illegal operations.

iPhone thieves, according to studies, are increasingly seeking for a victim’s passcode before making their move.

The news

The Wall Street Journal reports that iPhone thieves are paying attention to their victims’ passcodes before snatching the Apple device.

They will then reset the settings, denying the owners access.

Victims have reported having their Apple iPhones taken from their hands in public areas such as pubs, only to discover that they had been locked out.

Passcode-savvy thieves can rapidly reset the victim’s Apple ID password.

They may also turn off the Locate My iPhone feature, leaving consumers in the dark and unable to track their iPhones.

Customers are also unable to delete additional devices associated with their Apple ID.

Criminals can also add a recovery key, denying the victim access to account recovery.

More than an isolated case

There were several reports, all alleging the same issue.

One victim, for example, said that a thief obtained an Apple Card by using the last four digits of their Social Security number in photographs.

Meanwhile, another woman had all of her family pictures destroyed.

The great majority of victims have previously reported to the authorities.

In one case, a victim reported identity theft to the Federal Trade Commission, alleging their loss.

Apple acknowledges the situation

With so many people experiencing the same problem, Apple is scrambling to come up with backup solutions.

The iPhone, according to a spokeswoman, is the most secure consumer mobile device on the market.

They went on to stress that the corporation is “tirelessly” striving to safeguard against new and emerging threats.

“We sympathize with users who have had this experience, and we take all attacks on our users very seriously, no matter how rare,” said the spokeswoman.

“We will continue to advance the protections to help keep user accounts secure.”

According to an Apple spokesperson, the new round of thefts is uncommon in that it includes both the device and the password or passcode.

Read also: Nvidia stands with the Microsoft deal

Preventing theft

Most systems recommend using a strong, unique password when creating passwords for devices and accounts.

The passcode, on the other hand, is a clear weak link, particularly when users select a short string of numbers for convenience.

Despite recent Apple improvements, the issue remains.

Apple has unveiled new ways to safeguard the Apple ID, such as physical security keys.

Apple suggests using Face ID and placing your palm over the screen when entering a passcode.

When Face ID (or Touch ID on prior versions) fails, the phone prompts the user for a password.

Upon unlocking the smartphone, enabling Apple Pay, and activating the iCloud Keychain password manager, the passcode shows.

Course of actions

It’s impossible to avoid theft, but Apple device users may make it more difficult for those who do.

Screen cover

Criminals routinely devise methods to get people’s passcodes, according to police authorities.

Some will even record their targets from a safe distance.

In public, users should use Face ID or Touch ID to prevent thieves from adding them to their list.

When a password or passcode is required, it is recommended that they input them like ATM pins.

Passcode strength

According to Adam Aviv, an associate professor of computer science at George Washington University, using six digits is a good practice.

Passcodes that are longer and more sophisticated will be more difficult to “shoulder surf,” according to Aviv.

Owners of Apple devices should use alphanumeric passcodes.

It is also advised to include a quick auto-lock to make it more difficult for thieves to change anything.

Additional protection

Most online banking applications require passcodes, and experts recommend generating one that is unique to the iPhone.

Users may also activate account limitations by setting up a Screen Time passcode, similar to how parents do with their children’s devices.

Third-party password manager

Although Apple’s built-in iCloud Keychain password manager is beneficial, passcode-protected passwords may also be read.

As a consequence, scammers can acquire access to bank accounts on their victims’ iPhones.

Nevertheless, users can use a third-party password manager that enables biometric authentication, like 1Password or Dashlane.

Delete traces of sensitive information

Some people are forgetful and may use photos of sensitive information, such as forms including their Social Security number, to help them remember.

As a result, it is wise to destroy duplicates of such documents.

As an alternative, users can use safe file storage in third-party password managers.

Act quickly if phone is stolen

If an iPhone is stolen, the owner must act quickly by checking in to iCloud from another device to locate and wipe the device clean.

Victims may easily call their carrier or go to a retail shop and have the sim deactivated to prevent them from receiving verification codes.

…

Tesla and Apple face major China headwinds

Jason Robinson Jason Robinson on January 10, 2023

…

Tesla: Apple and Tesla, two of the leading US tech firms, are currently experiencing problems with their stock values.

Because the two firms are facing significant challenges in China, investors are concerned.

Apple’s stock decreased by more than 3% as concerns about the iPhone lineup for the December quarter increased.

