“Style your world” Pioneering a New Era in Design, How StyleNations Founder Daniella Menachemson is Changing the Game

The pandemic has exacerbated the need to connect, conduct business, and earn an income without being physically present. The Metaverse provides an attractive solution to meet these growing demands.

This explains why companies are sprouting up across multiple industries to complement the emergence of the metaverse. Many are realizing the cost-effective potential that the metaverse provides to industries that traditionally operate through direct contact.

The hospitality industry has been particularly hard hit during the pandemic. Some have taken the time off to renovate, hoping to make a stronger reemergence post-pandemic. These renovation and design costs only add to the expenses incurred from the ceasing of operations. Lockdowns and government regulations also prolong the design process.

This is where StyleNations is aiming to come in. The Dallas-based custom furniture company specializes in designing, sourcing, and manufacturing bespoke furniture for hospitality and leisure venues. Their unique and high-quality pieces can be spotted across several hotels and restaurants including Marriott Hotels, Ritz Carlton, Wynn, Sheraton, and many more. Part of the reason behind its success for the past 17 years pertains to its deep understanding of the value thoughtful design brings to branding. Bringing venues to life and adding a distinct personality through furniture and interior design is its core mission.

 The CEO of StyleNations, Daniella Menachemson, is a custom furniture maker and environmental design expert. Over the past two decades, she’s remained observant of the shifts in consumer demand, inspiring her to elevate her career and company to the next level. Her approach to design is now met with a hint of anticipation towards the digital age.

The metaverse enhances customer experience

Let’s say you’re a hotel owner that wants to find the perfect centerpiece that makes a dazzling impression on the guests that walk through the lobby. It’s in fact the interior details that really create a lasting brand impression for any establishment. 

The metaverse makes real-time design collaboration easier. Customers can visualize how the pieces will fit into their venues with the precision to scale and color match. For the designer and manufacturer, adjustments times and site visits can be significantly reduced, if not eliminated.

The other client benefit that StyleNations picked up on was the desire for off-shelf furniture. StyleNations gives clients exclusive access to a team of design experts who they can trust with customizing furniture for their venues.

How the design-to-manufacture process will evolve 

The length of time it takes to go from design to manufacturing a product generally takes up to weeks, if not months. This is because adjustments need to be passed back and forth between designers and engineers. Sourcing and shipping time also prolongs this process. 

Now imagine, having a piece of furniture completely manufactured, shipped to the venue only to find out it doesn’t fit exactly. This frustrating occurrence can be avoided with virtual model rooms. 

StyleNations has the flexibility to adapt strategically in the metaverse. “Soon, we won’t have to wait to build and ship to a location to see if the furniture works”, explains Daniella. “We can see it, adapt and make changes instantaneously.”  

Why industries must stay ahead of the curve

Companies that want to survive in the long haul must constantly adapt and pivot in the changing environment and to market demands. Slowly embracing technological changes and planning ahead for it keeps companies primed for tomorrow. 

The metaverse provides a lucrative opportunity for companies to create unique products that satisfy the market’s demand for holding intrinsic value. Creative industries like fashion, design, and architecture have much to gain from the opportunity to innovate within the metaverse. Daniella believes that a metaverse is a place that will bring stakeholders together collaboratively and seamlessly, breaking down obstacles like logistics, travel, and lead times. Her philosophy when it comes to business is “Don’t be afraid of being different. Be afraid of staying the same.”

Just as giants like Nike are leveraging the flexibility enabled by the metaverse to create more elaborate and limited sneaker designs—- StyleNations is bringing its unique angle to furniture design and satisfying the unquenchable desire for hospitality brands to stand out. The main difference is that StyleNations wants to make custom-design furniture friendly for hospitality clients on any type of budget.


Opinions expressed by The Chicago Journal contributors are their own.

Ian Philips

Ian is an outgoing and dynamic type of person. He currently works as content writer and digital artist.

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