Over the years, jewelry has been a symbol of celebration. They represent commitment and longevity and are used to commemorate momentous occasions. Knowing the importance of their products, jewelers are built like temples and museums to highlight the beauty and magnificence of each piece in their collection. Luxury stores have always had the reputation for being stark and intimidating, even almost uninviting. CoJewlrs decided to reinvent this traditional shopping belief that exclusivity and unattainability add to the overall value of a product. 

The first-ever shared retail space for high-end brands, CoJewlrs approached shopping from an enthusiast’s point of view, wherein community and business relationships play a more significant role. They were able to recognize that for items like jewelry whose value appreciates over time, transactions go beyond the point of sale and need room for reselling, trading, and servicing. All these affairs need a space with privacy, something that the traditional jewelry exchange setting could not provide, but CoJewlrs did.

CoJewlrs went for a private boutique-style store that promises their guests a new and enjoyable shopping experience to make sure they stand out from the competition. They even go above and beyond with their service by incorporating a full open bar and lounge space for both vendors and guests to enjoy.

While retail space sharing is an uncommon setup for a store with customers on the affluent side of the market, CoJewlrs can maximize and reap the benefits of co-retailing without sacrificing the prestigious standing of its products, thus elevating their customers’ overall shopping experience. They have gathered some of the world’s top brands for estate jewelry, diamonds, timepieces, and even paintings, making sure that each client has a lot of options and will always be able to find something for themselves.

CoJewlrs emphasizes diversity and comfort in developing this new business model for their affluent clientele. Patrons can view the different curated collections of each brand in the boutique and can choose which proprietors they want to work with. Guests can also sell, consign, service, or trade their own pieces within the store. Such a setup is sure to attract the attention of collectors, resellers, and other people interested in the luxury goods industry since they will be able to discover new possibilities and have more access to otherwise inaccessible items.

Providing space for collaboration and active trade will definitely open more doors for everyone in the high-end goods business. CoJewlrs has created something unique and exciting in addition to starting something that has the potential to develop in the future. Such valuable insight can only come from someone like CoJewlrs owner and serial entrepreneur Stac Yagu who has been in the jewelry industry for more than 20 years. This type of creative thinking is what makes businesses successful. This innovation in the high-end products business framework compels the market to reevaluate what defines luxury and presses brands to redefine how they create value in their products.