Tesla, however, saw a 12% drop on Tuesday when the company reported that deliveries missed the mark of analyst expectations.

China’s influence

Challenges in China may factor in the two tech giants’ stock values declining.

The country contributes 17% of Apple’s sales and 23% of Tesla’s income, making it a big market for both companies.

Daniel Ives of Wedbush Securities, offered his opinion on the companies’ issues.

“China is the heart and lungs of both demand and supply for both Apple and Tesla.”

“The biggest worry for the Street is that the China economy and consumer are reining in spending, and this is an ominous sign.”

He continued:

“In 2022, the worry was supply chain issues and zero Covid-related issues, 2023 is the demand worry and this has cast a major overhang on both Apple and Tesla, which heavily relied on the Chinese consumer.”

Tesla delivery

The share price of Tesla decreased as a result of the delay in vehicle deliveries.

Deliveries of cars fell short of expectations in the fourth quarter, falling to 405,278 from 427,000.

Both the supply chain and Chinese demand were factors in the drop.

During the entirety of 2022, Covid interruptions impacted Tesla’s Shanghai Gigafactory.

However, analysts have also voiced concerns about Chinese consumer demand.

“Tesla will point to supply disruptions and lockdowns as the main problem in China in 2022,” said Bill Russo, the CEO of Shanghai-based Automobility.

“While these are real headwinds, it cannot hide the fact that demand has softened for a variety of reasons, and their order backlog is 70% smaller than it was prior to the Shanghai lockdown.”

Shanghai saw lockdowns in the latter weeks of March 2022 as the authorities sought to contain an outbreak of Covid.

Headwinds

Investors are concerned that Tesla may reduce pricing to draw customers, which puts pressure on margins.

In October, Tesla lowered the price of the Model 3 and Model Y in China, returning to the 2022 pricing company had previously established.

Another obstacle for Tesla in China is the escalating domestic competition from companies like Nio and Li Auto.

Additionally, this year will see the launch of new models from domestic rivals at lower pricing.

“Tesla’s models have been in the market for a while and are not as fresh to the Chinese consumer as other alternatives,” offered Russo.

“What we are learning is, EV product life cycles are short as they are shopped for their technology features.”

“Buying an older EV is like buying last year’s smartphone,” he continued.”

“They need new or refreshed models to reignite the market. Just pricing lower can damage their brand in the long run.”

Read also: Prices of 2022: the highs and lows

iPhone factory problems

Investors are anticipating Apple’s fiscal first-quarter results, which will probably include the December holiday season.

The largest iPhone manufacturer in China, Zhengzhou, experienced a Covid incident in October.

Foxconn, the factory’s owner, placed restrictions.

By November, there had been numerous employee walkouts due to a salary dispute.

Foxconn tried to entice them back with incentives.

Since then, things have become more stable.

Additionally, according to Reuters, the factory was almost running at full capacity on Tuesday.

The incident exposed Apple’s reliance on China for iPhone production.

According to the tech titans, the facility was reportedly operating at significantly lower capacity due to the Covid ban.

Fears

According to Evercore ISI analysts, Apple had a $5 to $8 billion sales imbalance in the quarter ending in December.

However, according to Refinitiv’s estimate, the company may report a 1% yearly decline in revenue in the December quarter.

Investors who expected the iPhone 14 to do well have also expressed concern.

However, Apple is facing more than just supply chain issues.

China has modified its zero-Covid policy to reopen its economy.

But, widespread Covid-19 outbreaks in the country could affect iPhone demand.

IDC research manager Will Wong offered his opinion on the matter and stated:

“The key challenge is expected to be on the demand side, especially since resilient high-end consumers may have started to shift their spending to travel while some may have shifted their focus to medical supplies.”

“The shift in spending will pose a key challenge in the short term.”

Reference:

China risks loom over US tech giants Tesla and Apple as share prices plunge

Twitter Blue is $3 more for iPhone users

Jason Robinson Jason Robinson on December 19, 2022

…

With an emphasis on the Twitter Blue subscription service, Elon Musk and Twitter have been collaborating to improve the organization’s revenue model.

On Monday, the social media company revealed a new iteration of Twitter Blue.

Last month, Elon Musk halted and postponed the launch, which prompted the upgrade.

Apple service

For web users, Twitter Blue is $8 per month; however, Apple customers are in for a shock since the subscription costs them $11.

There is an additional $3 fee for iOS users who purchase the subscription through the Apple App Store.

