DaRucci Leather’s Immediate Impact on the Outwear Brand in New York City
The fashion industry is filled with colorful brands that cater to everyone’s tastes. While most brands have a vast inventory of apparel, others specialize in a specific type of clothing. Outerwears mostly trend during the fall and winter seasons, but people still utilize them for cold or rainy days. DaRucci Leather is a brand that specializes in outerwear. While it is relatively new, DaRucci has already established its place in the industry.
DaRucci Leather is a brand that produces jackets for men, women, and children. The product line was created in 2013, born from the brilliant mind of Zohaib Shah. Initially, the brand was in partnership with other shops before Zo decided to pull the plug when he experienced an upscaling in his coats’ pricing. DaRucci would then open its doors to the public with its new location, garnering the attention of New Yorkers and even music legends like Fetty Wap, French Montana, and 50 Cent.
Zo takes great pride in his design’s uniqueness, sharing how his line’s authenticity comes from handcrafting with the manufacturing coming from DaRucci’s facility. Apart from its authenticity, DaRucci Leather provides its customers with the option to either purchase from their extensive inventory or customize according to what they want. Zo understands how people look for specific details in buying products, which is why he allows them to improvise available apparel like switching the zipper’s placement, selecting their fur color, or throwing something in to celebrate their personalities. While other brands are competing to imitate Zo’s features, DaRucci Leather stands out on an entirely different level.
Founder Zohaib Shah attributes his successful ventures to the support of his father, who constantly supported him and strived for Zo to follow his dreams. Originally from Pakistan, Zo and his family arrived in the United States when he was thirteen years old. His family was seeking a better opportunity in life and felt that the American Dream was their ticket. However, they struggled in the journey. Zo watched as his family endured the hurdles that life threw at them, taking inspiration from his father’s hustle.
Eventually, members of the family were able to set up their own businesses. Zohaib Shah wanted to emulate their success and dreamed of creating a brand. His father was completely behind him and helped Zo find the guidance to get himself on the right track. Taking advice from his relatives, Zo would also receive the help of a friend. He would start with a small loan and later became a wholesaler. During that time, DaRucci Leather was born.
Today DaRucci Leather stands as one of the most sought-after brands for people’s outerwear needs. Zo takes pride in the successful career he built and remains humble, doing his part and advising others about chasing their dreams.
“The name of the game is believing in yourself. If you don’t believe in yourself, you’re never going to get anything done in life,” he shared, “So have faith in yourself. Close your eyes and go for your goals. Stop worrying about if it’s going to work. Stop worrying if it’s going to take off or not. Just go for it and give it 110%.”
Zohaib Shah hopes that as DaRucci Leather continues to grow, it will establish itself as a household brand for outerwear.
Learn more about DaRucci Leather by visiting their official website. You can also find them posting updates on their latest releases on Facebook and Instagram.