The price rise is a result of Elon Musk, the new owner, lately expressing his displeasure with the tech giant’s 30% decline in digital revenue generated by applications.

The cut

Musk began criticizing Apple in November over its decreased Twitter advertising expenditures and its 30% decline in digital sales due to applications.

Tesla’s CEO added that Apple has threatened to remove Twitter from the App Store.

Musk said that he was “going to war” in a later deleted tweet.

Additionally, he suggested he would design his own brand of cellphones from the ground up.

Apple’s reactions

Apple CEO Tim Cook remained silent on Musk’s activities despite numerous provocations.

From a commercial standpoint, Twitter is just another app, and the major tech company doesn’t make much money from its in-app transactions.

Read also: Apple upgrades iCloud security for user safety

Government intervention

Republicans JD Vance, the next senator from Ohio, and Florida Governor Ron DeSantis advised Musk on how to pressure Apple.

DeSantis stated that Congress should investigate Apple’s use of monopoly power if it carried out its threat to fire Twitter.

“You also hear reports Apple is threatening to remove Twitter from the App Store because Elon Musk is actually opening it up for free speech,” said DeSantis.

“And [Musk] is restoring a lot of accounts that were unfairly and illegitimately suspended for putting out accurate information about Covid.”

“If Apple responds to that by nuking them from the app store, I think that would be a huge, huge mistake, and it would be a really raw exercise of monopolistic power.”

On the other hand, JD Vance expressed similar views and said:

“This would be the most raw exercise of monopoly power in a century, and no civilized country should allow it.”

Previous pullouts

The digital behemoths will likely delist Twitter’s app from the App Store if Apple stops collecting platform fees.

Fortnite launched a feature to the iPhone app in 2020 that allowed players to purchase in-game cash from Epic Games directly, lessening Apple’s typical 30% cut of purchases.

Apple took Fortnite off the App Store the same day.

Later, Apple prevailed in a court battle with the other party.

An appeal, however, is still ongoing.

Musk wants to generate more revenue through Twitter subscriptions rather than through adverts.

Twitter is cutting costs while carrying a sizable debt, which reduces Apple’s advertising, a significant challenge.

The subscription

Twitter announced on Saturday that users with verified phone numbers would see a blue checkmark when an account is reviewed and approved.

Subscribers to the Blue service will have access to exclusive features and services, such as tweet editing.

Twitter also promised users the following:

  • Fewer ads on their timeline
  • The option to post longer videos
  • Priority in replies and mentions

The relaunch includes a feature that enables companies to get a gold checkmark.

To avoid impersonations, governments will also have a gray checkmark.

Users can modify their username, display name, and profile photo, according to Twitter.

But if they did, their blue check would be forfeited until their account was again examined.

Elon Musk also disclosed that there would be other functionalities.

Early launch

An early version of Twitter Blue went live in November.

After some users started mimicking companies, the government, and prominent people, Musk promptly shut down the service.

One account tweeted that insulin was free while posing as the pharmaceutical company Eli Lily.

As a result of the false assertion, the company’s stock price fell sharply.

The same issue also plagued the website of the pharmaceutical business AbbVie.

It was once more delayed despite Musk’s assurances that the service would resume on November 29.

Read also: Meta threatens to remove news content on FB

Musk

The CEO of Tesla and SpaceX paid $44 billion in October to purchase the social media site.

He has concentrated on Twitter Blue since taking over to replace advertising revenue.

The “huge lever” and the power of the people would be provided by the new verification mechanism, according to Musk.

Before his acquisition, Musk was a vociferous opponent of Twitter’s prior verification process since it favored users like:

  • Politicians
  • Executives
  • Members of the press
  • Organizations

Other social networking sites operated by Meta, like Facebook and Instagram, utilize similar verification mechanisms.

Users who were verified under Twitter’s previous strategy are now regarded as legacy verified accounts that “may not be notable” due to the debut of the new service.

Elon Musk announced Monday that all legacy blue checks would soon be destroyed.

“The way in which they were given out was corrupt and nonsensical,” said Musk.

References:

Twitter Blue relaunches, now costs $11 per month if you subscribe from an iPhone

Elon Musk may be luring Apple into a fight with Republicans

Foxconn production is back, reviving iPhone city

Edward Anderson Edward Anderson on December 12, 2022

…

Foxconn, Apple’s supplier, has announced plans to gradually restore manufacturing capacity at its sprawling campus in central China.

Covid-19 restrictions and worker protests hit the site two months ago.

Statement

Known as iPhone City, Foxconn has hundreds of thousands of employees.

The Taiwanese contractor said that they recently brought the factory’s epidemic situation under control.

“We have also started to recruit new employees,” the statement said.

“And [we] are gradually moving toward the direction of restoring production capacity to normal.”

The Foxconn statement says that the fourth quarter outlook likely aligns with market consensus.

Read also: Elon Musk wary of Twitter removal from Apple

Disruption

Continued supply disruption to Foxconn’s Zhengzhou campus is costing Apple more than $1 billion a week in lost iPhone sales, according to Wedbush Securities analyst Daniel Ives.

Ives estimates that Apple will be short on just over 10-15 million iPhones before the holiday season.

The disruptions came in October after workers left the campus over concerns about working conditions and food shortages.

The factory offered bonuses to employees due to worker shortages.

However, protests erupted in November when newly hired employees claimed management had not kept its promises.

As a result, employees clashed with security officers before the company offered them cash to quit and leave.

Analysts say the iPhone city’s manufacturing woes are speeding up Apple’s supply chain diversification outside of China.

Read also: Apple to see iPhone 14 models shipment setback

Production shift

According to The Wall Street Journal, Apple recently accelerated plans to move production out of China.

Additionally, the tech giant is telling suppliers to move Apple product assembly to other countries like India and Vietnam.

Daniel Ives wrote a report on Sunday, saying:

“The shift out of China will not be easy and come with clear logistical, engineering, and infrastructure hurdles as the aggressive move to India and Vietnam now begins with the Apple ecosystem alerted.”

If Apple acted aggressively, more than 50% of iPhone production could come from India and Vietnam by the 2025/2026 fiscal year.

Reference:

Foxconn says it’s restoring production at the world’s largest iPhone factory

Apple reportedly plans to bring changes to Siri

Edward Anderson Edward Anderson on November 28, 2022

Apple has made a lot of innovations in 2022 so far, and they’re about to make another change with the Siri feature.

The tech giant is reportedly planning to ditch “Hey.”

The report

Apple is allegedly training Siri, its voice assistant, to take commands without saying the first half of the phrase “Hey Siri.”

The activation phase launches Siri on Apple products like the iPhone, iPad, HomePod, and Apple Watch.

According to Bloomberg, the move could take place in 2023 or 2024.

Read also: Apple to see iPhone 14 models shipment setback

Changes

While the update is minor, experts believe it is a sign that more changes are underway and that in-depth training in artificial intelligence will be required.

Lian Jye Su, research director at ABI Research, said the system recognizes requests more accurately from two keywords.

The transition to using a word would rely on a more advanced artificial intelligence system.

“During the recognition phase, the system compares the voice command to the user-trained model,” explained Su.

“‘Siri’ is much shorter than ‘Hey Siri,’ giving the system potentially less comparison points and higher error rate in an echo-y, large room and noisy environments.”

The move

Apple’s change would allow them to catch up with Amazon’s “Alexa” prompt, which doesn’t require an initial voice assistant activation word.

In 2018, Microsoft moved away from “Hey Cortana” so that users need only say “Cortana” on smart speakers.

However, for product inquiries from Google, users must still use the phrase “OK Google.”

The “Hey Siri” change comes at a time when Apple, Amazon and Google are working together on the Matter automation standard.

The Matter automation standard allows automation and Internet of Things devices from different vendors to collaborate.

James Sanders, the chief analyst at market research firm CCS Insight, says Apple’s priority is likely to redouble efforts to improve Siri functionality.

Read also: Apple continues positive streak amid inflation

Siri

Apple’s voice assistant has been active since February 2010, over twelve years ago.

It started as a standalone app on Apple’s App Store before the tech giant bought it two months later.

Apple then integrated Siri into the iPhone 4S.

It introduced the ability to say “Hey Siri” without using the home button in 2014.

Over the years, Siri has gotten smarter by integrating third-party developers like carpooling and payment apps.

It also supports follow-up questions, multiple languages, and other access.

Despite the improvements, Siri still has problems, including user misunderstandings and wrong answers.

“While the ‘Hey Siri’ change requires a considerable amount of work, it would be surprising if Apple announced only this change to Siri,” said Sanders.

“Considering the rumored timing, I would anticipate this change to be bundled with other new or improved functionality for Siri, perhaps alongside a new model of HomePod and integrations with other smart home products via Matter, as a reintroduction to Apple’s voice assistant.”

Reference:

Why Apple may be working on a ‘hey Siri’ change

Apple to see iPhone 14 models shipment setback

Claire Peterson Claire Peterson on November 10, 2022

Apple is struggling with the same crisis as the rest of the industry and the company is set to take another blow to its operations.

According to the tech giant, shipments of iPhone 14 models will be “temporarily affected” by Covid restrictions in China.

Last week, China’s largest iPhone assembling site faced a Covid outbreak that caused a problem for the tech giant.

Statement

On Sunday, Apple issued a statement to shed light on the situation.

The company says that its Zhengzhou assembly plant is operating at reduced capacity due to Covid restrictions.

“We continue to see strong demand for iPhone 14 Pro and iPhone 14 Pro Max models,” Apple’s statement reads.

Despite the positive news, the company still expects fewer deliveries than expected for the Pro models.

They also point out that customers will have to wait longer to receive their new iPhones.

Read also: Apple continues positive streak amid inflation

Outbreak and lockdown

The Zhengzhou factory is one of the tech giant’s largest suppliers.

Foxconn, Apple’s largest supplier, operates the Zhengzhou factory.

Since mid-October, the facility has been fighting a Covid epidemic causing panic among migrant workers.

Last week, authorities ordered a seven-day shutdown of the factory site.

The lockdown, while necessary, is putting pressure on Foxconn and Apple, especially as the holiday season begins soon.

It also highlights the impact of China’s strict zero Covid policy, which is hurting domestic and international businesses.

China’s approach

Recently, global and Chinese companies across various industries have been facing severe business disruptions.

The disruption comes from China, which is stepping up its zero-covid approach.

While things are unlikely to improve anytime soon, China’s State Council reiterated its unwavering commitment to zero-covid policy at a press conference on Saturday.

The pledge statement comes after rumors were circulating that the Chinese government was easing restrictions on the pandemic and reducing quarantine days.

Read also: Flash report: EU looking to phase out Apple’s Lightning connector in favor of USB-C

Other notes

While the tech giant is the latest victim of China’s zero Covid policy, Apple is doing better than its compatriots in the tech industry despite the global economic downturn.

In October, Apple beat Wall Street analysts’ sales and earnings expectations for the September quarter.

Reference:

Apple expects iPhone 14 shipments to be hit by China’s Covid curbs

Flash report: EU looking to phase out Apple’s Lightning connector in favor of USB-C

Jason Robinson Jason Robinson on October 20, 2022

In the modern world, most mobile devices have used the USB-C cable extensively, while Apple has kept its Lightning charger.

Users have been urging the tech giant to make the switch to USB-C for years, and by 2022, the demand was getting stronger.

On Tuesday, the European Union moved to force Apple to abandon the Lightning cable.

The report

On Tuesday, the European Parliament met to approve a new set of rules that would require mobile devices and tablets to use USB-C from the beginning of 2025.

Meanwhile, larger devices like laptops will follow suit and enforce the rules a year later in the spring.

The first of these laws requires new devices sold in the EU to use the USB-C charging standard.

Electronics covered in this new rule include:

  • Rechargeable cameras
  • Headphones
  • Portable speakers
  • Handheld video game consoles

The decision effectively ends proprietary charging standards in the commercial block, including Apple’s Lightning connectors for iPhones and iPads.

Global effect

The EU proposal has prompted calls for similar standards from lawmakers in different parts of the world.

In early 2022, three Democratic senators called on the Commerce Department, asking them to develop a “comprehensive strategy” for charging accessories.

They cited consumer nuisance and environmental waste as the basis for developing the strategy.

Apple’s response

According to a European Parliament report, Apple officials warned European lawmakers that the proposed rule would render more than a billion devices and accessories that use the Lightning cable obsolete.

A study in 2021 cited similar reports.

According to the study, iPhones with Lightning connectors accounted for 18% of new phone sales in 2019.

Meanwhile, 44% used USB-C while 38% used the older USB Micro-B connector.

Final notes

Tuesday’s vote is one of several formal steps needed to finalize the policy drafted by EU officials this summer.

The measure received overwhelming support in the European Parliament.

It raked in 602 votes in favor of the new rule, 13 against, and 8 abstentions.

The next step for the adoption of the measure is the European Council, where it will come into fruition eventually.

Reference:

Apple is one step closer to being forced to ditch its Lightning charger in Europe

iPhone 14 reveals new model and new features for the Pro models

Leah Cooper Leah Cooper on September 19, 2022

The wait is over and now Apple enthusiasts, pundits and potential iPhone buyers can finally put the speculation to rest.

The iPhone 14 line has finally unveiled the latest edition of Apple’s bestsellers at the Apple Event on September 7.

Here we take a look at Apple’s latest mobile devices.

iPhone 14 and iPhone 14 Plus

After a year of speculation, Apple has moved on with the removal of the mini iPhone devices.

Instead, it’s replaced by the exact opposite of its size – the iPhone Plus, formerly iPhone 14 Max.

The iPhone 14 and iPhone 14 Plus have the same physical characteristics as the iPhone 13 model.

The main difference between the two is size, as the latest model measures 6.7 inches compared to the entry-level 6.1 inches.

Camera

The iPhone 14 and 14 Plus feature an impressive camera system with new rear and front TrueDepth cameras.

The phones also feature an updated ultra-wide camera with up to 2x TrueDepth.

The devices use a photonics engine, an enhanced image pipeline to improve the quality of captured images.

In addition, the camera includes a new action mode that allows users to record videos with greater stability, especially while running.

Emergency features

The additions of Crash Detection and Emergency SOS are two of the most important features of the iPhone 14 line.

Like the new Apple Watches, iPhones feature a dual-core accelerometer capable of taking G-force readings of up to 256G with a new high dynamic range gyroscope.

The feature can detect if the user has been involved in a serious car accident and automatically call emergency services if the user is unconscious or unable to reach their iPhone.

Meanwhile, Emergency SOS combines custom components built into software that allows antennas to lock onto a satellite.

It can be used out of reach of cell phones or Wi-Fi, texting emergency services in seconds or minutes.

The SOS service will be available in November in the United States and Canada, where it will be free for two years.

iOS 16

After running the beta earlier this year, iPhone 14 and 14 Plus will have iOS16 ready for use.

Users are finally getting the Always On Display (AOD), which allows them to see the clock and notifications on the lock screen.

iPhone 14 Pro and iPhone 14 Pro Max

The Pro series is the hottest topic in the tech space.

Many suggested this workout to get rid of the front notch instead of a pill and a pinhole, but Apple put one over the top when they revealed a single front camera.

Apple, also known as “Dynamic Island”, has gone a step further by including interactive functionality for notifications and activities.

The dynamic island shrinks the camera to make more room for the viewing area.

Users can access controls with a long press where apps such as maps, music or timer are visible and interactive.

The iPhone 14 Pro and iPhone 14 Pro Max also offer an improved camera system that incorporates the new 48-megapixel main camera.

The Pro models also have emergency SOS and collision detection functions.

Compared to the lower models, the iPhone Pros have the A16 Bionic, which gives them the best performance on mobile devices.

Reference:

Apple debuts iPhone 14 Pro and iPhone 14 Pro Max

Quick tech report: Apple tipped to put up more ads

Jason Robinson Jason Robinson on August 29, 2022

Although ads have been more annoying in recent years, they have also generated a significant amount of revenue.

Now, Apple may be heading in a similar direction by introducing ads into its native apps.

Reports have surfaced that Apple plans to embed ads in the brand’s App Store-exclusive apps.

The report

Bloomberg’s Mark Gurman published a report in the Power On newsletter stating that Apple has been testing adding ads to search results in the Maps app.

Gurman thinks Apple will update Maps to show more ads in the search interface.

He also mentions that the Apple and Podcast apps may also see advertisements in their store in the future.

Gurman expects iOS to become an ad-supported user interface in the future.

Even though the app market already has it, Apple plans to place more ads on today’s tabs and pages for individual stock sharing apps.

Apple TV+

Apple may be targeting an ad-supported low-cost tier for its exclusive Apple TV+ – its exclusive streaming service, according to reports from several subsidiaries.

Apple TV+ currently charges $ 4.99 for its monthly subscription.

The streaming service is now generally without advertising, with the exception of live baseball flows on Friday because it plays advertising.

Other news

We have known for a long time that Apple has sought new opportunities to extend its advertising activity.

At the beginning of this year, Insider said that the analysis of the OMDIA research company found that Apple’s advertising activities increased by 238% in 2021, which only achieved nearly $ 4 billion by advertising.

References:

iPhones are projected to start showing many more ads in the near future

More ads could be appearing on your iPhone soon